Shulou(Shulou.com)11/24 Report--

CTOnews.com, Nov. 14, in a new report on Apple's advertising business, The Information cited insiders about Apple's advertising ambitions. Apple is not looking to add more advertising to its iPhone and is satisfied with its current revenue growth, according to people familiar with the matter.

This is a slight conflict with a recent report by Bloomberg, which said Apple's goal is to triple its advertising revenue. Other information in the The Information report includes that Apple investigated the fact that ads were added to Spotlight searches in 2018. The plan had been cancelled and had not been released.

The report deals with the tension between Apple's product experience and advertising and describes some employees'"aversion" to advertising groups. Even some members of the advertising team have raised concerns with the leadership that Apple has gone too far, The Information said. This may be one of the reasons why the Spotlight advertising program did not continue.

Apple's relationship with advertising reached new heights last month, with the launch of two new ad spots on App Store: on the "Today" tab and at the bottom of other developers' app list product pages. Apple has suspended the display of certain controversial ad categories after developers complained that too many casinos and gambling ads were displayed next to its app.

CTOnews.com has learned that Apple has also been criticized by the advertising industry for introducing a transparent policy of app tracking, which weakens the right of third-party advertising networks to share user data. These groups believe that Apple introduced the change only to improve the attractiveness of its App Store advertising network and eliminate competitors.

Apple executives deny this and target customer privacy and user experience. Today's news from The Information confirms this. According to reports, Todd Teresa, head of Apple's advertising department, was not involved in the decision to deploy apps to track transparency.

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