Shulou(Shulou.com)11/24 Report--

Original title: Tesla First! The list of bicycle profits is released: Wei Lai sells a car with a loss of 100,000 yuan

In the automobile market, the importance of sales volume to automobile enterprises is self-evident, and the profitability is also very important. If the profit is not high, the sales volume is no good. Recently, according to the third quarter financial reports of many well-known automobile enterprises, the research organization "Jinshi Data" has counted the profit data of bicycles of various automobile enterprises. Tesla ranked first on the single-vehicle profit list with a profit of $9711 per vehicle, followed by Mercedes-Benz, General Motors, BMW and BYD, according to the data.

(Photo source: "Golden Ten Data" official website) It is not difficult to find that Tesla's bicycle profit is very high, even BMW, Mercedes-Benz and other first-tier luxury brands are not comparable, and its bicycle profit is eight times that of traditional car giant Toyota, which shocked many people. In Lei's view, Tesla's bike profits are so high, mainly due to precise cost control. Tesla watchers know that all of Tesla's production capacity is provided by superfactories, which are not only large but also high in capacity, so costs are easier to control, and with Tesla's increasing sales, low costs are understandable.

(Photo source: Tesla official website) In addition, Tesla also adopted an integrated casting process, reducing assembly and welding procedures, simplifying many production steps compared with other car companies, not to mention Tesla after domestic production, basically most parts are from China, which also makes its models reduce a lot of manufacturing costs. Objectively speaking, Tesla has great advantages in production manufacturing, supply chain and other aspects, so it can far exceed many competitors in single vehicle profit, which is also worth learning from many domestic new energy automobile enterprises.

(Photo source: BYD Auto official micro blog) It is worth mentioning that BYD's bicycle profit, the domestic head of new energy automobile enterprises, has exceeded Toyota, Volkswagen and other traditional joint venture automobile enterprises. In the future, with the continuous improvement of production capacity, BYD's bicycle profit is expected to achieve further growth. However, among the new forces of car building, Weilai, Xiaopeng and Ideal, which are relatively famous, perform poorly and are still losing money. Among them, Weilai loses the most, losing $15290 for every new energy vehicle sold. Of course, this is because the new force of car building in China is still in its infancy, and the cost of investment in technology research and development and capacity base construction in the early stage will be relatively large, so it will always lose money.

With the increasing recognition of new energy vehicles by Chinese people, the new energy vehicle market is becoming more and more popular. Although domestic new energy vehicles occupy a large share in the market, there is still much room for improvement in profitability. At present, independent brands want to surpass traditional joint venture automobile enterprises in profitability. In addition to launching new energy vehicles with stronger product power, they also need to control costs reasonably, so as to obtain more profits.

This article comes from Weixin Official Accounts: Fengchuxing (ID: fengchuxing2021), author: a brush

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