Shulou(Shulou.com)11/24 Report--

Recently, on the anniversary of Honor, Glory released not only a new operating system, Magic OS7.0, but also the latest generation of folding screen flagship Magic Vs. Before the product release, Honor CEO Zhao Ming also shouted the slogan "Let the folding screen enter the main computer era", and the launch of the Glory Magic Vs starts at 7499 yuan, further lowering the threshold of the folding screen. After the press conference, Zhao Ming gave an interview to the media and explained how Glory made the price of the folding screen less than 8000 yuan, as well as Glory's views on the trend of folding screen.

At the beginning of this year (2022), Zhao Ming said that all the prerequisites for the folding screen to enter the main computer era are ripe, and the 2022 year is a year of massive and rapid magnification of the entire folding screen market.

Before celebrating the anniversary of the glory, Zhao Ming posted on social media that Glory will comprehensively promote the folding screen into the main computer era and promote interactive change in the future.

The price of the Magic Vs released by this honor has dropped by 2000 yuan compared with the previous generation, further lowering the threshold of the folding screen. Zhao Ming gave a more detailed explanation on this pricing strategy.

"in January this year, Glory proposed to bring the folding screen into the mainframe era. So we asked ourselves how to achieve the 8000 yuan price range, which is also the core price range of Apple and Huawei's Pro series. Everyone knows that Apple iPhone 14 Pro is located in this core price range. Glory is to use the glory Magic Vs folding screen to mark Apple's top flagship." Zhao Ming said.

Driven by this problem, Glory team conducted self-research on productivity and many key components, such as Luban 0 gear hinge, using mortise-type integrated molding process, reducing the number of parts from 92 to 4, thus greatly reducing the cost. At the same time, the weight of the whole machine has become lighter, leaving more room for the battery. The battery capacity of Glory Magic Vs is as high as the 5000mAh battery. In this way, consumers can have a better battery life experience while taking into account better performance.

"Glory pricing has always been to maximize the value of the consumer experience, but also hope that the folding screen can enter the era of the main machine." Zhao Ming said.

At present, various mobile phone manufacturers have launched the flagship folding screen as a stepping stone to enter the high-end market. And as the folding screens launched by various manufacturers have entered the second or even third generation, frivolous experience has become the main direction. The Honor Magic Vs is also lightweight and weighs 261g, making it the lightest inner folding screen phone at present. As for the competitiveness of Magic Vs, Zhao Ming said that after Glory Independence, it was basically starting from 0 to develop the corresponding products for the folding screen. The team doesn't have any baggage, so starting from the needs of consumers, think backwards about what kind of folding screen Glory should develop.

"in the development of the folding screen, we have strong self-confidence. The MagicVs we made is the best folding screen today. We are confident that today's MagicVs has no competitors. We are also able to catch up from behind and surpass it for a short time. We are not worried at all in the face of future competition." Zhao Ming said.

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