Shulou(Shulou.com)11/24 Report--

CTOnews.com, August 15, according to Tech, Douyin e-commerce will usher in an adjustment. Li Tian, head of commodity operations for the author of Douyin e-commerce, left in June. Douyin e-commerce is accelerating to change the mode of transitional binding of content traffic, and some of the business will be executed by Douyin e-commerce service team. In the follow-up, Douyin e-commerce will be divided into two business lines, namely content business and shelf business, mainly to do malls and brands in the future.

Insiders said that a series of adjustments and changes in Douyin e-commerce may accelerate the departure of Li Tian, the head of commodity operations for Douyin e-commerce author.

According to reports, Douyin e-commerce's previous focus was mainly in the content area, that is, selling goods in short videos and live scenes to cultivate users' shopping habits, that is, the "interest e-commerce" model, but Douyin internally believes that this business is now mature and needs to open up more business positions in the follow-up. For example, after users join a store member in the studio, they can go to the store page to form the order transaction and repurchase rate even when the broadcast does not start.

According to later LatePost, Li Tian is a member of Douyin's start-up "Group of Seven" and a former head of Douyin operations. He joined the byte-beating e-commerce department in May 2021 to participate in Douyin's e-commerce operation, and reports structurally to Kang Zeyu, the chief executive of Douyin's e-commerce operations.

CTOnews.com has learned that Douyin e-commerce is an e-commerce platform owned by byte, including Douyin, Toutiao, watermelon, Douyin volcanic version of multiple channels, supporting short videos, live streaming, merchant-on-demand, VJ with goods and other forms of cash.

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