Shulou(Shulou.com)11/24 Report--

November 28 News, data and Analysis Department Adobe Analytics data show that during this year's Black Friday Shopping Festival, US consumers spent a record $9.12 billion on online shopping, up 2.3 per cent from a year earlier.

Unfortunately, in the "Black five" this year, electronics are the main contributor to online sales, but Apple has not been able to come to the fore.

Wedbush analyst Dan Ives said in a report that iPhone shortages are accelerating and have become the focus of many retailers, Apple's official stores and online channels on Black Friday. He points out that the shortage of the new iPhone iPhone 14 and 14 Pro is particularly acute, and he believes that the current inventory of the iPhone 14 Pro in many Apple stores is 25-30 per cent lower than normal.

It is said that iPhone production could be further affected due to supply chain disruptions. Apple said in a statement on November 7 that it expected shipments of the iPhone14 Pro and iPhone14 Pro Max to be lower than previously expected.

It is reported that an employee of an Apple store in Maryland said that the iPhone 14 Pro and Pro Max are almost out of stock.

Employees at North Carolina stores say their iPhone 14 is out of stock, while the iPhone 14 Plus is completely sold out, while consumers say online-ordered iPhones will be delivered as early as December 28.

Earlier this week, Best Buy, the US electronics chain, warned of a shortage of high-end iPhone in its stores during the holiday season this year.

Ives estimates that Apple sold 8 million iPhone over the weekend, down from 10 million in 2021, mainly due to supply challenges.

"Apple's" Black Friday "shopping event opens overseas: Apple gift cards are given for purchases of designated products such as iPhone 13."

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