Shulou(Shulou.com)11/24 Report--

Huawei terminal Weibo released the latest content on November 30, and officials announced that they will bring a new wearable product at the launch of Huawei's full winter scene on December 2.

What appears in the video is a new Huawei smart wear product, which is named Huawei WATCH Buds, which is similar to Huawei Watch GT smartwatch in shape, but in the video, the watch uses a flip design. Combined with netizens' revelations and product names, a pair of wireless headphones will be hidden under the watch screen. In other words, this new Huawei smart wear product integrates TWS real wireless headphones into the smartwatch!

Reviewing the course of Huawei's smart wear innovation, as early as 2018, Huawei released the smart bracelet B5, which uses a two-in-one design of a bracelet and headphones. The bracelet is detachable and is a separate headset. Huawei B6, which was released in 2020, also continued this two-in-one design and became a selling point that was different from other smart bracelets at that time.

However, this is the first time I have seen a two-in-one design of a watch and TWS headphones. This kind of design does have quite obvious advantages. For example, many users who like outdoor sports always wear wireless headphones when wearing smartwatches, which must also cause unnecessary burden for sports. If you have this new product from Huawei, the watch is the charging chamber for headphones, and the charging chamber for headphones is also the watch body. A product with two functions at the same time is obviously a lot of convenience. For example, with the two-in-one design of Huawei headphones and watches, you no longer have to worry about the loss of the charging compartment.

Of course, there is not much exposure about Huawei's WATCH Buds, and the author makes a simple guess based on the exposure video, but this warm-up new product also fully shows that Huawei is still the most innovative and R & D company in the smart wear market.

Huawei won the first place in the Chinese mainland wearable wristband market with a 33% market share in the first quarter of 2022, according to data released by Canalys in June this year. Another set of data shows that Huawei shipped more than 100 million wearable devices globally by the end of 2021, had more than 350 million global users and worked with more than 80 global research institutions.

Huawei-style innovation drive, to do the industry first in the wearable market data so bright, is the best proof of Huawei innovation, at present, Huawei smart wear has formed a strong product camp, including smart technology WATCH digital series, classic all-around WATCH GT series, professional extreme WATCH Runner series, fashion bracelets, WATCH Fit series, health guard WATCH D series and children's watches series products In early November, Huawei also released the WATCH GT Cyber smartwatch, bringing the industry's first removable smart movement design to support the "flash case", giving trendy watches a wider range of options.

These rich product lines, aiming at different young segments, different demand points, and even different designs, fully meet the diversified needs of current users, which is also the core reason why Huawei wearable products can be ranked first in the industry.

Another important reason is Huawei's inherent strong product innovation. Every time Huawei enters a field, it enters the game as a subversion. instead of making copies in a conventional way, Huawei has its own ideas and put them into practice, bringing different experiences and innovations to consumers, such as Huawei's flagship Mate X2 folding screen, which carries Huawei's cutting-edge thinking on the new form of folding screen phones and industry trends. With the help of a new upgrade of the trinity product power of top hardware, innovation interaction and application ecology, a new definition of folding flagship industry standard is realized.

For example, Huawei MateBook E, with its flexible PC + tablet two-in-one design and panoramic ecological integration experience, has realized a variety of collaborative modes of notebooks, tablets and mobile phones, which can easily cope with a variety of office scenes such as traditional and mobile, and greatly meet the needs of business people for productivity equipment in mobile office.

Exploring more possibilities of smart wear and inputting more possible Huawei sports wear into the industry is also driven by Huawei's innovative model. Taking the construction of healthy ecology as an example, Huawei brings health research including vascular health research, heart health research, sleep apnea research, respiratory health research and so on, and brings users a comprehensive health management system. In the three years since the launch of the Heart Health Research, more than 4 million users have joined the study, screening a total of 15000 suspected atrial fibrillation users and 3700 suspected premature beats; by the end of June 2022, more than 2 million users have joined the sleep apnea study and a cumulative screening of 21000 users at high risk of sleep apnea.

For example, Huawei's ECG analysis prompt software has also obtained a Class II medical device registration certificate of the Drug Administration, which can provide paid professional doctor interpretation services through the National Telemedicine and Internet Medical Center, and select a team of doctors in third-class hospitals to provide high-quality ECG interpretation services to provide users with ECG interpretation results, health advice, and a comprehensive understanding of heart health status. And join the vascular health research initiated by the China Association for the Promotion of International Communication of Healthcare, based on high-performance PPG and ECG sensors, it can detect pulse wave velocity, accurately screen the risk of arteriosclerosis, provide professional health advice, and realize active vascular health management at home.

Now Huawei has become the most important leader in the field of smart wear sports health, successively launching WATCH 3 series, WATCH GT3 series, Huawei WATCH D and other smartwatches. With the "super hardware + value service + tripartite ecology", Huawei is constantly refreshing the development trend of the industry and inputting more possibilities for the industry.

This time, Huawei watches will adopt flip design, a big reason is that Huawei is accelerating to explore the industry boundaries of smart wear, from "sports health function innovation" to further focus on "design innovation".

At present, the line between smartwatches and smart headphones is still very clear. Watches are watches, and headphones are headphones. Everyone seems to be bound by these habitual thinking. Huawei, as the leader of the whole smart wear industry, naturally wants to break this long-standing "rule". Why can't watches have the function of headphones at the same time? In fact, this product is a portrayal of Huawei's innovative thinking in the field of smart wear for many years, that is, based on the diversified needs of consumers, through extreme product innovation, open a wider track space and optimize the market category pattern.

On December 2, Huawei held the launch of new products in Huawei's winter scene, when the product will also be officially unveiled. What other surprises will Huawei bring to the entire industry? Let's look forward to it!

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