Shulou(Shulou.com)11/24 Report--

With the tightening of extracurricular cram school policy, signing up for classes and not doing exercises has become a choice for many parents, but at the same time, how to ensure the academic performance of their children is a new test for the majority of parents. In this intelligent era, some AI-assisted learning devices have become a common choice.

At present, when the wave of digitization and intelligence is sweeping all kinds of industries, the ways and scenes of education have also ushered in unprecedented changes and subversion. among them, educational intelligent hardware is the representative of education in the new era. it is also the closest contact point for digital education to consumers. According to statistics from iResearch Consulting, China's consumer education intelligent hardware market will grow at an average annual rate of 15.6% from 2019 to 2026, of which the market size is expected to reach 43.1 billion yuan in 2022, with a growth rate of 22%.

It can be seen that in the past two years, educational intelligent hardware has developed most rapidly, and products of different brands on the market are also in full bloom. When it comes to these products, many friends may immediately think of alpha egg words. Just recently double 11, Alpha egg with a series of remarkable achievements told us that people will think of it in the first place for a reason.

The record of this double 11, Alpha Egg is a bit fierce. Specifically, this year's double 11, Alpha Egg Classics have sold more than 10W sets on the entire platforms of JD.com, Tmall and Douyin, an increase of 123% over the same period last year. And it also won the triple crown of JD.com / Tmall / Douyin full-platform electronic dictionary products.

For example, the alpha egg dictionary pen won the double 11 full-cycle sales champion of JD.com and Tmall electronic dictionary categories, while the alpha egg AI dictionary pen T10 won the double 11 full-cycle sales, and the alpha egg AI character practice pen also won the double crown of JD.com and Tmall intelligent character practice pens. In addition, Alpha Egg 2. 0 won the first place in sales of intelligent robot human items by JD.com and Tmall.

Of course, the highlight of Alpha egg during the Singles' Day holiday this year does not stop there (you can see the battle report at the end of the article), but some friends may be curious. Isn't the so-called electronic dictionary pen the function of helping children translate words and explain new words? how does Alpha egg make such a category stand out?

The recent statement made by Dr. Liu Qingsheng, chairman of Taoyun Technology behind Alpha Egg, in an interview with the media, may be able to answer this question.

If you want to understand why Taoyun can use electronic dictionary pen education smart hardware products to make so many popular styles, you first need to understand what consumers need to choose and buy such products. According to the statistics of iResearch Consulting, the product function, educational content and eye protection design are the top three factors for parents to consider when choosing educational intelligent hardware products.

The concern factors correspond to the pain points encountered by children in autonomous learning. IResearch Counseling also surveyed the top ten pain points in children's autonomous learning. Among them, the first three are inaccurate pronunciation when reading and reciting, lack of concentration when doing homework, poor sitting posture and bad eye habits, and it is difficult for parents to supervise and remind them in real time. Among them, inaccurate pronunciation corresponds to the function of the product and lack of attention. In fact, the essential reason lies in the quality of the content provided by the hardware product.

Summing up the expression made by Dr. Liu Qingsheng, chairman of Taoyun Technology, in the interview, in fact, their product thinking is carried out around these pain points.

For example, first of all, in terms of educational content provided by the product, Dr. Liu Qingsheng said that Taoyun has always believed that artificial intelligence technology is to serve the content.

In the early days, we also found that there is actually a large amount of broad content on the whole Internet, but these contents may not be suitable for children.

Dr. Liu Qingsheng said so. It is precisely because the content has not been screened, it is not suitable for children, and fails to stimulate their interest, which leads to the problem that children are always distracted and inattentive when using them to study independently.

On this basis, Amoy Technology cooperated with domestic universities and top education experts, combined with the laws of children's physical and mental health development to create a systematic, professional, systematic age-specific content, and did a lot of work in the precipitation of the content, so that the content provided by the alpha egg series is really what children like and suitable for children.

In terms of product functions, parents complain that their children often read and recite inaccurate pronunciation, and the fundamental demand behind this is that they hope to have a "teacher" to accompany their children at any time and correct them in time if they encounter inaccurate pronunciation. By analogy, when you encounter other problems, you can also get feedback and correction in time.

Taoyun Technology is concerned about such pain points and demands, so the Alpha Egg series products have become a learning artifact with a sense of companionship and the nature of young teachers. Take the alpha egg AI dictionary pen T10 as an example, it has a built-in evaluation engine developed by homologous technology for oral scoring in the senior high school entrance examination. Students can read English with the dictionary pen and give professional scores to know which word they pronounce inaccurately. They can also carry out weak exercises to achieve higher pronunciation standards and make their English pronunciation exercises more efficient.

At the same time, the alpha egg AI dictionary pen T10 can also scan the contents of the book for timely pronunciation, reading and translation, parsing sentence patterns and AI teachers to speak grammar. It can even help students correct compositions, correct problems such as non-standard writing and part of speech errors, and truly achieve the same instant tutoring as extracurricular teachers.

The third point is that parents are worried about eye habits, sitting posture and other issues, Amoy cloud technology has also given key attention. Almost all Alpha Egg products are equipped with complete eye protection screens, such as AI Dictionary Pen T10's 3.7inch Eye Protection screen certified by Rhine TUV Eye Protection, Alpha Egg Learning Watch G6 equipped with AMOLED Eye Protection screen, Alpha Egg Intelligent Learning desk Lamp Blu-ray exemption to the highest safety level RG0.

The reason why we can accurately grasp the needs and pain points of consumers' use of educational intelligent hardware is also constantly summed up by Amoy Cloud Technology in the long-term product and technology exploration. According to Liu Qingsheng, at first they thought that the first stage of AI serving children must be entertainment and companionship, so they quickly did this in the product.

With the deepening of the understanding of children's education, they find that it is not enough to be satisfied with superficial entertainment and companionship, but also need AI to be able to solve the actual needs and pain points of children in some small scenes and specific scenes. So they added the functions such as quick query, translation and introduction of knowledge to products such as AI dictionary pens, and can also serve children in sitting posture, eye protection and learning.

Later, Taoyun found that only the family scene is not enough for children to learn more efficiently and grow happier. It is also necessary to expand the kindergarten scene and connect the scene between the kindergarten and the family.

Therefore, Taoyun Technology has created the solution of "artificial intelligence + preschool education", which has been used in some kindergartens in Anhui and Henan provinces. These products can better cultivate children's initiative to explore and stimulate interest in learning; parents can obtain, know, and even teach parents how to co-educate their children through App.

It is precisely because of such an evolving product logic that Alpha eggs can always accurately grasp the pain points of consumers using educational intelligent hardware and be presented in the product. The so-called popular style is born after the completion of these.

"in the future, I think we should pursue preschool education + artificial intelligence to understand children better than children and their parents and teachers." In the interview, Dr. Liu Qingsheng also expressed his expectation of Taoyun technology, or the application of artificial intelligence in education, that is, to make artificial intelligence easier than parents and teachers to help children discover their talents and expertise. Happier and happier growth.

This is no small challenge, of course, but Taoyun Technology is ready.

Products must not be allowed to replace the company of parents, but to help parents bring better companionship to their children.

This is a saying often quoted by Dr. Liu Qingsheng from education experts. Amoy Technology also practices this sentence in its products, understanding parents' pain points, and then using perfect product features to help them solve these problems. stimulate children's interest with high-quality and carefully selected educational content, take care of children's health and help them grow up happily with considerate product design, all of which It is like an extension of parents' own abilities, helping them to accompany their children to thrive in a better way and effect.

It's hard not to explode when you can do this.

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