Shulou(Shulou.com)11/24 Report--

The original title: "domestic conscience, which has been sprayed for nine years, is now number one in the world."

What does an App have to do in order to be really useful and popular with users?

In the past, the answer of many netizens should be similar, the more functions, the better, it is best that an App can meet all kinds of strange needs of users.

Big manufacturers also respond, one after another to launch their own "omnipotent" App, and even eager to cover our food, drink, accommodation, transportation and other life scenes.

Today's mainstream App, such as Alipay, Meituan and Wechat, have become what manufacturers want.

It is really "big" and complete.

But obviously, it's not what we want.

In fact, large and comprehensive is not a problem, users do not reject the multi-functional App, such as [a wooden letter] and other functional collection class App is rave.

What users really resent is the advertising that makes use of all the available space in App, as well as the operation of big data, whose interests are at the head of the operation.

In short, many App are inseparable from a model, just launched with a strong conscience, light travel, focus on the core functions.

But in the update again and again, it becomes more and more bloated, which consumes the goodwill and patience of users.

So, is there any App that can do better and better in the long process of development?

There is. In fact, most of my friends have used this App, but the frequency of use is still not high.

It is the 12306 App officially produced by China Railway.

Although Xiao Lei is not commonly used, he uses 12306 App to grab tickets every time he goes home.

And Ooh, after many official iterative optimization, the success rate of grabbing tickets is now quite high.

Photo source: mobile screenshot as a ticket-buying App, the "high success rate of ticket grabbing" alone is enough to make it unanimously recognized by users.

Photo Source: netizens commented that some netizens even said that 12306 App slowly cooled the third-party ticket grabbing platform.

Photo Source: netizens commented that Xiao Lei also saw statistics recently that 12306 platform registered users reached 680 million, making it the largest railway Internet ticketing system in the world.

Ahem, what is the real number one in the world? (lean back and spread your hands)

Of course, Rome wasn't built in a day. When the 12306 App was first launched, it was the opposite of the word of mouth that people praise today.

Today, let's briefly review the development of 12306.

In fact, in the earliest days, the first way for people to buy tickets remotely was to make phone calls. Even now, there are still a considerable number of middle-aged and elderly people who book tickets by telephone during the Spring Festival travel season.

At that time, when users bought tickets, they would call the unified booking number of the railway department, 95105105, and the official would also launch a detailed telephone booking guide online.

I don't know, this mind map is really very detailed.

However, the premise of telephone booking is that it can get through, and it is good to book tickets on weekdays. When it comes to the situation of "everyone going home" such as the Spring Festival travel season, most of the booking lines are not available.

For the migrant workers who go out to work all the year round and go home only once a year, it's hard not to get a ticket.

Fortunately, with the development of the network, the traditional Internet era has come quietly, and the railway department has also begun the experiment of "network ticket purchase".

The first online booking platform launched was "Shoutie online". At that time, it was after 2000, and not many people were able to use computers to access the Internet.

Tu Yuan: the Internet can not bear to go home during the holidays. every time it comes to the peak of the return trip, this website will crash. You can't log in or buy a ticket.

People who are eager to go home can only look at the notice of suspension of ticket sales and look at the loss on their faces.

Photo Source: in the days that followed, people booked tickets through roughly the same process and difficulties encountered.

Telephone booking, busy line can not get through; go to the first railway online ticket purchase, the influx of websites is too large, the crash paused.

In the past few years when Shoutie online experimented with online ticket purchase, people's ticket-buying experience can not be said to be hip-pulling, it is extremely difficult.

So, the official learned from the bitter experience, after consideration and improvement, officially launched the 12306 website in 2011, fully launched the online ticketing service.

Photo Source: modern KuaiBao hit him hard in the face when everyone had high hopes for it and thought that the top problem of buying tickets was going to be broken.

Yes, it didn't hold back in the face of its first influx of ticket buyers.

The website crashed so suddenly that many people were unable to buy tickets on the web page. Even if they were forced to squeeze in, there was a high probability that they would get stuck on the payment page.

If you take another ten thousand steps back, even if you succeed in paying, it will be difficult to get a ticket because the passage is blocked.

Photo Source: when Sina Hubei looks like this, 12306 seems to be similar to the problem of Shougang online. It is really convenient to buy tickets on a daily basis.

But when it comes to the peak, the site that should collapse will still collapse.

More coincidentally, 2011 is Taobao "double 11" officially launched, when the influx of Ali server traffic is not lower than 12306.

But in the end, they just carried it, and the card was a little bit stuck, at least they were able to issue orders to pay normally.

It is also from this time, netizens also from the beginning of high hopes, into a great disappointment.

People have questioned: the flow of the two platforms are very large, Taobao is to bear, how to pull the hip on 12306? Is it because your server doesn't work?

In fact, it is not. The biggest problem with buying tickets is that the complication is too high at the same time.

First of all, it needs the platform to distribute 100% of the orders based on inventory, as well as the correct separation of ticket intervals and seats.

The above problems are more difficult, not to mention a lot of scalpers are using software to refresh a large number of tickets.

Note that scalpers can be a computer to open dozens of ticket refresh software, this horrible concurrency, is really not the general platform can withstand.

Image source: after the network 12306, there are many technical means to alleviate, such as load balancing, distributed server.

Image source: Java technology stack also uses a verification code that is difficult for users to identify in order to isolate scalpers.

It is really difficult for users to ask some people who do not often surf the Internet to identify "tuhao", but it also prevents scalpers from grabbing tickets to a certain extent.

A few years ago, 12306 even cooperated with Ali.

Ali uses its own server to help 12306 carry and divert traffic, greatly reducing the probability of 12306 crashing during peak hours.

After the most critical server problems were solved, the web version and App of the 12306 platform began to optimize their functionality.

One of the most classic moves, its emergence, turned over a lot of third-party ticket grabbing platform and scalpers.

That is the famous "standby" function. To put it bluntly, it is the official version of the ticket grabbing function. Once you enter the alternate, the official will give priority to giving you other people's refund.

Photo Source: 12306 the former Wechat friend of Xiao Lei used a third-party platform to speed up the grab in order to get a ticket home.

Even if he accelerates himself, he has to share it with me and ask me to help open it and continue to speed up. It's easy to raise a hand, but it doesn't make sense if he doesn't help. Anyway, it's just trouble.

Later, railway officials also responded that the so-called "acceleration packages" of those third-party software were all tricks to circle money.

Their so-called acceleration, in fact, is still in the 12306 ticketing system, with crazy refresh way to help users grab tickets.

If you really want to pick up this piece, it has to be the "alternate" function produced by the government in 12306.

As soon as the supplement function came out, it was well received by netizens.

Photo Source: V2ex, let's put it this way. With the optimization of core functions such as server and ticket grabbing, the 12306 is really getting better and better.

Withstood the tremendous pressure, in nine years of steady development, finally ushered in the praise of all users.

This article comes from the official account of Wechat: Xiao Lei Bei (ID:xiaoleibbb), author: chokst, typesetting: Jiang Province

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