Shulou(Shulou.com)11/24 Report--

Sina Science and Technology News Beijing time August 18 news, Netflix is about to launch an advertising service, but this service does not allow subscribers to download TV dramas or movies, that is to say, they cannot watch it offline. Someone found a piece of code in Netflix iOS App that shows that all versions of Netflix can be downloaded except the advertising version.

The standard Netflix package allows users to download content and watch it offline, and the ad-free version is more expensive than the ad version, and Netflix clearly wants to distinguish between the two.

Netflix co-CEO Ted Sarandos (Ted Sarandos) confirmed in June that it would launch a cheaper Netflix service, but it would come with ads.

It is reported that Netflix with ads is not allowed to skip ads and cannot control the playback function when playing ads, but there are still some content without ads. The advertising version of Netflix is expected to be launched in early 2023.

How much is the advertising version priced? I don't know yet, but the price of Netflix has gone up several times in recent years. The Netflix basic Edition (Basic Netflix) is currently priced at $9.99 per month and offers 480p streaming video, while the Standard Edition (Standard) offers 1080p video at $15.49. The most expensive version, Premium, costs $19.99 a month and offers 4K HDR video. The clarity of the advertising version may be similar to that of the basic package.

Why did Netflix launch the advertising service? Because it is losing customers and revenue. Netflix subscribers declined in the first quarter of 2022, the first loss in a decade, and the company believes that many households share accounts and competition is fierce, which is the main reason for the loss.

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