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Leaving only background music, Apple re-uploaded iPhone 14 promotional video because of ambiguity in the songs used.

2025-01-28 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >

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Shulou(Shulou.com)11/24 Report--

CTOnews.com, Nov. 29 (Xinhua)-- Apple recently readjusted Idriss Elba's iPhone 14 ad after users reported that there was ambiguity in the song he sang in the campaign.

Comparing the new and old videos with CTOnews.com, we learned that in the previously released iPhone 14 promotional video, Apple used an Elba song "Biggest", and one of the lyrics was "Biggest, biggest, it's the biggest bounce of the summer". When playing at full speed, what some people hear may not be "biggest", but a dirty word about racial prejudice.

In the original version, Apple only retained the background music and deleted Elba's lyrics in the newly uploaded video. It can be said that what could have been one of Apple's best iPhone ads would be inadequate without lyrics, but it's easy to understand why Apple made such a change if, as 9to5Mac pointed out, people heard different words when listening to the song.

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