Shulou(Shulou.com)11/24 Report--

In 2020, because of Yuan Shen's great commercial success, Tencent began to contact Miha Youyou and offered to invest. A person close to Tencent Games told "later" that Tencent meant that no matter what conditions Mihayou offered, as long as it could buy a stake. But Mihayou never said, "after all, Mihayou is not short of money."

Since its establishment in 2012, Miha Tour has received only one round of 1 million Angel financing. A year earlier, Cai Haoyu, Liu Wei and Luo Yuhao founded the Miha Tour team with 100,000 yuan from the Young Eagle Project of the Student Entrepreneurship Foundation of the Shanghai Science and Technology Entrepreneurship Center. At that time, all three were still studying at Shanghai Jiaotong University.

Relying on 1.1 million, Mihayou made broken 1, broken 2, broken 3, and the original god, becoming the Shanghai game company that "has 5 billion cash in hand, looking for financial management all over the world" and successively rejected Tencent and byte jump investment. Compared with Tencent, which is also a game company, Mihayou can be called the chosen one. You should know that in order to raise money, Ma Huateng not only went to Sina, Sohu, Yahoo China and Lenovo, but also went to Hong Kong to see "Little Superman" Li Zekai:

"that day, Little Superman treated in the Citi Tower restaurant, and many people surrounded him like a star. We found a table next to him, and he took out a little space to run over and chat for about ten minutes, and then flew away like a butterfly. He is so busy that he is the Andy Lau of the business world."

There is a line in the documentary Simpson: made in America that you have to encounter some tragedies in your life in order to write an interesting biography. From this point of view, a safe trip to Miha is destined to be boring because it has no story.

1 in the description of Mihayou founder Liu Wei, partner Cai Haoyu is a typical "talented technical otaku":

"he began to play computer games at the age of 5, began to do animation at the age of 8, and won the second prize in the national primary and secondary school computer production competition. He was the youngest contestant at that time. At the age of 12, he was named one of the first 13 academicians. Junior high school has been committed to animation creation, and finally was sent to Jiaotong University because of the physics competition."

The last Internet mogul with such a beautiful resume may be Zhang Chaoyang. Zhang Chaoyang was admitted to Tsinghua University at 17, received a doctorate from MIT at 29, and founded Sohu at 34 with his mentor's first investment. Two years later, Sohu went public in the United States, and in that year, Ma Huateng wanted to sell QQ to Zhang Chaoyang at a price of 500000. Zhang Chaoyang refused neatly. "it's better than you to find any college student to do this kind of thing for three months."

After listing, Sohu soon made a full profit, and Zhang Chaoyang became the godfather of the Internet in China.

However, although Zhang Chaoyang has the name of a child prodigy, he has also suffered from the inner volume. After all, what Tsinghua does not lack is a child prodigy. In college, Zhang Chaoyang also had a tragic past of "abusing himself if he didn't get the first place, swimming in cold water in winter, or running a few kilometers around Old Summer Palace every day." Even "after a lot of pain, depression and inner struggle, it leads to a kind of self-doubt".

But when it comes to Cai Haoyu, only his parents who teach in Jinan Jiaotong College are left in the story.

Because his parents are both computer teachers, Cai Haoyu went into the computer room to play when he was very young. One day when he was 5 years old, his mother was surprised to find that he had opened the game program, presumably because he had "dropped in" on the lecture. His parents took advantage of the situation, started a more systematic computer practice for him, and bought a more advanced 386 computer when he was 7 years old. In the words of Cai Haoyu's primary school counselor:

"at that time, very few people had access to computers. Cai Haoyu has been winning awards since the third grade, provincial sci-fi theme competitions, hand-drawn by others, and he uses computers to paint."

Cai Haoyu, who began to win awards in the third grade of primary school, did not stop winning awards even after he was sent to Jiaotong University. In the winter of 2009, Cai Haoyu wrote a light novel called "GE Wumo Shilu". In the same year, he and Liu Wei and Luo Yuhao participated in the second technological Innovation Competition and "Zhangjiang Cup" Youth technological Innovation Competition of the Chinese Academy of Sciences, and won the Silver Prize. The winning project was a plug-in online game platform based on Flash, with a prize of 200000 yuan.

A year later, Shanda held the first Ma Ball Flash Game Development Competition, when Cai Haoyu was developing MisatoEngine, a 2.5D Isometric game engine based on Flash, and used this game engine to create the action-breaking game "the Story of Saha" to participate in the competition. The protagonist of the Story of Saha, Nai Yue, is derived from the Book of the end of the World.

In the end, Cai Haoyu won the campus group champion and Intel special award, with a prize of 30,000 yuan. At the award ceremony, the organizers specially set up a session for Cai Haoyu to demonstrate his "Tale of Saha" on the spot, but before Cai Haoyu finished showing the game level, he was invited off the stage by the host:

"but our advertising time is limited, thanks to our champion, and we look forward to seeing your work on more platforms, okay?" The humble Cai Haoyu said several good things in succession and walked off the stage silently.

Cai Haoyu, who stepped off the stage, planned his career in a post-match interview:

"if it is my dream to hear people talking about my games in the crowded subway cars, and it is my pursuit to develop successful commercial games, then becoming a real game supervisor or game producer is a clear goal." Obviously, for Cai Haoyu, there is a clear sequence among goals, dreams and pursuits.

At the end of the interview, Cai Haoyu said that no one cared, "it seems that the best game is not necessarily the most profitable game."

Now the media reviews the entrepreneurial history of Mihayou, focusing on Mihayou's early confidence in ACG games, while fans' archaeological Mihayou entrepreneurial history focuses on the two-dimensional eggs in Mihayou's early works. For example, the self-research engine is named Misato to pay homage to the classic animation work EVA. No one cares about Cai Haoyu's thoughts on business games at that time in 2010, leaving only the slogan "techies save the world".

It looks stupid and naive.

In 2011, Liu Wei represented Mihayou in the first New Entrepreneurship Competition sponsored by the Shanghai University Science and Technology Entrepreneurship Foundation. Mihayou won the third place with a prize of 20,000 yuan. The top two are Chengdu Longquan Fushun Ecological breeding Co., Ltd., which sells green shell eggs, and Nanyue Boji Medical equipment Co., Ltd., which develops venous indwelling access sealers.

As the second runner-up, Miha you's painting style looks very different from that of the champion and runner-up. During the live roadshow, Liu Wei introduced Mihayou's vision like this: "our dream is to let every otaku have a virtual idol and bid farewell to loneliness and loneliness." In order to realize this vision, Miha you planned to develop a cute mobile game with the protagonist set as a lovely beautiful girl, using Apple iOS and Android as a starting point, so that otaku can enjoy the feeling of being saved anytime, anywhere.

Just like Cai Haoyu decided to develop a successful commercial game a long time ago, profits were engraved into Mihayou's DNA from the very beginning. In the judges' question session, Liu Wei did not worry that the otaku would not pay the bill after the game was made:

"I think the otaku is very different from other groups. Their loyalty is very high. If you make a good product, they will certainly chase you, just like we chase the newly released animation every day, and really do a good job of the product. Their loyalty and everyone's desire to pay will be very strong."

That's true, but at that time, few people knew what Mihayou was going to do, and one of the judges of that entrepreneurial contest was Cai Wensheng, who had voted 4399 with Meitu. At that time, Cai Wensheng regretted that none of the participating teams did anything related to the mobile Internet, and suggested that the young entrepreneurs present should seize the tuyere of the mobile Internet:

"huge things can appear on the mobile Internet, which may have appeared now, but no one can see it clearly, just like we couldn't see Baidu and QQ clearly ten years ago." It can only be said that Cai Wensheng missed not only Baidu and QQ ten years ago, but also Miha Tour a few years later. Because it was also in that year that Mihayou received 100,000 yuan from the Student Entrepreneurship Foundation of the Shanghai Science and Technology Entrepreneurship Center. A year later, the collapse School Park was launched.

Before "collapse School Park", Miha you's first game was "FIy Me 2 the Moon", which was not promoted and downloaded 3, 000 times. At the new entrepreneurial talent competition mentioned earlier, Cai Wensheng commented, "when it was launched on September 30, there were only more than 3,000 downloads, and it is best to have 1,000 downloads a day."

Miha you, which was not favored by Cai Wensheng, launched the "collapse School" at the end of 2012, with a price of 6 yuan. In Liu Wei's description, avalanche 1 "does not make much money and is not recognized by a wide range of users." In Cai Haoyu's view, 2013 was the most difficult year for Miha Youyou after the launch of avalanche 1. According to Liu Wei, at that time:

"you take investors' money but don't make money. In fact, you have no way out, so we give ourselves a salary of 4,000 yuan a month. At that time, when any of our classmates went to look for a job after graduation, they could get a much higher salary, maybe more than 10,000, maybe more than 20,000."

What Liu Wei did not say to Cai Haoyu is that Mihayou quickly made a profit by collapsing 2 million yuan of running water a year. And "2013 experienced the failure of generations of games, let us understand what we want to do-a successful commercial product." When the collapse 2 went online in 2014, Miha's annual operating revenue exceeded 100 million. "We expect to earn 10 times more money than the first-generation products, but in fact we have made 100 times more money."

At that time, Cai Wensheng questioned Mihayou's strategy of focusing on mobile game development: "you have overlooked one. At present, many people in China still do not have smartphones." The launch of Breakdown 2 in 2014 coincided with the widespread popularity of smartphones.

How to say, even Ma Huateng has to sigh the degree of the chosen son Miha you.

▲ pictures from the collapse of the Campus 2 Weibo during the hardest time of Miha Tour in 2013, Liu Wei played a game called "the Traveler of the Wind" by Chen Xinghan, also a graduate of Jiaotong University. What impressed him most was that when he reached the snowy ground, the players would fall down, and at this time they must have teammates or other players online, and then support each other, "especially at the last time." it moved me very much to start flying all the way in the afterglow of the setting sun.

As a game developer, Chen Xinghan has experienced moments that Cai Haoyu and Liu Wei have not experienced. When the former entered the industry, games or game practitioners were still under heavy moral pressure:

"when you go to a party, someone will ask you what you do, and if you say you write a screenplay for a movie, they will think of you as a writer or a poet and think you are benefiting the people. but if you say you're a gamer, if it's 2005, they'll say, you know about the Columbine school shootings? members of the U.S. Congress say you made your kids violent."

So Chen Xinghan will emphasize in many interviews: we just want to do something respectable. He even believes that game designers have a great influence on the behavior of players, so they must be responsible for themselves, the industry and society, and have professional ethics.

Cai Haoyu and Liu Wei have never experienced such a moment, and they do not have the entanglement of Chen Xinghan.

In 2021, the commercially successful collapse 3 was caused by players' dissatisfaction with the excessive flattery of the game character Bunny, coupled with a series of forced-squeeze operation strategies, some players went to the office building of the park where Mihayou was located in Shanghai to pull banners. Some players even brought controlled knives to the Mihayou company park. A month later, the collapse of 3 official blog apologized, said that due to lax supervision and hurt the player's feelings, and guaranteed that such problems will not happen again in the future.

This is probably the most thrilling story in the history of Miha, which comes from what they call otaku men who are loyal and eager to pay.

Huang Yimeng, CEO of Xinxin Network, once told such a story:

Before he planned to list in Hong Kong in 1919, Huang Yimeng began to meet potential investors. Once an investor asked him if he was familiar with Liu Wei, the founder of Mihayou, and could you introduce him? Huang Yimeng is very happy to help investors connect with Liu Wei. "I also hope that Big Viagra can use his status to put in a good word for us and increase investors' confidence."

After a period of time, investors went to Huang Yimeng and said that Liu Wei was very optimistic about heartbeat and repeatedly recommended it to them, "it would be better if the two founders worked harder."

Another person Liu Wei thinks is not working hard enough is Wu Meng, CEO of Giant Network.

The "Ball Battle" of the Giant Network in the past 16 years was the most glorious time. Liu Wei went to the Giant Network to learn lessons. At that time, Wu Meng did not take it seriously and did not know what game Mihayou played and "could not understand it." In 1919, Mihayou launched the original God, which was badly sprayed at first. Every time Wu Meng and Liu Wei went out for a drink, "Big Viagra was very anxious and kept a low profile."

In 2021, Wu Meng and Liu Wei went to Guangzhou to attend a conference. On the return flight, Liu Wei said earnestly to Wu Meng, who is addicted to skiing extensively, "Meng Brother, I'll give you a piece of advice. Can you be less interested?"

The ▲ picture is from the original god Weibo. Both stories come from an internal sharing meeting of the bosses of major game companies in Shanghai in 2021. Liu Wei, who was complained at the meeting, also made a speech:

"I think there are two reasons why the emerging game companies in Shanghai have done well in recent years. One is that people still have a positive heart in playing games. A few years ago, there were some so-called Internet dividends, which made people not regard games as content. So in the past, everyone in the game industry saw some chaos. But I feel that the game companies that have done well in Shanghai in recent years are still relatively conservative as a whole, which is why we have the opportunity to develop so far. "

Before Liu Wei had finished, he was interrupted by Huang Yimeng. "Big Viagra, you speak like us at a government seminar." let go. " When Liu Wei continued to speak, he was once again interrupted by Huang Yimeng, "I have a suggestion, ah, that is, whether you are the bosses or Big Viagra, it may be more interesting to regard this chat as a sharing meeting within us."

As soon as the words were over, the boss of a game company couldn't help complaining, "Yes, this TM is the most boring game I've had with you recently."

The boss of the Shanghai game company present may have misunderstood Liu Wei, because at the annual meeting of China's game industry at the end of that year, Liu Wei also gave a speech entitled "keep right and innovate in the spirit of craftsmen and bear social responsibility bravely."

In his speech, Liu Wei said that the most basic requirement of "Shouzheng" is to standardize enterprises, give full play to the leading role of party organizations, do a good job in high-quality game products, adhere to content security, resolutely implement the requirements of the competent departments, and standardize management.

In order to be upright, Mihayou set up a party committee, with Liu Wei as party committee secretary, and personally grasped the party building of the company:

"We attach great importance to transforming the party's organizational advantages into the development advantages of enterprises, organizational vitality into the driving force for the development of enterprises, and give full play to the role of party organizations as a fighting bastion. Party members dominated by the post-90s have played an indispensable vanguard and exemplary role in key departments such as product planning, content review and technological research and development."

In addition to Shouzheng, Mihayou also talked about innovation:

"the innovation of Mihayou is mainly reflected in the products, that is, it skillfully displays the traditional culture in a modern way, so that the game can become an important carrier of cultural inheritance and cultural confidence, so that more people can accept traditional culture and love Chinese culture. This is also the unshirkable responsibility of game companies."

According to Liu Wei, Mihayou's internal review of "the original God" has achieved good results because a large number of traditional Chinese cultural elements have been added in the process of creation and publicization. and use a new way to show the charm of Chinese traditional culture to players all over the world.

A few months before Liu Wei's speech, in addition to the incident of destroying the three bunnies, the Jiangnan Baijing produced by the next-door competitor Coconut Island was questioned for insulting historical heroes and even attracted criticism from the Chinese Academy of History and CCTV because the game character Yue Fei was designed as a "topless, sheep-free" image. It is not difficult to understand why Mihayou set up a party committee to "build a solid security line of content."

So today, if you ask Liu Wei what he thinks of the plagiarism controversy faced by the original god, he will certainly tell you that the enterprise should keep correct and innovate, saying that the music of the original Shenli Liyue area adopts traditional Chinese musical instruments and successfully achieves cultural output on Youtube.

Also facing plagiarism controversy, Wang Zhidong, former CEO of Sina, criticized that "Ma Huateng is a famous plagiarist king in the industry, and he copied blatantly and openly." in 2006, Ma Huateng responded that "copying can be understood as learning, is a kind of absorption, is a kind of learning to offset one's weaknesses." Ma Huateng's remarks attracted a lot of criticism, and as late as 2010, when computer World published an article, he was still whipping Ma Huateng's theory that imitation is the safest innovation.

It can only be said that Ma Huateng, Coconut Island Game and other competitors have saved a whole wrong problem set for Miha you. Even Zhang Chaoyang has become a warning.

After Sohu went public, Zhang Chaoyang made both fame and fortune, addicted to Kara OK and bungee dancing, invited all kinds of stars to drive party at the Sohu headquarters Building, skateboarded in Tiananmen Square wearing caps, and bought the largest luxury yacht in China at that time. Once Zhang Chaoyang called Jack Ma out for a drink. The latter arrived at 12:00 in the middle of the night and left again after half an hour. Zhang Chaoyang asked you why you were going. Jack Ma said I was going to work. Many years later, Zhang Chaoyang reflected on himself:

"at that time, I didn't pay enough attention to the product technology and didn't work hard enough. I just enjoyed my Feel."

As we all know, Zhang Chaoyang, who freed himself, once suffered from depression, while Sohu perfectly missed search and social networking, and, in Zhang Chaoyang's words, "was slapped in the face by Weibo and Wechat."

Compared with Zhang Chaoyang, Liu Wei, the founder of Mihayou, looks particularly sober. Not only is he unmarried and infertile, he is preoccupied with his work, but he also advises his peers to have less hobbies, work hard, keep straight and innovate.

So Mihayou, who had a smooth journey in the past, has no story, and now Mihayou, who strives carefully in the footprints of his predecessors, will not have a story either. The only ones with stories are the bosses who grew up in the classical Internet era, and the players of Miha Tour.

Source:

Create a popular mobile game "original God", "post-85" Jinan boy Cai Haoyu is close to Li Yanhong's https://sdxw.iqilu.com/share/YS0yMS0xMjY0NTA4Mw.html

The 10th Anniversary of Miha Tour, Great Viagra: how do we achieve "righteousness" and "innovative https://new.qq.com/omn/20211216/20211216A0DXSH00.html"

Liu Wei, founder of Mihayou, opened the https://www.bilibili.com/video/BV12K4y1U79s?bbid=8DD098ED-9B12-46BF-AB3C-54D64517F4126715infoc&share_medium=web&share_source=weibo&ts=1615990073514&vd_source=770e510dbcd1a9f1aa80b399c3ea38a.

Https://tech.sina.com.cn/i/2010-12-06/16204949073.shtml was held at the award ceremony of the first Ma Ball Flash Game Development Competition.

This article comes from the official account of Wechat: slow release (ID:manfangsd), author: Wen Ba Niang, Editor: slow Free Jun

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