Shulou(Shulou.com)11/24 Report--

In the morning of December 1, Beijing time, it is reported that Amazon CEO Andy Andy Jassy's top priority in recent days is to do everything possible to review and cut Amazon's operating costs. It is well known that the company has made the largest layoffs in its history, many business plans have been cancelled and the expansion of the logistics warehouse network has pressed the pause button.

On Wednesday, local time, Jassi attended the New York Times DealBook Summit. In his speech, he said that in his month-long cost reduction assessment, he found that the US macro economy is more uncertain than previously expected, and economic uncertainty is the main reason for Amazon's massive operating cost cuts this time.

"We see a lot of things that are very different from what they used to be, and we feel that Amazon has to streamline its costs," says Mr Jassi. "

Earlier this month, Amazon began massive layoffs in a number of business units, including human resources, hardware and services. The company is expected to cut about 10, 000 jobs, but the exact scale of layoffs remains flexible because layoffs will be made by different business groups according to their own circumstances.

For Amazon, the pain of contraction and adjustment will not end anytime soon. Amazon employs 1.6 million people around the world, and Mr. Jassi previously said the layoffs would continue until next year. In addition, ahead of layoffs in the coming months, some Amazon business units have offered plans for employees to leave after a voluntary buyout.

Mr Jassi said Amazon had froze social hiring in the company's administrative department and later found it necessary to make large-scale layoffs. "when we combed through our cost-cutting plans, we realized that in some aspects of the resource structure, Amazon also needs to be more streamlined and efficient."

In this big layoff, the department of Amazon Voice Assistant Alexa has become the hardest hit. Once upon a time, voice assistant was considered to be a key star department related to Amazon's future development. Amazon arranged for 10,000 employees to develop voice assistant and various smart speaker products.

But it is reported that within Amazon, there have been some doubts about the future of voice assistants. The application shows that Amazon users only use voice assistants to operate a number of functions, and the development prospect is not as great as Amazon imagined. In the past, Amazon invested heavily in voice assistants and smart speakers, and now the business unit has lost more than $5 billion a year over the past few years.

In addition, there are reports that the future of Amazon's voice assistant division is very dangerous.

As for the question about the flaws in Amazon's voice assistant business model, Jassi said outsiders should be careful to believe the news reported by the media. He thinks the media has misreported what happened to Amazon in the past few weeks.

Jassi also said he was "satisfied and optimistic" about the development of Amazon's hardware division. Alexa, a voice assistant, has driven other sibling businesses, especially online shopping, which Amazon consumes, he said.

Over the past few years, Amazon has invested heavily in voice assistants, and one of the promising applications is that consumers can easily shop and place orders on different devices. According to the information, consumers can already buy millions of products on Amazon through Alexa.

But for now, voice shopping is still a start-up innovation. It is reported that only a small number of Amazon voice assistant users used voice shopping in 2018, and many of these consumers who have tried voice shopping are reluctant to continue to use voice shopping.

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