Shulou(Shulou.com)11/24 Report--

The original title: "you may not be able to afford the scooter posted on Douyin."

In summer, the sport that can be more exciting than Frisbee and river tracing must be motorcycle riding.

But as soon as they were attracted by the Douyin blogger's video, the young people who wanted to be riders turned around and were plastered by the price: as little as tens of thousands to hundreds of thousands, a motorcycle is more expensive than a family car, so it's hard to say I love you.

But motorcycles are not born so aristocratic.

In the post-80s and 90s, I more or less remember the old days when I rode motorcycles through the streets and streets in the countryside. At that time, the price of motorcycles was much higher than that of ordinary people today. But in the mid-1990s, China's motorcycle market became saturated and car companies began to go to Vietnam to open up new horizons.

In order to seize the market opportunity, everyone began to fight a price war with each other.

Domestic motorcycles are $700,700 cheaper than Korean cars and $1500 cheaper than Japanese cars. However, when the motorcycle sold the scrap price, the consequence was that the car companies lost a penny without making a profit, and finally withdrew from Vietnam at a loss.

Yin Mingshan, the boss of Lifan, once saw his car, which sold for only 3,000 yuan, get furious. A brand-new motorcycle is worth only 14 yuan per jin.

But fengshui turns around. Motorcycles used to be sold in catties, but now they have to rush to buy them.

What has motorcycles experienced in the past few decades?

Chongqing is the real motorcycle. When motorcycles are mentioned, we have to say Chongqing.

Chongqing has a very complete motorcycle industry chain. as early as 1995, the motorcycle output of Chongqing alone reached 2.2 million, and the output accounted for 25.4% of the country in 2001. it is the largest motorcycle production base in the country, and it deserves to be the "motorcycle" capital.

The wildness of Chongqing people driving is probably tempered by riding motorcycles from an early age. It is said that the Southwest University of political Science and Law in Chongqing has offered motorcycle driving courses since the 1980s.

While Chongqing can become a motorcycle kingdom, military medals should be awarded to Jialing.

▲ Jialing motorcycle factory has a heavy sense of history, and there are not many motorcycle brands in the world that have beaten Jialing. Its predecessor was the Longhua Branch of Jiangnan Manufacturing Administration during the Westernization Movement-- even older than Mercedes-Benz, the father of cars.

Later, Longhua Branch experienced a period of vagrancy. The factory moved westward all the way up the river, from the end of the Yangtze River to the head of the Yangtze River, and settled down on the banks of the Jialing River in Chongqing in 1938.

After 20 years of wind and rain, this state-run No. 451 factory has a good name, Jialing Machinery Factory. As a military enterprise, Jialing's specialty is to make shotgun bullets. After the end of the war, the arms factory was faced with transformation, and Jialing wanted to "unite the army and the people". Just at this time, Sichuan Province proposed to develop motorcycles, it must be a special fate, can be all the way to become a "Jia" person.

Sun Shoupeng, then secretary of the party committee of Jialing, decided on OKR.

O: build a batch of civilian motorcycles to improve Chinese travel

Motorcycle Research Institute established in KR:1979

KR: lead the team abroad to learn advanced technology

It was a difficult time to study abroad, and the pioneers of the first generation of Chinese motorcycles were snuffed out. Foreign car factories require that their engines must be used, and they have to pay huge technical fees. Even scornful mockery: China has no conditions to build motorcycles.

The more frustrated and brave it is, it is a steel seal engraved on the souls of workers at that time, and everyone comes back determined to build their own motorcycles. Without equipment, workers made parts by hand; without plastic materials, Sun Shoupeng took the lead in donating his sandals. In four months' time, with more than 1560 parts, the Jialing factory built China's first civilian motorcycle CJ50, nicknamed "Zhengqi car".

Sun Shoupeng was so excited by ▲ 's new car off the production line that he wanted to ride it to a high speed. As a result, when he accidentally broke his front teeth in October 1979, five Jialing CJ50 were unveiled at the 30th anniversary celebration of the National Day. The following year, Jialing produced 2500 new cars and sold them to Beijing and Shanghai. In the big cities at that time, Jialing was synonymous with motorcycles.

▲ Jialing CJ50 at that time Jialing form is very good, but also take advantage of the opportunity to set up a motorcycle economic consortium, open cooperation, with more than 200 enterprises to build cars. In Chongqing, from the engine to the exhaust pipe, no matter what products are related to motorcycles, they will be found.

▲ Sun Shoupeng signed a technology contract with the president of Honda in 1983. Chongqing motorcycle industry is booming, and more and more people are involved in this industry chain. In the dividend of the times, anyone can take off by stepping on the right foot by chance-such as Yin Mingshan.

Yin Mingshan's wife Chen Qiaofeng has a good sister in her mother's family named Yuan Dexiu. Her husband runs a repair motorcycle shop and the business is very prosperous.

Sisters chatted together, Yuan Dexiu worried that her husband could not find reliable motorcycle engine supply, and Chen Qiaofeng worried that her husband could not find a reliable career to show his talent. Together, the two have saved up an overall situation that will change the history of Chinese motorcycle development. Yin Mingshan and Zuo Zongshen, two future motorcycle giants, have met.

Yin Mingshan, 54, set up a motorcycle parts factory with 200000 yuan in 1992, which specializes in producing engines. Buy accessories from big factories and assemble them into new machines and sell them, making a lot of money from the price difference.

In the years since he joined the bureau, the annual growth rate of China's motorcycle production has soared by millions. Yin Mingshan's ambition was fed more and more by the motorcycle, and he had the foundation to make accessories. Lifan pushed the boat along the river to do the whole car. It is precisely the background of parts assembly that made Lifan attach great importance to the research and development of technology, and created China's first 100ml four-stroke engine and the first 100ml electric engine, which established its position in the motorcycle industry.

The motorcycle factory of ▲ Lifan sold 3.8 billion yuan in 2001, surpassing Jialing to become the motorcycle leader in Chongqing. In its heyday, Lifan motorcycles were sold in more than 160 countries and regions, becoming the first domestic motorcycle enterprise to earn more than 100 million US dollars in foreign exchange. Yin Mingshan's wealth also rose to the top of Chongqing's richest man.

▲ the former president of Guinea-Bissau visited the Lifan production line but the glory is always short-lived.

As early as 1985, an article discussing that motorcycles are more polluting than cars led Beijing to take the lead in carrying out a knife on motorcycles. After 2000, the "motorcycle ban" swept across the country. There was a motorcycle ban in Hangzhou in 2002 and Guangzhou in 2004. By August 2015, 185 Chinese cities had joined the motorcycle ban camp.

On the other hand, decades of reform and opening up have left people with spare money, the wind of rising consumption is blowing on vehicles, people's wallets are taken away by safer and more comfortable cars, and motorcycles are no longer favored.

Lifan, which sensed the change in the direction of the wind, hurriedly acquired the Chongqing Automobile Factory and got the qualification to build cars non-stop.

▲ Lifan's car production line is much more complex than motorcycles, and Lifan is powerless in front of rivals of this magnitude, BYD and Geely.

Then Lifan set up an electric vehicle company to overtake at the corner in the field of new energy vehicles. Over the past few years, 5.7 billion yuan of investment has been in vain, a lot of money has been spent, the representative model has not been pushed out, and the corporate image has been seriously damaged because of various negatives.

▲ Lifan's electric exchange taxi in Chongqing Lifan claimed that its annual sales of new energy vehicles exceeded 10,000 in 2015, and was named and criticized by the Ministry of Finance for "cheating" 114 million of its new energy vehicles. Lifan's dominoes began to collapse, and the company's total debt was more than 20 billion in 2016-2018. Several trusts sued Lifan to pay back the money, and suppliers went to the company to demand payment.

As a result of repeated runs, Lifan's operating cash flow has been negative for many years since 2012.

In August 2020, Lifan was insolvent and applied for judicial reorganization. Geely came with capital and technology to become the boss of Lifan. Geely executives later revealed that there were a large number of internal corporate mutual guarantees and related transactions in Lifan at that time, and that auditors had to give up on the spot to clarify so many creditor-debt relationships, which was too difficult to do.

Motorcycles have clutches, life is full of joys and sorrows, people can be motorized, goods can be used as cars. Flexible and durable motorcycles have deeply participated in and changed the way of life of the Chinese people. Today, motorcycles have become popular again, but they are still far worse than they were 20 years ago.

There are 398049 motorcycles registered in Nanning in 2001. according to the calculation, there is one with an average of 2.5 people in the urban area, which is called a city riding a motorcycle.

From zero o'clock on January 10, 2002, Nanning will ban motorcycles and stop the registration of new cars. The old cousins who got the news panicked and had to skip meals and motorcycles. The whole city staged a show of queuing up to buy motorcycles all night.

Some citizens still remember this panic purchase. At that time, in order to buy motorcycles, they even withdrew all the cash from the two banks on Beihu Road and Hengyang Road.

This 3-day centralized listing spoiled the police of the DMV. Some people went to work for 17 hours in a row. Apart from eating and going to the toilet, they were doing business for more than 30 hours continuously.

Over the course of three days, 29791 motorcycles were registered. Busy error, there are more than a hundred car owner information entry error did not register successfully. The traffic police department paid for the car, and these motorcycles became police cars from then on.

Nanning hot in summer, motorcycle throttle is a roaring wind, cold and stylish temperament. All the way north, the little girl in Shandong pays attention to elegance and loveliness on motorcycles, and the pedal is the best choice.

In the 1990s, Shandong people pay attention to three gold and one wood for wedding gifts. This "wood" is not wooden furniture, but a red Mulan motorcycle made by Qingqi factory.

This is China's first pedal motorcycle, bright color, compact and easy to drive, capturing the hearts of thousands of female car owners as soon as they enter the market. More than 4 million cars have been sold, and countless post-90s in Shandong grew up in the back seat of Mulan.

Once upon a time, there were many motorcycles in gas stations in Guangdong and Guangxi on the eve of the Spring Festival every year. At that time, train tickets were expensive and difficult to grab, and motorists had to ride hundreds of kilometers to go home for the Spring Festival.

In early 2013, a 25-year-old couple of migrant workers in Pingnan, Guangxi, rode motorcycles home from Jiangmen. On the way, he collided with a speeding truck and two people died on the spot, leaving an one-year-old child as an orphan. The accident caused a sensation all over the country, and the media rushed to report it. However, by the next year, more than 600,000 migrant workers still chose to ride motorcycles home.

With no other choice, it was their only choice to return home at that time-despite the risks.

In order to let motorcycle friends get home safely, Foshan traffic police specially set up motorcycle Spring Festival transportation service points on the roadside, and fellow villagers can drink some water and have a rest when they are tired.

Since 2016, Guangdong has had a high-speed rail, and the way home has a faster, safer and more decent choice. People no longer have to ride motorcycles all night in the wind and rain, and there are fewer and fewer motorcyclists.

Some young people want to go back to the Spring Festival travel road of their parents, cycling from Foshan to Pingle more than 400 kilometers away. In the past, in order to save 500 yuan in fare, their parents would take them for eight hours on motorcycles. When they walked this road again many years later, they repeatedly lamented how difficult it was for their parents.

Now, traveling on a motorcycle is more like a joy of life, enjoying the wonderful scenery of the motherland all the way, and showing off dozens of moments. Motorcyclists have changed, and motorcycles have changed.

Motorcycles, two-wheeled gold-swallowing beasts if you are an Internet surfer, you will find that motorcycles are a powder sucker for Internet celebrities. Back to life, there are more and more motorcycles speeding on the road, and the wind of riding motorcycles is blowing back.

▲ has 2702 million fans of the motorcycle network celebrity riffraff on major social platforms, motorcycles with their own traffic. On Douyin # every man has a motorcycle dream # the topic has reached 8.14 billion views, and the number of video views under the topic # Motorcycle has reached a scary 57.77 billion. Even on the feminine social platform, there are as many as 104 million motorcycle-related notes on Xiaohongshu.

In life, compared with driving on the subway, motorcycles are not the best way to travel, but they are a good choice for sports.

It is very expensive now and has a lot of layers.

Vespa and dior have produced a joint motorcycle with a guide price of 220000, which has been raised to 280000 in Beijing, with extra money for the trunk and helmet. In the end, a motorcycle is more expensive than a BMW 1-Series, but it doesn't worry about selling at all.

Some are associated with luxury goods, and some are luxury goods themselves. Dukadi, Harley, BMW, born with their own noble, Yamaha, KTM, Benali, middle-class face-saving first choice, domestic top spring breeze motorcycles also have models priced as high as 100000.

▲ spring breeze 250SR, how many people dream of love cars and motorcycles, how beautiful the roar of the engine is, how distressing it is when paying.

In Little Red Book, netizens posted the experience of buying a car, and my husband suddenly fell in love with a motorcycle in middle age. Buying a car + insurance cost 193000. If you can ride for 3 months a year, according to the 13-year compulsory scrapping requirements, the consumption of a moonlight motorcycle will cost 5,000 yuan. The motorcycle assassin's knife is much harder than the ice cream assassin's knife.

But buying a car is just the beginning of spending money, and retrofitting a motorcycle can cost millions.

A good horse with a good saddle, cars have bought license plates can not be snubbed. In 1985, Beijing stopped issuing Jing A motorcycle license plates that could enter the fourth Ring Road, and there were only 25000 motorcycle license plates at the beginning of the whole Beijing A. the status is self-evident. Today, a Beijing A two-wheeled motorcycle license plate costs 350000, which can buy a Tesla Model Y.

Even if you don't spell the license plate, there are helmets, gloves, sunglasses, leather clothes and knee pads that hollowed out your wallet.

But the money is worth it, and thousands of motorcycle friends have saved China's motorcycle industry.

China produced and sold 2019.52 and 20.1948 million motorcycles in 2021, an increase of 12.98 per cent and 12.7 per cent over the same period last year. Motorcycle exports totaled 7.218 billion, an increase of 45.73 percent.

Four hours before the 618 pre-sale this year, the turnover of motorcycle suits increased by 800%. During the period of June 18, the turnover of JD.com motorcycles increased by 115%.

▲ spread Harley & Qianjiang Motorcycle effect Picture China's motorcycle market is steady and improving, and it has a tendency to become the next hundreds of billions of magnitude market. Harley, known as the "American symbol", closed his factory in India and came to China to find Qianjiang and set up a new factory in Wenling, Zhejiang Province.

In 2019, Lifan focused on the main industry to concentrate on motorcycles, and the eldest brother turned losses into profits in the second year after returning to home. The revenue of motorcycles and accessories was 2.56 billion, accounting for 70% of the company's total revenue. Revenue from motorcycles and accessories in 2021 was 2.729 billion, an increase of 6.6%.

In recent years, there has been a loosening of motorcycle bans in many big cities, and in June this year, Beijing also set up motorcycle lanes on Shijingshan Road, New Shougang Bridge, Gucheng South Street and other sections. The good news that followed made the frozen hearts of motorcyclists beat again and gave the motorcycle industry a new opportunity.

Hormones soar at the sound of the motorcycle. This kind of happiness has nothing to do with money.

Reference:

Guangxi News Network-Nanguo Morning Post, January 10, Nanning bid farewell to "Motorcycle City" and recall the crazy 3 days 13 years ago

The China Motorcycle Chamber of Commerce ended perfectly, with more than 20 million motorcycles produced and sold in China in 2021.

The online turnover of CCTV Finance Motorcycle clothing has soared nearly 8 times.

This article comes from the official account of Wechat: slow play (ID:manfangsd), author: digging Ji, Editor: millet

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