Shulou(Shulou.com)11/24 Report--

CTOnews.com, August 16 (Xinhua) according to IDC research, the Chinese tablet market shipped about 7.29 million units in the second quarter of 2022, an increase of 1.9% year-on-year and continuing the growth momentum seen in the first quarter. In the second quarter of 2022, global tablet shipments rose 0.3% year-on-year to 40.5 million units. Although the growth rate failed to reach the level of the same period last year, it is gratifying that the global tablet market grew for the first time after three consecutive quarters of year-on-year declines.

IDC China said: "the rebound in the epidemic in the second quarter of 2022 and the strict enforcement of local containment policies have contributed to Chinese consumer demand for tablets to some extent, especially the release of rigid purchase demand from student groups (including K12 education and college students) in the short term. In terms of the main supply chain of tablets, some of the key materials of tablets and mobile phones are complementary and alternative, and the impact of the epidemic is not obvious in the manufacturing process of the main materials and the whole machine of tablets. From the production supply chain to ensure that the supply side can fully meet the purchase needs of consumers. "

If the recurrence of the epidemic has a direct promoting effect on China's tablet computer consumer market, then the negative impact on the commercial market is the other side of the truth.

China's tablet computer consumer market in the second quarter of 2022: first look at China's tablet computer consumer market, with a total shipment of about 6.73 million units, an increase of 13% over the same period last year. And after Honor and Xiaomi, mainstream consumer electronics brands such as OPPO and vivo have entered the tablet track to promote competition in the industry. The new brands have driven the sustained growth of the tablet industry in China and accelerated the decline in the reshuffle price of the tablet industry. The average unit price of China's tablet computer market fell 9.4% in the second quarter of 2022 compared with the previous quarter, accelerating the popularity of products from 1-2-3 tier cities to 4-6 tier markets.

China's tablet business market in the second quarter of 2022: corresponding to the consumer market, only 570000 units were shipped in the commercial market, down 52 per cent from a year earlier. The severity of the epidemic and local control make the already serious situation of the commercial market more difficult. A large number of procurement projects in the first half of this year were postponed or even cancelled. The expected deterioration of the economic environment throughout the year also makes it difficult to judge whether these postponed or cancelled projects will resume in the second half of the year, or even how many procurement projects originally scheduled for the second half of the year will be retained. Although the impact of the epidemic appears to be moderating, from the current macroeconomic data, companies are cutting costs in order to weather the downward pressure on the economy, so they have generally cut spending. As a result, the commercial market may need to go through a period of silence in 2022. For the expansion of the industry market, we should focus on seeking growth opportunities in areas with good growth momentum. Such as the expansion of military industry, public utilities, green energy and other industries.

Judging from the market performance of mainstream brands in the second quarter of 2022, Lenovo achieved rapid month-on-month growth, while Apple, Huawei, Honor, vivo and OPPO achieved steady month-on-month growth. With the increase in the number of industry participants and the intensification of market competition, we have seen that compared with the first quarter of 2022, the average price of the tablet market dropped by 9.4% in the second quarter compared with the first quarter of 2022. The recession in the economic environment has led to a continuous reduction in consumer spending. "performance-to-price ratio" is still the main selling point of new products in the second half of 2022, and products under 3000 yuan will still be the focus of consumption. And as consumers sink at the urban level, it can be predicted that overall prices will continue to fall.

Although the overall performance of China's tablet market is good driven by the epidemic, IDC believes that the market is not optimistic in the second half of the year, mainly considering the following factors:

1. Macroeconomic: the short-term growth of tablets as a branch of the consumer electronics industry is still affected by the consumer market, and IDC believes the tablet industry needs to be cautious in the second half of 2022.

two。 Industry level: the epidemic control and price downturn in the second quarter of 2022 led to the accelerated popularity of tablets in China and the release of rigid purchase demand from the most important student groups (K12 and universities and graduate students). This will have a positive impact on the tablet industry in the short term.

3. At the manufacturer level: the homogenization of existing products is becoming more and more prominent. Manufacturers should deeply explore the pain points of users when using tablet computers, and realize in-depth cooperation in the industrial chain in terms of eye health, multi-task collaborative processing, mobile meetings, lighter and cooler product forms, and richer interface technologies, so as to meet users' new needs and expectations for products at home, office, outdoor and driving. So as to promote the healthy development of the industry.

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