Shulou(Shulou.com)11/24 Report--

On the evening of August 11, Xiaomi held a new product conference, which began with Lei Jun's annual speech. After the beginning, Lei Jun talked about his darkest moments in his life.

The first story is WPS. The question in front of Lei Jun at that time was how small domestic companies competed with big international companies. In April 1995, after three years of isolation, the Pangu office was completed. However, the sales volume of the product is not as good as 1/3 after the launch.

In 1996, Lei Jun suffered the first heavy blow in his life. WPS couldn't sell either, and the company was in trouble and almost couldn't pay its wages. "at that time, I often couldn't sleep for a night."

Lei Jun found the largest software store to sell goods in the station store. But I didn't sell one for three days in a row.

On the fourth day, learning from others, Lei Jun learned to communicate with others and finally sold the first order. On the seventh day, he became the sales champion in the store.

This is a story in which the head of research and development wins confidence by communicating with customers after the failure of the product.

Re-understand the products that users really need, not just products that look high-end. After the development of "getting started with computers" and a series of best-selling software, so that Jinshan found a way to live.

The second story is Lei Jun during the confused period. during the six months of rest, he and his friends often went to clubbing and disco, and were immersed in heavy metal rock, forgetting their troubles for a while. He even wondered if he was going to open a bar.

But leisure time was quickly replaced by bubble forums, posting with people every day, and later Lei Jun became the moderator.

During this period of time, Lei Jun has accumulated the experience of communicating with users, which has also become the accumulation of fan operation in Xiaomi's entrepreneurial period.

The third story is the e-commerce era of Lei Jun and the entrepreneurial era of Zhuoyue. As an online book and video store, Lei Jun's previous experience in selling goods and his accumulated retail understanding have been used. In two or three years, Zhuoyue became the largest B2C e-commerce at that time.

Later, because of the poor capital market environment, there was no money, so I had to sell it to Amazon in the end.

Founded after the bursting of the dotcom bubble and before the full rise of e-commerce, this is the story of Joyo.

But after this experience, Lei Jun's vision has also changed. He saw the opportunity of the mobile Internet, saw the opportunity, also found the opportunity to participate.

Lei Jun has invested in more than a dozen start-ups through angel investment and is deeply involved in the mobile Internet at the forefront. The most famous is the UC browser.

In the face of these setbacks and failures, Lei Jun said that he had been confused and failed. But without these, there would be no Lei Jun today. This is the gift of frustration.

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