Shulou(Shulou.com)11/24 Report--

First, let's take a look at the contents of the manuscript:

This is an introduction about Cainiao network freight transport, with more text content, which needs to be combed and simply refined.

Before doing it, I thought about it and prepared to start with the official website of the Cainiao Network.

There are two main purposes of going to the official website:

① to see if there is any picture material available

② to see if brand VI or other external electronic publications are available.

It is very good to download the "Cainiao parent Brand VI Specification" and the "Cainiao 2021-2022 Social responsibility report" on the official website.

Combine them to determine the design specifications for the entire manuscript:

Because the color saturation in the brand VI is high, you need to adjust the blue and green saturation, and add white and black to neutralize.

Next, start to explain the specific page modification ideas.

01. Cover page cover page text is not small, there are two lines, the title content can not immediately associate with what picture, let alone the scene, so first to do the basic typesetting.

Align the title to the left, and then adjust the weight / size of the upper and lower paragraphs:

However, here comes the headache again. The second line of the title is too long. No matter what the picture is, the text will press the picture.

In that case, you need to do more line breaking:

After the title typesetting is done, consider the background picture.

On the official website of Cainiao Network, I found a picture combined with logo and picture, and tried to put it into PPT.

There is some interference in the background, so add a gradual mask to the base image to enhance the contrast between the picture and text:

In addition, there is a picture with a combination of logo and picture, which you can try to change:

The same typesetting, just using different pictures, brings a different feeling.

This idea of finding material from the official website is never boring, unless Party A does not use it.

In this case, it is necessary to rethink the direction of the matching picture.

From the title "providing end-to-end visual freight services for global customers", extract the keywords "end-to-end visualization", "global customers" and "freight services".

Try to find a picture of port transportation, ground, and full chain, and put it together:

Add a white mask to the flattened page to reduce the impact of the image on the content:

Then put the copywriter on it and make a preliminary version:

Then change the color of the title word and change it to gradually blue:

At present, the lower right corner of this version is a little empty, you might as well try to center the title and adjust the position of the white gradient mask.

Change to a thicker, flat font, such as small wisdom, boundless black:

Then change the color of the title to gradually change to blue:

Because the contrast of the black text version is too strong on the white page, the page looks dull and not very good-looking, so it is replaced by a blue gradient, which is more refreshing and brighter as a whole.

Looking back at the above four covers, which one do you think is more appropriate? I prefer to combine the 1 and 2 pages of the official website.

02. The business introduction page contains a lot of content and data, so it is necessary to extract some titles from the best.

After reading the copy twice, "providing end-to-end international integrated logistics services for global customers" can be extracted as the headline.

Then, the content is roughly divided into two parts: "Cainiao Global Freight Service" and "Integrated Logistics solution".

Among them, "Cainiao Global Freight Service" is divided into three parts: data groups, logistics solutions and advantages.

The next step is to deal with the background image, piecing together the buildings of the rookie network and the "visual" images:

Draw two more color blocks, each representing two pieces of content:

Then put the extracted copy in:

The data on the right enlarges a little, as well as key sentences, but it also causes the upper right corner of the card to be empty.

Then, you can add a related icon to fill in the blanks:

This is the end of this page. Let's look at the next page.

03. Business characteristics are very typical of the three-stage typesetting, we should have done many times, but according to the conventional ideas of typesetting will be some problems.

As shown in the following picture, the arrangement is not appropriate, and the content in the middle is too little to balance and unify:

There is a lot of text, so you can extract the copy properly, but you don't have to tear them to pieces.

For example, "rookie central warehouse" and "allocation center", these two sentences have a lot of data, which can be extracted:

After the copywriting is finished, let's make a layout and first draw a small circle on the page:

Draw various styles of lines around the small circle, where the style of the lines can be changed at will:

Then fill the space between the circle and the line with halftone particle material:

The center of the circle places the graphics extracted from the brand VI as the visual subject.

Why would you do that? Because the three paragraphs are all about the content related to the rookie business, I originally wanted to use logo directly, but because of the special structure of logo, I chose the second place and used the standard graph.

The next step is to combine it with the three paragraphs according to the shape of the body:

Here, part of the copy is extracted, and some distinctions are made on the font size.

Then to the "rookie central warehouse" and "allocation network" in the lower right corner, add icons to fill the card blank.

At the same time, a light circle is placed on the periphery of the page to dynamically unify the background texture with the main elements:

04. On the last page of the scenario solution, there is also a lot of content. Let's first sort out the copywriting:

Read through the copy several times, "Export freight service coverage." the paragraph "country" is extracted separately:

Then look down and mention some of the services provided for the three scenarios:

Class B platform to provide deterministic and guaranteed logistics services

Small and medium-sized enterprises, provide security, and solve some pain points

Traditional trade, providing full-chain logistics performance products

As a result, you can make a preliminary page:

Due to the lack of text in the bottom four points, there is a large white space in the color blocks, and it is difficult to find pictures to fill, so you need to consider modifying the typesetting layout of the page.

Reuse the ring group on the previous page and fill in the text in turn:

Along with the corresponding icons, it is important to note that the four of them are juxtaposed and only surround the "solution", so there are solid lines, not arrows, below them.

The next step is to deal with the content on the left and rearrange the layout to make the hierarchy more obvious:

Finally, put the left and right content together, fine-tune it, and the page is complete:

This revision, many places use the shape of the brand VI, so it will be more in line with the corporate style.

Let's take a look at the overall effect:

This article comes from the official account of Wechat: self-discipline Rhythm (ID:yinlvPPT), author: Junmeng

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