Shulou(Shulou.com)11/24 Report--

Phoenix New Media Technology News Beijing time August 12 news, Facebook founder Zuckerberg recently anxious, single-handedly planned meta-universe transformation road is long, temporarily unable to get a return, the investment is still quite huge. On the other hand, his main social platforms Facebook and Instagram are being squeezed by TikTok, which puts him back to the old path of plagiarism.

So far, in the history of Chinese applications going out to sea, most applications can only achieve limited expansion, concentrated in a certain region. The TikTok is undoubtedly the most successful one, and it has been widely used in the United States, Europe and other parts of the world. This has also been recognized by Zuckerberg.

Recognizing TikTok's success in October 2019, Zuckerberg talked about the competition for TikTok at an internal Facebook meeting. He believes that TikTok is the first globally popular consumer Internet product launched by a Chinese technology giant.

"TikTok has done a good job. For some time, the Internet industry has been dominated by the United States, and Chinese companies basically only provide their services in China. Tencent and Alibaba have expanded into Southeast Asia, but the global expansion is very limited. TikTok is the first consumer Internet product developed by Chinese technology giants and doing well in the world." That's what he said.

Facebook is being abandoned by young people, according to a new survey by Pew Research. According to the survey, only 32% of American teenagers between the ages of 13 and 17 use Facebook. By contrast, in the 2014-2015 survey, the figure was 71 per cent. Today, 67% of American teenagers use TikTok, surpassing Zuckerberg's other social product, Instagram (62%).

Dan Ives of Wade Bush Securities, a famous technology analyst at midlife crisis, points out that Meta is experiencing a "midlife crisis". The implication is that the parent company of Facebook and Instagram, led by Zuckerberg, may increasingly use the old strategy to compete with the young upstart: plagiarize them.

Facebook is still the world's largest social media site, but there are recent signs that its user growth is slowing and its dominance is threatened by TikTok and other social media apps popular with young users.

In the past, when Zuckerberg and his company faced competition, they adopted the "if you can't beat them, join them" principle: often try to copy the popular features of competitors into Meta's own apps.

"the way they win in monopoly games every day is: for any emerging competitor... as long as Meta has similar functions, it can eventually subvert competitors and make them forgotten." Ives said.

Embarrassing plagiarism

At the end of July, Instagram announced a series of changes that look strikingly similar to TikTok, including further highlighting the content of short video platform Reels and artificial intelligence (AI) recommendations. As a result, the plagiarism was attacked by Kardashian sisters Kim Kardashian and Kylie Jenner. "stop trying to be TikTok and let Instagram go back to what it used to be." Jenna said.

Although Instagram CEO Adam Mosseli (Adam Mosseri) came forward to defend the adjustment, saying that TikTok video is the trend of the times, but he eventually reversed some radical adjustments, including full-screen display.

"I'm glad we took a risk. If we don't fail once in a while, it means our ideas are not big enough or bold enough," Moseri said. "but we definitely need to take a big step back and regroup. When we learn a lot, we come back with some new ideas or iterations. So we have to solve this problem."

Laura Needham, an analyst at Niederham, an independent investment bank, takes a negative view of Meta's prospects, telling clients recently that regardless of whether Meta "can win the competition with TikTok" by investing in Reels and AI, its return on competitive technology will continue to be attacked by competitors "until one day Meta cannot win".

Plagiarism History here are some of the most popular features of Facebook and Instagram plagiarizing rivals over the years:

The "on this day" function plagiarizes Timehop

2015: Facebook launches the On This Day function, similar to the popular app Timehop at the time. This feature can remind users of what they have posted in the past.

The function of burning immediately after reading is copied from Snapchat.

2016: Instagram introduces a "story" that can disappear after 24 hours, which is almost the same as the story function of Snapchat.

Enterprise collaboration tool Workplace plagiarizes Slack

2016: Facebook launches Workplace, an enterprise collaboration tool, which many people compare with Slack. The platform is designed to connect colleagues and allow them to chat or make video calls.

The appointment function plagiarizes Tinder

2019: Facebook's dating feature is available in the United States, competing with dating apps such as Tinder, OkCupid and Hinge.

Messenger conference room plagiarizes Zoom

2020: after the video conferencing platform Zoom became popular, Facebook launched a "Rooms" for its chat tool Messenger at the height of the epidemic. The conference room is a video chat function that can accommodate 50 users with no time limit.

Short video Reels plagiarizes TikTok

2020: Instagram launched the short video feature Reels, which looks strikingly similar to the super-popular app TikTok.

Dual camera function plagiarizes BeReal

2022: Instagram introduces a dual-camera model that activates the front and rear cameras of the phone at the same time, almost the same as the French social media app BeReal.

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