Shulou(Shulou.com)11/24 Report--

2022 is almost over, and looking back at the smartphone market over the past year, the performance of many high-end flagship products is remarkable, which makes people look forward to how the flagship phone will further refresh the experience next year. The good news is that the recent release of the two flagship SoC in the Android camp undoubtedly gives people confidence in the performance of their flagship Android phones next year.

On November 8, MediaTek launched a new generation of Tianji 9200 flagship 5G mobile chip. Not long after, on November 16, Qualcomm's new flagship mobile platform Snapdragon 8 Gen 2 was officially launched. Both mobile chip platforms have the top features and features of the current Android mobile camp, which will drive a large number of high-end flagship phones to shine in the market next year.

Specifically, the two flagship SoC, Tianji 9200 and Snapdragon 8 Gen 2, both belong to the top level, but each has its own strengths. Here, CTOnews.com first enumerates the basic parameters of the two chip platforms as follows, so that we can have an overall understanding of the two first.

By analyzing the similarities and differences in parameters and technical characteristics between Tianji 9200 and Snapdragon 8 Gen 2, we can summarize the technological trends that both chips are exploring as well as their respective advantages and characteristics.

First, all are equipped with hardware-level mobile light pursuit technology. This time, both Tianji 9200 and Qualcomm Snapdragon 8 Gen 2 mobile platforms are equipped with hardware-level mobile light pursuit technology. Of course, the two are different in terms of specific technology paths. Tianji 9200 is a hardware-level mobile light chase based on ARM Immortalis-G715, while Snapdragon 8 Gen 2 is achieved by adding a self-developed light chase unit to the new generation of Adreno GPU.

Secondly, both chip platforms attach great importance to the application of AI technology, and Tianji 9200 emphasizes the role of AI in a variety of specific scenarios, such as integrating the sixth generation AI processor to achieve high performance and energy efficiency of the chip, and using AI Video video engine to integrate APU + ISP hardware to improve the effect of AI video enhancement, etc.; while Snapdragon 8 Gen 2 also integrates AI in the "cognitive" dimension.

Third, the two platforms have significantly improved in performance and energy efficiency, both at the top. However, there is a difference in memory support. Tianji 9200 supports LPDDR5X 8533Mbps memory, while Snapdragon 8 Gen 2 supports 4200MHz LPDDR5X. At the same time, Tianji 9200 has optimized the support of UFS 9200 flash memory chip, introducing multi-loop queue acceleration technology, while Snapdragon 8 Gen 2 does not have this optimization.

It is also worth mentioning that TSMC 9200 uses the second generation TSMC 4nm process (N4P), while Snapdragon 8 Gen 2 is based on TSMC's first generation 4nm process (N4).

Healthy competition inspires innovation, Android Apple high-end game is expected from the above analysis is not difficult to find that MediaTek's Tianji 9200 chip platform and Qualcomm Snapdragon 8 Gen 2 mobile platform have brought excellent product upgrades and technological innovation, both Android camp ceiling-level mobile SoC, can be said to be a fairy fight, even if there are differences, but also based on their respective products and technology focus selection differences.

According to Counterpoint Research, a data research firm, the sales share of Q2 high-end phones in China (wholesale price is $400 or more) has risen to 33% this year from 31% of last year's Q2. Among them, the share of sales in the range of $600-$799 has increased by 10% and 110% in the range of $1000 and above.

It can be seen that the high-end mobile phone market is the most important value highland of the smartphone market for both mobile phone manufacturers and consumers. And what is the most important thing about high-end mobile phones? It is innovation and differentiation in experience.

In the past, in the Android camp, the high-end flagship SoC market has always been the dominant mobile platform of Qualcomm Snapdragon, and the lack of competition often makes the leaders lose the motivation for deep innovation. With the rise of Tianji series of flagship chip platforms, MediaTek has also gained a place in the high-end market. In terms of products, Tianji has obviously been able to compete with Qualcomm Snapdragon's flagship mobile platform, and the above analysis is the best example.

The greatest significance of the addition of new and powerful competitors is the activation of the market, and the innovation of products and technologies on both sides can naturally promote the continuous rise of the overall product strength of Android flagship mobile phones. For example, this time, you have N4P new technology, I have four-cluster new architecture; you have energy-efficient independent AI processors, I have dimensional cognitive AI;, you have semantic segmentation ISP, I have cognitive ISP;, you have intelligent 5G, I have built-in AI processor 5G baseband; you have hardware-level mobile light chase, I also have.

This kind of healthy competition within the industry is bound to stimulate a steady stream of innovation, promote Android phones to continue to enhance their competitiveness in high-end areas, and really compete head-on with Apple.

In fact, with the joint efforts of Tianji 9200 and Snapdragon 8 Gen 2, Android high-end phones have been able to surpass Apple in many ways. For example, at present, both Tianji 9200 and Snapdragon 8 Gen 2 have supported hardware-level mobile light pursuit, and it is believed that they will open a level with iPhone in game quality performance; and the efforts of the two major SoC in the integration of AI and 5G communications will certainly make the 5G connection experience of Android flagship phones far exceed that of iPhone, such as 5G intelligent travel, dual-card, dual-card and other functions. Apple A16 chip does not support it yet. There is also Wi-Fi 7, which is supported by both Tianji 9200 and Snapdragon 8 Gen 2, which can also surpass iPhone in the Wi-Fi connection experience. Not to mention the more in-depth technical details such as multi-loop queuing technology, game adaptive regulation, screen support for anti-blue light technology, etc.

It can be seen that Android's high-end flagship has been able to do better than Apple in many aspects related to consumers' high-frequency scene experience, and with the continuous amplification of the benign competitive effect between Tianji and Qualcomm, it is believed that Android high-end phones will have more and more advantages. Therefore, the significance of this kind of healthy competition is very far-reaching.

Finally, it needs to be emphasized that as this kind of healthy competition leads to the continuous emergence of innovation, it must be consumers who will benefit in the end. Because we can enjoy the new features and experiences brought about by different technological innovations in each generation of flagship mobile phones, thus profoundly changing the way we work and live and efficiency. Moreover, the specific needs of different consumers can continue to be met, we are no longer faced with the same shell flagship, but through the mobile phone manufacturers to play the creativity, functions and features of the real high-end products.

In short, at least next year, we can feel the vitality and vitality of a fully competitive market, as well as excellent products that compete with each other, so that different users can find their own flagship mobile phone experience. As the saying goes, there is no certainty of honor, but we have more in common. " It is believed that the whole market and industry will also continue to evolve in this "more common" relationship.

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