Shulou(Shulou.com)11/24 Report--

CTOnews.com news on November 30, November 30 news, Zhihu today released its unaudited financial report for the third quarter of 2022. During the reporting period, Zhihu's revenue was 912 million yuan, an increase of 11% over the same period last year, exceeding market expectations. The gross profit margin reached 48.7%, and the net loss decreased by 39% month-on-month.

In terms of income structure, the C-end income of paying members and vocational education representatives reached 335 million yuan and 78 million yuan respectively, while the income of advertising and business content solutions reached 197 million yuan and 265 million yuan respectively. In addition, other income, including e-commerce and publishing, reached 36.33 million yuan, an increase of 14.7 percent over the same period last year.

In terms of operational data, Zhihu's monthly active users (MAU) remained at a high of 97 million in the third quarter, with an average monthly paid membership of 10.9 million in the third quarter, an increase of 99.5% over the same period last year, and the penetration of paid members in MAU reached 11.2%.

Financial data show that Zhihu is still growing against the trend under the influence of the epidemic. Zhou Yuan, founder, chairman and CEO of Zhihu, concluded: "Zhihu has shifted its strategic focus to high-quality user growth, further enhancing the strength and resilience of the content-centric business model."

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