Shulou(Shulou.com)11/24 Report--

According to the news in the morning of August 18, Beijing time, Amazon also seems to want to imitate TikTok and introduce similar TikTok-style content into App.

Amazon is testing new features and is preparing to embed TikTok-like dynamic content in App so that shoppers can scroll through product photos and videos like TikTok, which is provided by other users.

The new feature, called Inspire, allows users to like product posts, save or share them, and shop directly from the dynamic. Although it is being tested, we can't be sure that Amazon will launch this feature.

Does Amazon have any plans to introduce new features to all its customers? Amazon spokesman Jeff Bronnikovsky (Jeff Bronikowski) declined to respond, saying only that the company would keep testing new features to make life easier for customers.

Amazon is reported to be testing the new features in a small group of employees. During the test, Inspire mainly displays photos, and if it is launched in the future, it will put more emphasis on video, when the seller's content creators will make videos to attract customers.

Not only Amazon imitates TikTok, but also Google and Meta. Google YouTube launched a feature called Shorts, and in June, Google claimed that Shorts attracted 1.5 billion login users per month. Analysts believe that TikTok is becoming more and more popular, and the advertising revenue of video sites is being carved up. In the most recent quarter, YouTube's advertising revenue growth slowed year-on-year and was the slowest since YouTube publicly disclosed its revenue figures.

Meta launched Reels, a TikTok-like feature, and at the beginning of the year, Zuckerberg said that Reels accounted for more than 20% of users' time on Instagram.

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