Shulou(Shulou.com)11/24 Report--

As soon as the Singles' Day promotion came to an end, iFLYTEK's consumer business issued a final battle report for promoting it. Specifically:

IFLYTEK intelligent recording pen series won the brand sales champion of JD.com and Tmall for four consecutive years.

IFLYTEK translator series won the champion of brand sales of JD.com and Tmall dual-platform translators for six consecutive years.

IFLYTEK Intelligent Office this series won the champion of brand sales of JD.com and Tmall dual-platform e-paper books for two consecutive years.

IFLYTEK intelligent hearing aid won the champion of single item sales on double 11 Carnival Day of Tmall platform hearing aid category.

In addition, during the double 11 period this year, iFLYTEK AI learning machine series sales increased 109% year on year, and won the Tmall platform learning machine category double 11 carnival brand sales champion; AI learning machine T10 also won the Douyin platform electronic education category double 11 carnival single product sales champion.

With the strong support of the three major track products of AI Office, AI Learning and AI Health, during the Singles' Day, iFLYTEK sales increased by 32% over the same period last year, breaking a number of e-commerce sales records and further consolidating the industry's leading brand position. The excellent sales results of the Singles' Day and the multi-track sales championships won by various products confirm the strong brand strength of iFLYTEK.

Why is iFLYTEK leading the industry? What is the secret of iFLYTEK behind high-quality growth?

In my opinion, iFLYTEK can win the love of consumers and the recognition of the industry, can not be separated from iFLYTEK in channels, product and technology reserves, as well as brand image building and other multi-dimensional continuous efforts.

Brand is the first driving force of products. After years of deep technology cultivation, iFLYTEK has been deeply bundled with AI, and has become the brand of choice for consumers to buy artificial intelligence products, all of which are inseparable from the technological innovation that iFLYTEK insists on.

Taking the series of iFLYTEK translators as an example, as the "Pentagon Warriors" in the field of translators, iFLYTEK translators support 83 languages and cover more than 200 countries around the world, as well as photo translation, offline translation and simultaneous translation subtitles. At the second China International Consumer goods Fair, which has just concluded, the iFLYTEK translator, as the official designated translator of the Consumer goods Fair, has demonstrated its strong strength in cross-language communication scenes such as transnational trade and business negotiations.

Such as the iFLYTEK AI learning machine T10, which has built-in functions such as "Primary High School AI Precision Learning", "AI listening, speaking, Reading and Writing" and "AI exclusive Learning Plan". It can formulate different learning plans and programs according to students' different learning conditions, solving the pain points that students don't know where to learn and parents don't know where to teach. The built-in 12000 + micro-class video, 40000 + synchronization classes, 10000 + middle project promotion classes and other massive educational resources, can enable children to develop in an all-round way, a learning machine can meet the learning needs of all ages. In addition, iFLYTEK also announced that it has taken the lead in formulating the "AI learning machine" group standard, leading the learning machine industry to enter the "AI learning machine" stage. In the highly competitive learning machine industry, the net recommended value of iFLYTEK AI learning machine users, NPS continues to maintain the first place in the industry.

Another example is the iFLYTEK intelligent recording pen series, which supports transliteration of 12 Chinese dialects, 2 minority languages of Tibetan and Uygur, 8 languages of Chinese, English, Japanese, Korean, Russian, French, Vietnam and Spain, as well as simultaneous translation between Chinese and English, allowing AI to replace the recording work that requires a lot of effort. At the Beijing Winter Olympic Games in February this year, with the help of iFLYTEK smart recorder, a reporter completed a press release for the media conference of the Winter Olympic Games in just 2 minutes.

The so-called innovation is not a gimmick, but based on consumer demand, starting from the application scene, with the strong product power created by extreme innovation. Whether it is intelligent recording pen, translator, learning machine, iFLYTEK always adhere to the "AI to help you exceed the ability" brand proposition, adhere to Value for Users, insight into consumer demand and industry pain points, to achieve two-wheel drive product innovation.

Data show that in 2021, Koda Xunfei invested 2.936 billion yuan in R & D, an increase of 21.50% over the same period last year. It continues to maintain high investment in AI core technology and adhere to the long-term doctrine of innovation. At present, iFLYTEK has won 3234 exclusive patents in 126 countries around the world. In 2022, iFLYTEK ranked 53rd and second among new brands with a brand value of US $4.161 billion, while iFLYTEK also became the exclusive supplier of the Winter Olympic Games, the World Table Tennis, the Universiade and the official designated product of the Consumer Expo.

In addition, iFLYTEK has won the championship many times in the world-class artificial intelligence competition. For example, in February 2022, iFLYTEK topped the Open Graph Benchmark (OGB) knowledge graph list of the world's top artificial intelligence challenge with the first place. In April 2022, iFLYTEK won the championship in the three main tracks of the 16th International semantic Evaluation Competition. IFLYTEK has successfully won the championship in a number of international competitions, such as the 2022 International Oral Machine Translation Evaluation Competition and the International Acoustic scene and event Detection and Classification Challenge.

Finally, iFLYTEK can stand out in this Singles Day promotion, can not be separated from iFLYTEK adhere to the integration of public and private domain traffic online marketing platform construction, the rational use of online and offline channels to achieve high-quality growth. When it comes to Singles Day, we often think of the online market, but for iFLYTEK, the offline market is equally important. IFLYTEK insists on joint development through all channels, and the layout of direct stores has exceeded 41 in 15 cities, which is different from the online market. offline high-quality pre-sales experience and after-sales service, can enable users to achieve word-of-mouth split dissemination and promotion. The online and offline linkage channels of HKUST have jointly promoted the high-quality growth of consumer business.

Written in the end: "from technology to products", iFLYTEK can not achieve this year's results without long-term insisting on forward-looking technology investment in research and development, and based on consumer demand, the rapid landing of these forward-looking technologies on products, to create AI product form that can create value for users. From beginning to end, use technology to serve products and products to serve users.

With the rapid development of artificial intelligence industry in China, as a leader in this field, iFLYTEK will still achieve self-breakthrough while adhering to the corporate vision of "building a better world with artificial intelligence". It also drives the rapid rise of the whole industry.

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