Shulou(Shulou.com)11/24 Report--

My nephew in primary school told me that even the love of primary school students is so material now. Date with their class flowers, clearly priced: give her a HR card that she doesn't have at a time. If you have a LGR card, you can show it directly.

"Love without a black gold card is like a plate of loose sand. It doesn't need to be blown by the wind, and it is washed away by other Altman cards after a few hits."

This is the first time my nephew has realized the gap between love and reality. The gap comes from an Altman card.

Friends without children at home can never imagine that the childhood memories of our childhood, Altman, are once again popular among all primary and secondary school students after a lapse of 20 or 30 years. And much more fanatical than we were at that time.

In front of the school commissary, the Altman card always occupies the C position of the best position. Aunt Qi, who runs a snack bar, told me it was worth it. Because the KPI of the daily revenue of the commissary is completed, half of it depends on a variety of snacks, and the other half points at Altman.

The company that created this cultural revival and consumer trend is called Cayou. According to 36 krypton, the net profit of Cayou has exceeded 1 billion in 2020, which is still a conservative estimate.

You want to ask him why he has such a strong ability to make money?

He told me that it all depended on the power of light.

Talk about the fact that Kayou makes a lot of money from Altman cards. Many media analysts have talked about two points: one is the blind box, the other is IP.

The former, I think, is something that everyone loves, whether they are eighty or eight years old. Welfare lottery tickets are scolded every day, as evidenced by the fact that sales are still approaching 400 billion yuan in 2021.

The latter is not necessarily so. The 56-year-old longevity TV series Altman is very popular, but it is not without the IP that competes with him. Game King and Pokemonka are always sold at an auction house at a price you don't understand.

What's more, according to my actual survey in a nearby primary school, most of the pupils who bought Altman cards had not even watched an episode, and they even insisted that Leo Altman was best at sending lasers. Then he gave me a L sign of Sven (middle-aged anime house heartbroken).

To put it bluntly, the card is a piece of paper, and whether it is worth or not depends on the market's recognition of him.

The pupil knows that the market will definitely approve it, not because he likes the picture above, but because the owner of the school commissary will recycle it.

I know that a lot of people will think of this in an instant.

In fact, the routines are similar to most of the owners of the snack bar at the school gate have Altman card recycling business, and some even hang a sign with a clear price. But there are not many students who are willing to recycle the cards to their boss.

The students of Z era have already mastered the necessary skill of surfing the Internet in the new era. Check the salted fish or even Taobao with your parents' mobile phone, and you can find the recovery price two or three times higher.

The user "card tour Altman card" is one of the most popular categories in Xianyu's "board game fan praise list".

When my boss, Aunt Qi, and I were talking about this, a primary school chicken who didn't know why he didn't have class today came over to me, pretending to be seasoned and instructed me: if you want to be short of money, you can change it with her, and you have cash. If you're not in a hurry, you'd better keep it and see if there's a better chance.

Yes, I have the taste of talking to others about investment at work.

Obviously, in the primary school corns, the Altman card is a special currency. It can be circulated on the market, can be exchanged into RMB at any time in branch branches at school gates across the country, and even need their online banks on Taobao and Xianyu.

From this, we can get the answer: why can Cayou make so much money?

Not because they have Altman's IP, but because they and Altman established a card-centric cosmic monetary system on M78 in 2020, from which cards can be linked to cash, historically known as the M78 country of Light.

Compared with a pack of cards of 1, 2, 3, 5 and 10 yuan in the commissary, printing cards is almost zero cost.

Therefore, it is normal for Cayou to make money because they are in the business of printing money. The difficulty of this kind of business is how to maintain the market's confidence in the "card currency"?

2 Ka you was established for a total of three years, during which the Altman card quickly entered the national primary and secondary school market and made it popular, all by one move. Let's make money together.

According to bilibili UP master Wang Eason based on his own physical store experience, Altman cards give provincial dealers about 80% discount on retail price, 60% discount on secondary dealer fees, and 40% discount on terminal retail fees.

In other words, every time a primary school chicken friend buys a pack of 10 yuan Altman cards at the snack bar, the boss earns 4 yuan. If you buy a card bag worth 5 yuan, you will earn 2 yuan. No matter which one you buy, you can earn nearly half of it.

This profit is much higher than selling snacks.

The boss will naturally take out the best place in the store for the soldiers from the Land of Light, and will take the initiative to maintain the monetary system and spread the value of his collection. Even if it is not recycled, it will actively help the children who draw rare cards to evaluate them and publicize them.

I don't know if you have this impression. When I was a child, the young owner of the commissary was the adult I trusted most. Very often, it was up to him to decide whether the food in the store was fun and delicious. At the age of 30, with a unshaven beard and showing his belly, he is the trend bishop of the whole primary school.

I saw that a store would take the initiative to set up a small TV and put Altman on the Altman card. To tell you the truth, in this kind of profit and sales, not to mention Altman, it is not difficult for your boss to wear a leather cover to pretend to be Altman.

Cayou gives full play to its own high-profit characteristics, the products into the terminal, and the formation of effective publicity swept the market.

Secondly, open the information according to the card tour. It has flagship stores in Guangzhou, Beijing, Shanghai, Chongqing, Hangzhou, Chengdu, Zhengzhou and other cities. As of January 2022, Cayou has opened 13 offline stores in seven cities across the country. This is the largest expense of card tour besides printing money.

But this expenditure does not directly bring more income, even in some cities, affected by high rents and fine decoration, there are long-term losses.

Compared with the "retail" attribute, the "service" attribute of the flagship store of Cayou is more prominent. Almost every store has an activity area and a war zone, and the activity area is larger than the sales venue. Take the Shanghai Qibao Vanke Store as an example, there is an activity calendar at the door.

Weekly races are held once a week and monthly competitions are held once a month in the store.

The flagship store has two main jobs: to help children with battle cards in their hands to find someone to fight, and to help children with collection cards in their hands to exchange them.

"10 SR cards for 1 SSR card" and "10 SSR cards for 1 HR card" are held irregularly by the official coach of the card tour.

In the whole store, selling things has become the least urgent thing. You never meet him in order to promote the performance, or recommend the purchase voluntarily.

These flagship stores have two functions: a complete service system, so that children who have bought war cards can find competitors to compete, and children who have bought collection cards can find ways to play the collection system. Another demonstration of strength, card you in addition to let the end market children believe in the market value of the card, but also need to let the middle adults who want to make money believe in the market value of the card. The flock of children in the flagship store is the best proof of the market.

The game card we talked about earlier is a new way to play after collecting cards. Cards begin to have numerical values that can be played like Pokemon cards or trump cards. And matching the rules and the location of the battle.

Compared with the simple collection, the value of war cards is more valuable. According to Japanese media statistics, according to 30 yen per card, as of January 2021, the cumulative sales of "Game King", one of the most popular exchange cards in the world, has reached 9.64 billion US dollars. At the Ali auction some time ago, a blue-eyed white dragon card could be auctioned for 87.32 million yuan.

The purpose of the card tour is very simple. Increase the value of cards, or increase market confidence in the value of cards.

However, there are also great risks hidden under this set of lucrative business.

3 A set of stable currency exchange system plus a set of blind box games, combined, is gambling.

There are many card packages, Thunder Edition, Nebula Edition, colorful Edition, competitive Edition, Miracle Edition, Honor Edition, Legend Edition, 25th Anniversary Edition. Prices are also different, from 1 yuan to 999 yuan.

Like the colorful play of Fucai Store, although there are some differences in the small rules, they all have a set of common general rules. Is that there is a chance to expand the world with a small one.

Even if it is the cheapest 1 yuan card bag, there is also a chance to open a cherished GP card. The recovery price of this card on Taobao is 50 yuan.

Enter "1 yuan Altman card bag" in Baidu search, and the first item linked to the intelligent search is "1 yuan Altman card bag drawing skill".

Anyone who has had gambling experience at home or at home knows that gambling is easy to get on top of, and it is difficult for a mature adult to control himself, not to mention children.

26-year-old men's stationery store stole Altman card since the launch of the Altman card, people's livelihood news stations around the country have been hit by their performance, and there is related news every day.

There was a 10-year-old who stole 9800 yuan from the family to buy Altman cards.

This kind of stealing money to buy cards is the most common for children who can't get their favorite cards and cry at the door of the police station. Let the police take five from his nephew to send him home.

Nephew: are you arrogant? Some children bought all the cards as soon as they took the lucky money, and the angry parents fought fiercely with the shopkeeper.

In essence, Altman cards provide only emotional value to consumers. In the eyes of many consumers, this is useless.

And "blind box" this kind of sales model, also has quite controversial, or is risky. This year, the China Consumer Association has just criticized the blind box co-names of KFC and Bubble Matt. That will be the trigger point is "food waste", while the card tour's "children", "gambling" and "addiction" are basically bungee dancing between minefields.

As far as card you is concerned, how to link the product to the healthy attribute of "intelligence" may be a profitable time to start thinking ahead of time.

This article comes from the official account of Wechat: leek Huang A rich (ID:jiuhuangArich), author: a rich

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