Shulou(Shulou.com)11/24 Report--

According to the news on November 22, Kuaishou Technology released its results for the third quarter of 2022, with total revenue up 12.9% year-on-year to 23.1 billion yuan, higher than the market expectation of 22.56 billion yuan.

Cheng Yichao, founder and CEO of Kuaishou, responded to the third-quarter earnings call held on the evening of the 22nd, "these changes are based on our layout for the future change and development of the company."

On September 16 this year, Kuaishou announced the establishment of a Business Ecology Committee, chaired by Cheng Yixiao, to better achieve two-wheel drive of scale growth and business prosperity. In order to better tilt resources and strength to the business ecological construction, Kuaishou carried out a round of organization and personnel adjustment around the business ecological construction. Cheng Yixiao personally served as the person in charge of the e-commerce department. Wang Jianwei, the person in charge of the production and transportation line of the main station, was transferred to the person in charge of commercialization; Yu Yue served as the person in charge of the main station line and also as the person in charge of the community science line. The local life business was upgraded to an independent business unit, which was headed by Xiao Gu, the former head of e-commerce.

Cheng Yichao said that the establishment of a business ecology committee can enable Kuaishou to comprehensively promote the ecological construction and system integration of cash-realized businesses, including e-commerce, commercialization, and live broadcasting, and promote resources and cooperation among various businesses, through in-depth coordination, to achieve the goal of healthy and sustainable development of business ecology.

"through the opening and coordination of the Commercial Ecology Committee, we found that there is great potential for coupling and linkage between flow ecology and commercialization. Wang Jianwei, as a deep participant in the Business Committee, has a deeper understanding of problems and opportunities. He has a deeper understanding of customer insight and flow realization, and will have more assurance and play greater value in the disassembly of complex commercial business, and the coordination of flow, content and ecology. As a recommendation algorithm expert and algorithm team leader, Yu Yue has a very deep understanding of community ecology, and algorithms have always been an important driver of the company's DAU growth. In the future, due to the more overall planning of master station production and transportation business and algorithms, we can further release the technical dividends of algorithm and product operation, algorithm and content ecology, and find more business breakthrough opportunities. " Cheng Yixiao also said that in the iterative process of organizational adjustment, the inter-departmental rotation of middle-level cadres can help cadres broaden their ability models and career boundaries, and at the same time, through the sharing of practical experience among different businesses, further enhance the collaborative ability of cross-business and further improve the combat effectiveness and efficiency of the organization.

At the conference call, Cheng Yixiao said bluntly that e-commerce business is not only one of the important engines of the company's future growth, but also the center of the whole Kuaishou business ecology. " I am directly responsible for this part of the business, not because there is something wrong with the business and need CEO to put out the fire. The unremitting efforts and achievements of the e-commerce team are highly recognized by the company. On the contrary, at a time when e-commerce business is developing rapidly to today's volume and scale, we need to think more about the development direction and development model of the business from a long-term dimension. make the right choice that is really conducive to user experience and healthy development of businesses in the long run. In the choice of choice, the choice of investment, and so on, my courage and confidence are certainly stronger than other students in the organization. "

For quite some time in the future, except for the strategy, business decision-making and organizational management that CEO is responsible for, Cheng Yixiao said that his main time and energy will be on e-commerce business. "I hope to work with the team to make e-commerce business better serve users, better empower merchants, brands and talented people, and play greater value in the overall business ecology of Kuaishou."

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