Shulou(Shulou.com)11/24 Report--

CTOnews.com, November 23 (Xinhua)-- the upward shift in the industry has been driven by emerging markets such as Southeast Asia, and consumers are beginning to be willing to pay more for features that were only available on high-end devices a few years ago, according to a preview report from Counterpoint.

The smartphone market has been moving towards higher-quality products over the past five years, the report said. This is thanks to technological advances in various parts and components, and consumers are more willing to pay more for their devices-especially in emerging markets. CTOnews.com learned that two of the key areas of development are: 1) cameras, which usually have three or four cameras to overcome smartphone size restrictions. 2) the SoC processing speed continues to rise to support the AI algorithm needed by today's complex imaging systems.

The upgrade of camera system and SoC "technological progress is the driving force for the industry, which is why we can use better cameras, longer battery life, more storage space, faster mobile phones, and so on. Although the average selling price (ASP) of smartphones is rising, these increases are not commensurate with the higher quality experience provided at this price, "said Tarun Pathak, director of smartphone research at Counterpoint." Interestingly, consumers in emerging markets such as Southeast Asia and Latin America are helping ASP grow faster than the global average, and a large number of price-sensitive consumers are upgrading their existing devices to their second or third devices. In south-east Asia, average selling prices have grown by an average of 15 per cent a year over the past three years, while Latin America also achieved double-digit year-on-year growth last year.

The left picture is shot with a xxx smartphone; on the right, the availability and integration of chips such as MediaTek's Tianji 9000 5G using TECNO Phantom X2 are helping OEM such as TECNO enter the high-end market competition through its upcoming Phantom X2 flagship product. The excellent camera experience consolidates TECNO's new flagship model and its penetration in the high-end market.

"the TECNO product portfolio is about to develop into a high-end product," said Jimmy Hsu, deputy director of the TECNO Image Research and Development Center. "the flagship Phantom X2 product with Tianji 9000 5G pushes this strategy to the best part, and one of its artifacts is to solve one of the problems of smartphone photography, excellent night shooting."

The TECNO Phantom X2 flagship phone is expected to be released in December this year.

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