Shulou(Shulou.com)11/24 Report--

CTOnews.com November 25 news, today, Zhihu founder and CEO Zhou Yuan released an open letter saying that Zhihu began to explore vocational education at the end of 2019 and made various attempts in three years. After the launch of the "study area" in June this year, Zhihu will soon launch a special teaching platform to provide specialized adult vocational education services.

CTOnews.com learned that Zhou Yuan said that the official App version of the platform will be released in December under the name Zhi Xue Tang. At present, Zhihu has carried out a preliminary layout of vocational education through intermodal transportation, self-management and acquisition, with the goal of helping "Zhixue School" to complete the full category coverage.

In addition, Zhou Yuan said that in the past three years, with the rapid development of salt selection members and content commercialization solutions, Zhihu has formed a "community-driven content realization" business model. In the next 3 years, the business model of the community will change from 1.0 version of "content realization" to 2.0 version of "good content realization".

In terms of salt selection, Zhihu has more than 10 million monthly paid members in July. Salt selection members put forward a "platinum plan" in May to create 100 creators with an income of more than 1 million. By October, the goal will have been achieved ahead of schedule. The next goal, the Supernova Project, is already under way: salt-selected members will create 500 creators with more than 1 million incomes over the next three years.

According to the financial report, Zhihu's total revenue in the second quarter was 836 million yuan, up 31 per cent from a year earlier. In the second quarter, the average number of monthly active users (MAU) of Zhihu was 105.9 million, up 12.3% from the same period last year, and the average number of monthly paid members was 8.5 million, up 78.3% from the same period last year.

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