Shulou(Shulou.com)11/24 Report--

Update: "Tesla denies launching a new price reduction report before the end of the year: the news is not true."

CTOnews.com November 22 news, Hu sniffer learned from the exclusive source: after two promotions, Tesla's order growth is still lower than expected, so he will launch new "price reduction measures" to boost sales before the end of the year.

It is worth mentioning that Tesla announced at the end of October that the prices of Model 3 and Model Y would be reduced by 14000 to 37000 yuan. After announcing the price reduction, Tesla China's official website was once "paralyzed" by the influx of traffic.

However, according to Tiger's sources, these two rounds of promotions did not have the desired effect.

According to a report by China Bank International, the output of Tesla's Shanghai factory in October was 87706 vehicles, about 16000 vehicles higher than the delivery volume of 71704 vehicles (Chinese market delivery + export). It is understood that this is the largest gap between production and marketing since Tesla opened a Shanghai factory at the end of 2019.

CTOnews.com found from Tesla's official website that Model 3 / Y currently shows expected delivery times of "1-5 weeks", which means they can mention cars in 2022, enough to catch the last bus subsidized by the state.

Sources pointed out that Tesla's local production capacity has far exceeded its sales growth in the Chinese market after the two major model production lines of the Shanghai Super Factory were upgraded in July and August this year.

According to public information, Tesla's Shanghai plant will have a production capacity of 484130 vehicles in 2021. After completing the transformation and upgrading of the factory this year, the production capacity of the Shanghai plant has increased to 1.1 million vehicles, an increase of about 127 per cent.

From January to October this year, Tesla delivered a total of 335351 new cars to the Chinese market, an increase of 53.5% over last year and out of proportion to the increase in production.

Hu believes that as an electric car that has been launched for more than six years and has not been modified or replaced, the Model 3 continues to be less effective in the face of an increasingly crowded Chinese market.

With the emergence of polar krypton 001, BYD seals, zero run C01 and other competitive products this year, it has been difficult for this entry-level model to achieve significant sales growth through direct price cuts.

Moreover, Tesla China still has not established a complete market research team like other automobile companies to provide timely and effective response strategies for the company's decision-makers and front-line sales. This may be why Tesla's last two rounds of promotions in China have not yielded satisfactory results.

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