Shulou(Shulou.com)11/24 Report--

CTOnews.com8 news, according to Chinanews.com, at a series of news conferences on the theme of "China's decade" held today by the propaganda Department of the Communist Party of China Central Committee, Sheng Ronghua, deputy director of the Central Internet Information Office and deputy director of the State Internet Information Office, said that the Internet Information Office will comprehensively standardize the setting of key functions such as list, reward, joint broadcasting competition, and so on, so as to contain all kinds of problems in a timely manner.

Sheng Ronghua said that in the previous "Qinglang" special campaign, the Internet Information Office highlighted and focused on cracking down on illegal and illegal information content such as "color, ugliness, weirdness, fake, vulgar, extravagant, gambling", and cleaned up more than 2.35 million illegal short videos since 2022. More than 220000 illegal anchors and short video accounts have been dealt with, and some outstanding problems such as reward loss, standard anomie, functional anomie, and malicious marketing have been effectively addressed.

Sheng Ronghua also stressed that particularly prominent institutions like MCN had unclear responsibilities and loose management in the past. Through governance over the past few years, MCN institutions have paid more attention to the security of the information content of their accounts, strengthened the power of content audit, actively accepted public supervision, and, like public accounts and content anchors, were also able to actively release high-quality content products, becoming an important force in positive energy dissemination.

Sheng Ronghua also pointed out that the next step is to sum up the focus of work is to do a good job of the "three subjects" and "three norms": the "three subjects" include website platforms, information content producers, and MCN institutions. Among them, the website platform is the first gateway to firmly present the information content, and effectively manage the key products and key links. Producers of information content and MCN institutions must adhere to correct guidance, earnestly abide by the management requirements, and those with outstanding problems and ineffective rectification will be severely punished and given a concentrated warning.

The purpose of the "three norms" is to standardize the function setting, comprehensively standardize the setting of key functions such as list, reward and joint broadcasting competition, contain all kinds of problems in a timely manner, standardize the application of technology, and urge the platform to strictly implement the management regulations such as algorithm recommendation, improve the mechanism of manual intervention and user independent selection, and ensure content standardization with technical specifications. It is also necessary to standardize chain management, strengthen the whole process and chain management of information content, and dig deep into the root causes of chaos, especially to cut off the chain of interests, so as to promote the standardized and healthy development of the industry.

Sheng Ronghua said: "in the future, while strengthening 'management', we should pay more attention to strengthening 'construction' and build a number of practical brands of network civilization, so as to make the positive energy of cyberspace stronger and the main theme more exorbitant."

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