Shulou(Shulou.com)11/24 Report--

Recently, Elon Musk (Elon Musk) made significant layoffs after taking over social media Twitter, according to news on November 21. Musk's revamped Twitter is facing its biggest test with the opening of the 2022 World Cup in Qatar.

A Twitter executive said the company's employees had been preparing for the World Cup for weeks. However, due to the departure of a large number of employees and a serious shortage of staff, many former Twitter employees do not think Musk can find a workaround these days.

Since completing the acquisition for $44 billion at the end of last month, Musk has been trying to create excitement for the social platform Twitter. For him, the World Cup is also an opportunity to showcase the new Twitter with great fanfare. The quadrennial global football event kicked off in the Qatari capital Doha on Sunday local time.

"there will be the first World Cup match on Sunday! follow Twitter for the best coverage and real-time comments," Musk tweeted on Friday. "

Later on Saturday, Musk tweeted that the computing power of the platform server is very high. He added, "there has been a good stress test before tomorrow's World Cup."

Employees who recently left Twitter said that the company's massive layoffs will pose more challenges for those who stay behind to maintain the social media platform. After Musk took over Twitter, a lot of people left. While engineers agree that the platform is always at risk of a surge in traffic and paralysis, some are more worried that minor problems will pile up over time as fewer employees respond in time.

A former Twitter employee highlighted the pace of mass layoffs immediately after Musk took office a week after taking office. 'This time is simply not enough to find workarounds,'he said.

Musk said he was not worried about the loss of Twitter staff. "the best people have stayed, so I'm not too worried," Musk said after Twitter began to have a large number of employees leaving.

He told the remaining employees to be prepared for long hours of intensive work. Last week, Twitter first informed employees that the company would close its office by Monday because of a large number of employee resignations. Less than 24 hours later, Musk changed course, urging current employees to return to work on Friday morning. In a series of emails sent to employees, he said that any programmer should report to the company's San Francisco headquarters at 2 p.m. local time on Friday, adding that only employees who have special circumstances in their own or family can take time off.

The quadrennial World Cup has fuelled the growth of advertising sales on the Twitter platform, but it has also caused a technical glitch in the platform due to a surge in traffic during the period. Four years ago, Twitter said advertising sales rose 5% in the second quarter of that year as a result of the World Cup.

Many prominent advertisers say they have suspended advertising on Twitter because they don't know where Twitter will go under Musk's leadership and the departure of a number of Twitter executives in charge of advertising.

Twitter was not ready for a surge in user visits during the 2010 World Cup in South Africa. "the influx of tweets from every shot, penalty, yellow card or red card repeatedly causes congestion and makes Twitter inaccessible in a short period of time," the company said afterwards. " Twitter also said the outages prompted the company to redesign its platform infrastructure. Four years later, Twitter tried to use the World Cup to attract more new users to sign up.

A month ago, Twitter said football was the most popular sport last year, with more tweets than basketball, rugby and baseball combined. "there is still a lot of Twitter capacity in 2022, with tweets about the 2022 FIFA World Cup (# FIFAWorldCup) accounting for a large portion," Twitter said in a press release.

Major football matches can also test the ability of Twitter and other social networks to deal with bad comments on platforms. After England lost to Italy in the European Cup final last year, Twitter said it had deleted 1000 tweets and comments on the platform aimed at three black English players.

Ella Ella Irwin, Twitter's head of trust and security, tweeted on Thursday that employees had been preparing for the World Cup for weeks and that "ensuring the health of the platform remains our top priority," Owen said.

Musk also said on Twitter on Friday that the platform would "downgrade and stop spreading" hate speech so that users would not find relevant content.

It is unclear the exact scope of Twitter employee turnover and its potential impact on the operation of social platforms. But many estimate that hundreds or more of Twitter employees have left in recent days alone. At the beginning of this year, Twitter had about 7500 employees. Earlier this month, about a week after completing the Twitter acquisition, Musk had cut his workforce by about half and laid off many contractors, according to people familiar with the matter.

There is speculation that about 900 Twitter employees remain at the company, but Robin Wheeler, a Twitter advertising executive who left on Friday, responded that it was "much more than that".

With massive layoffs and voluntary departures, Twitter teams have suffered so much that some of them have to be disbanded. Mr Musk issued an ultimatum to employees last week asking those who stayed to accept the company's "extremely hard-core" work culture. A senior software engineer says his department's staff has shrunk from 75 to three.

Former Twitter employees also said that in the near future, important moments such as Black five shopping season, New year's Eve and Super Bowl will also test the Twitter platform's ability to withstand pressure.

Although the Twitter platform has continued to operate in the weeks since Musk took office, some users have reported problems. Twitter said on Tuesday that it was investigating the inability to send SMS verification codes for dual-factor authentication of the system.

Twitter did not respond to any preparations for the World Cup, nor did it respond to requests for comment on employee resignations. Twitter said earlier this month that layoffs were necessary to "put the company on a healthy path".

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