Shulou(Shulou.com)11/24 Report--

In this year's TGA Game of the year list, "Family Game of the year", a track that is often overlooked by players, is unsurprisingly once again topped by Nintendo.

With the exception of Lego Star Wars, all the other games are related to Nintendo. Nintendo has long been implementing a "game population expansion program" to bring its games to the players' family and friends. From the style of most first-party games to the promotion outside the games, Nintendo will try to create a "family fun" atmosphere, so that more passers-by Blue Sea players access to their own games.

On November 18, Nintendo launched a new advertising campaign on the eve of the year-end business war. These advertisements, which continue the traditional warm and beautiful shooting style, focus on the happiness conveyed by the game, and are excellent film and television communication textbooks in any way. However, one of the seemingly harmless and foolproof family ads to promote "Spratt 3" has received a lot of unfriendly comments.

The content of this advertisement is very simple: an adult woman engaged in painting work in her spare time put down the paintbrush, picked up the NS and opened the game, invited several friends to have a tense and exciting game together, and set the goal of dinner together in laughter. In the harmonious atmosphere in which the four met offline, the two-and-a-half-minute advertisement came to an end.

If you are not aware that something is wrong with the ad, don't worry, players who have never played Sprattle 3 are the target group of this ad. However, veteran players who have experienced "Spratter3" have long seen through Nintendo's false propaganda, in their original words: "when did Spratt 3 become such a wonderful game?"

No matter from which point of view, there are no controversial elements in the main content of the advertisement, but the problem with this advertisement lies in its too perfect side. In a word, the sense of separation between Nintendo's ideal game environment and players' actual game experience is so serious that you feel in the comment area that "the people in the ads don't seem to be playing the same game as me."... "

"is this advertisement provocative to players? how can the spray world be so great?"

"there are too many new ads for spray 3 now. I cry to death."

"can you have such a good life by playing spray?"

Although it is not a serious problem, some Japanese players do complain and laugh at themselves to a certain extent about the ad. In their eyes, Spratt 3 should be a game accompanied by negative words such as hardship, helplessness and loneliness. Nintendo exaggerates the game so beautifully that there must be a problem between the player and the manufacturer. but later, everyone gradually accepted the reality, as if the problem was bigger on their own side.

Not only do players think so, but a Japanese advertising journalist also came to his conclusion after a simple search survey: "Spratt is usually accompanied by scary words such as' restlessness', 'stress' and 'family collapse'. No wonder players react like this."

"Family collapse" is not sensational. As early as in the period of "Spratter2", it appeared a well-known bad review article on the e-commerce platform, which did not judge the quality of the game, but described in detail a gentle and calm husband. After playing "Sprattle 2", the process of sinking into a grumpy and boring middle-aged man. Although it was impossible to verify the authenticity of the matter, more than 4000 people thought the comment was "very helpful."

"Spladun" has a unique magic, it allows players to play admiringly for thousands of hours, while making them irrational and cursing during the play. Japanese anonymous discussion version 5ch has always had a tradition of speaking bluntly, and through their establishment of "Spratt 3" complaint Building, it is not difficult to peep into the reasons behind this kind of phenomenon.

Perhaps the biggest problem with this book lies in the matching mechanism of the game. There is a strange consensus in the player circle called "punishment match". It is believed that Nintendo will deliberately put low-level players and skilled players in the same team in order to control the winning rate. At the same time, because this work is to choose their own weapons, and then match, so want to communicate with teammates has become a difficult problem, players who want to win in the wild team can only rely on luck.

Friends who often play online games should be no stranger to the so-called "hidden score balance player winning rate", but "Spratt 3" obviously has its own fatal problem-the stability of the server.

Online games will not make people violent, but the network will delay.

The problem of dropping the line, which caused a lot of hubbub at the beginning of the sale, has not been resolved after repeated updates and fixes. There are still a lot of curses in Japan, not only in China, but also in Japan. Complaints about being offline have become Nikkei posts in relevant forums, and players who have no choice but to withdraw from the pit due to network problems can be found every day.

Luck matching mechanism and maddening server problems have contributed to this hypotension treatment artifact. If someone swears with Joycon but refuses to put down his handle, he must be playing Sprudun 3. Japanese players who see the gap between ideal and reality are most likely to open the game while scolding Nintendo ads.

However, if we have to find fault with this advertisement, it is not impossible. The "fine decoration" that appears in the advertisement is exactly the way many players criticize it. Fine decoration refers to the obsessive-compulsive play in which every corner is covered with ink, but in this fast-paced shooting game, obsessive-compulsive disorder is the furthest distance from winning. It is not unreasonable for players who are committed to victory to see such infuriating games.

In fact, this advertisement has also aroused heated discussion in China, people generally refer to it as "false advertising", and began to appeal to everyone to stay away from online fraud. According to the players, the idle walk in the advertisement is like shopping in the vegetable market, and the real game environment is close to the battlefield in Iraq. I don't know what kind of casual game "Spratt 3" is, but maybe from the beginning, the protagonist in the advertisement can find three friends to play with is already implying this kind of unrealistic shooting technique.

The second creation related to this advertisement in China has approached 100000 to broadcast picture source @ three primary colors Yanrentai, but anyway, everyone's comments are mainly based on ridicule. after all, the original intention of this advertisement is to express the story of a new player who can't do anything to win together with his friends. The simple happiness of leisure games is the theme of advertising, but what is more sad is that it is very difficult for players who insist on winning or losing to realize this pure mood.

Of course, no one has ever questioned the quality of "Spratter3" from beginning to end. You can always trust Nintendo in gameplay, and everyone is optimistic that "Spratt 3" will win a few more awards in TGA. If it doesn't make it, it's probably because it's off the shortlist.

This article is from the official account of Wechat: game Research Society (ID:yysaag), author: Okny

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