Shulou(Shulou.com)11/24 Report--

CTOnews.com, Nov. 21 (Xinhua)-- Samsung Electronics ranked first in the list of the world's best brands by global polling company YouGov, and Google, which ranked first in 2021, fell to second place.

Samsung Electronics scored 127 points, ranking first in the YouGov 2022 ranking of the world's best brands released on November 20. The South Korean tech giant rose from fourth in 2020 to second last year. It overtook Google to the top of the list this year.

Google ranked second with 106 points, followed by YouTube (85 points), Netflix (59 points) and Southeast Asian e-commerce company Shopee (51 points). The sixth place was WhatsApp (50), followed by Toyota (41), Colgate (34), Mercedes-Benz (34) and German retail giant Lidl (33).

The agency selects the top 10 brands in 38 markets based on brand image, quality, value, consumer satisfaction, recommendation and word of mouth, and calculates the rankings of the 380 brands in each market before ranking. Their ranking is measured by a score of 10 for the first place and 1 for the tenth.

CTOnews.com learned that Samsung Electronics ranked first in four countries, including South Korea, the Netherlands, Vietnam and Ireland, second in the UK and France, fifth in Germany, Australia and Indonesia, sixth in the United Arab Emirates (UAE) and the United States, seventh in Brazil, and ninth in Canada and Denmark. In South Korea, Samsung ranked first, followed by Tylenol, Autega, Nike and LG.

It is worth noting that Adidas and Nike, which entered the top 10 clubs last year, disappeared from the rankings, while car brands such as Toyota and Mercedes-Benz rose to the top 10.

In addition, Tokyo Disneyland rose to the first place in Japan, while Huawei won the first place in China.

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