Shulou(Shulou.com)11/24 Report--

On November 8, MediaTek released a new generation of 5G flagship mobile phone chip Tianji 9200. At the press conference, MediaTek and vivo jointly announced that the new generation of Tianji 9200 chips will be launched globally in a certain vivo mobile phone.

Then, just two days later, on November 10, vivo held a "dual-core imaging technology communication meeting" to launch a new generation of self-developed chip V2. At the same time, we once again see vivo and MediaTek on the same stage, like a pair of "CP," and what they are working on together is to promote the "dual-core fusion" of vivo self-developed chip V2 and MediaTek Tianji 9200.

MediaTek and vivo, as companies that insist on 'innovation' and 'doing' in the industry, work together based on a common goal of 'creating the ultimate flagship experience for users.'

Chen Guanzhou, general manager of MediaTek, set the tone for cooperation between the two sides in his speech at the event. Such cooperation is of great significance not only to vivo and MediaTek itself, but also to the entire flagship smartphone industry.

In pursuit of high-end and ultimate experience, vivo and MediaTek's choice According to statistics given by data research firm Counterpoint Research, in the second quarter of this year, China's smartphone sales fell 14.2% year-on-year, while the third quarter increased by 5%, but still fell 12% year-on-year.

However, in the context of the overall downturn in the mobile phone market, there is a data that attracts attention, that is, the sales share of high-end mobile phones (wholesale price of US $400 and above) in China increased from 31% in Q2 last year to 33%, among which the sales share of US $600 -799 increased by 10%, and the sales share of US $1000 and above increased by 110%.

Such data is also consistent with our overall judgment on the domestic smartphone market. The mobile phone market has long been saturated after years of development, the demographic dividend disappears, and even the 5G replacement tide tends to end, making it unlikely that there will be any big increments. For mobile phone brands, the next competition is more about the stock of users do in-depth intensive farming. Therefore, the high-end market has become a strategic highland for everyone to compete for.

The same is true from the consumer's point of view. The smartphones in your hands have been changed more than once. Every time you change them, of course, you want to change to a better product and use it for a longer time. The most intuitive manifestation is the growth of the replacement cycle. This means that if mobile phone manufacturers want to stimulate consumers to change phones, the past model of purely relying on parameters and supply chain technology will not work. They must make differentiation and re-experience in order to impress consumers with high-end products.

But the paradox is that today's mobile phone market is a bit like the notebook industry, and the supply chain is very mature and transparent, and it is not easy to make particularly amazing innovations on this basis. We all know that we should impact high-end, differentiate and attach importance to user experience, but in practice, it often becomes a slogan.

Because all the lead in depth experience is not overnight.

For example, it is not difficult to make the mobile phone smooth as a whole, but it is not easy to make every slide of the mobile phone, every background switch, and every application wake-up smooth.

Many mobile phones can make the game run smoothly, but it is difficult to maintain extreme stability and smoothness in every operation, every battle, and in all unexpected situations.

There are also mobile phones that want to be smarter and easier to do, but there is almost no way to really let mobile phones understand the needs of users at every moment and actively provide services.

In short, at this stage, if you want mobile phone products to have a step ahead and advantage in user experience and differentiation, you need to get rid of the past model and go deep into the bottom layer of software and hardware to seek breakthrough.

This is what MediaTek and vivo are doing, and it is also the mission pursued by "dual-core fusion."

V2 chip and Tianji 9200 dual-core fusion, these results are amazing so this year, MediaTek and vivo in promoting V2 chip and Tianji 9200 deep integration of this matter, is how to do it?

According to the introduction of Huang Tao, vice president of vivo products, in order to make vivo self-developed chip V2 successfully adapt to Tianji 9200 platform, the two sides jointly developed in depth in the fields of imaging, games, AI, etc., and brought the performance potential of Tianji 9200 flagship chip into full play. "

Specifically, based on the fusion of Tianji 9200 and V2 chips, the two sides jointly realized five heavy functions.

1. MCQ multi-cycle queue is MCQ multi-cycle queue first. This is a technology that enhances the smoothness of mobile phones by enhancing CPU and flash data communication capabilities.

In the past, the data exchange between CPU and UFS can only be transmitted through one channel, so that no matter how strong the performance of CPU and memory chip is, queuing may also occur when retrieving data, which is reflected in the use of mobile phones, that is, some details of the scene card, which affects the experience.

MCQ technology can provide up to 8 channels, greatly improving the CPU's data concurrent processing capacity, 8 cores and 8 channels, allowing everyone to switch application software and background download wake-up faster and smoother.

With the joint efforts of vivo and MediaTek, this technology has been successfully adapted to the upcoming Tianji 9200 flagship phone of vivo, and is the first platform to support this technology.

After testing, equipped with MCQ technology, vivo Tianji 9200 flagship mobile phone AndroBench random writing speed increased by 16.7%, Ann Rabbit running score increased by nearly 5000 points, all kinds of App installation and startup time also shortened to varying degrees.

2. The second item is the adaptive image quality mode of King Glory, which is jointly developed by vivo, MediaTek and King Glory. Through platform services, game applications can adjust information frame by frame in real time, thus achieving adaptive closed loop. It provides FPS frame rescue mode, Thermal, Power load reduction mode, cooling mode and other black technologies, which can effectively increase the game frame stability time and control the temperature rise.

Actual test, after turning on the adaptive function at 26℃ environment,"King Glory" 120 + extreme configuration, running for 1 hour, the game frame rate is close to full frame, mean square deviation is only 0.92.

In today's increasingly important vision health, many mobile phone screens have introduced eye protection functions, but most of them are universal solutions, which are difficult to regulate according to actual scenes, and the reduction effect on harmful blue light is naturally not considerable. This time, vivo and MediaTek jointly developed intelligent low blue light technology on Tianji 9200, which can detect the proportion of blue light in real time, and reduce blue light in real time through innovative algorithms and hardening into IP.

After testing, under this chip-level blue light reduction technology, the proportion of high-energy visible blue light is less than 5%, the degree of color shift is reduced by 12%, and the technology has also obtained SGS intelligent low blue light certification.

4. APU framework fusion In order to make vivo better call the powerful sixth generation APU of Tianji 9200, MediaTek provides NeuronRuntime software acceleration framework, and vivo encapsulates its underlying general capabilities into the self-developed VCAP heterogeneous computing acceleration platform. In this way, from the bottom layer of the chip to the framework layer, VCAP can realize deep optimization in memory access processing, dynamic quantization, instruction pipeline and other dimensions, so that the algorithm can be coordinated among multiple processors, bringing significant energy efficiency improvement.

Based on this set of solutions, vivo optimizes several functions on APU: such as camera ultra-clear documents, live text, offline voice input method, etc. Take offline voice input method as an example, vivo launched Jovi input method Pro version, support all offline voice input, ensure that data does not go out, user privacy security does not leak. This is the first time in the industry that speech recognition algorithms have been optimized in NPU. Compared with the previous generation CPU solution, power consumption is optimized by 30% and performance is improved by 50%.

5. AI airport mode Finally, AI airport mode. I believe that everyone has forgotten to turn off the plane and did not turn on the flight mode. The mobile phone has been in a weak network environment and constantly searches the network, which not only consumes power but also affects aviation safety.

This time, vivo and MediaTek jointly developed AI-airport mode, which can accurately sense the user entering the airport and the takeoff and landing of the aircraft through the sensing AI engine, and then use the network search AI engine to intelligently optimize the network search strategy, saving an average of 30% standby power consumption. After the plane landed and closed the flight mode, it took only 1.52 seconds for the mobile phone to capture the network, realizing the network second on. This is what we said earlier, mobile phones can sense the needs of users in real time, and then actively provide services.

Of course, in addition to these five important functions, vivo and MediaTek have also made joint adjustments in many details, such as rewriting the original fair scheduling algorithm into an unfair scheduling algorithm in a multitasking scenario to achieve sufficient computing power for foreground processes, and background processes will not preempt, disturb and block foreground processes.

There is also a game experience level, through the rapid start engine and network acceleration engine to enhance game performance, the game download, launch, load, run and other aspects of the full optimization.

In terms of image adjustment, the performance of Tianji 9200 in multiple scenes such as motion capture, super anti-shake, time slow door and super moon is jointly optimized, and the improvement of energy efficiency performance is further realized.

Cooperation is not just a "three-win" game. The realization of these functions is the result of deep cooperation between vivo and MediaTek. Especially in the case of vivo and self-developed chip V2, if the two chips cannot be deeply connected and seamlessly cooperated with each other, these original technologies and functions cannot be realized.

These, on the one hand, test the terminal manufacturers 'control over the core technology of the chip, on the other hand, they also test the chip manufacturers' understanding of the ultimate user experience.

The cooperation between the two sides is very important. What is more important is the tacit understanding and closeness of cooperation.

And these, for vivo and MediaTek, have actually been verified last year. As we all know, the cooperation between vivo and MediaTek has started since last year's V1 + chip and Tianji 9000. The two sides have jointly invested hundreds of people in joint research and development, opened up the bottom layer of technology, and jointly created the vivo X80 series known as "King of Tianji 9000." The X80 series 'adjustment performance to the Tianji 9000 chip, as well as the synergistic effect of V1 + and Tianji 9000 1+1>2 each other, bring unprecedented experience upgrade to users, and consumers also express their affirmation of this cooperation between vivo and MediaTek with practical actions.

In the second quarter of this year, the market performance of vivo in the high-end range ($600 to $799) increased by 504% year-on-year, among which the X80 series was the main driver. This performance also helped vivo's overall sales in Q2 increased by 91% year-on-year, ranking first in the Android camp.

In the third quarter, vivo still ranked first with a market share of 23.0%, and the X80 series has also become a hot product for vivo in the high-end market.

At the same time, the impact of this cooperation is also two-way, X80 series excellent performance as an excellent sample, but also let the market more and more recognized MediaTek in the field of high-end mobile phone chips strength. Counterpoint said in a recent report: "The launch of the Tianji 9000 series has enabled MediaTek to achieve breakthrough success in China's high-end mobile phone market, and their share in the Android smartphone market (wholesale price above US $500, about RMB 3635 yuan) has increased significantly." This growth also helped MediaTek rank first in the global smartphone market share ranking in the first half of 2022 with 38% share (data source: IDC).

Obviously, this open and tacit cooperation between vivo and MediaTek has already had an immediate effect on the improvement of user experience. Whether from vivo, from MediaTek, or from the consumer's point of view, such cooperation is a "three-win" effect.

This year, for the dual-core fusion of V2 chip and Tianji 9200, the two sides have already started close cooperation as early as 20 months ago and achieved the above series of results. I believe that when we actually land on the vivo X series new machine, we can continue to feel more surprises in the experience.

Finally, under the background that all members of the domestic mobile phone industry impact the high-end, vivo and MediaTek choose to carry out practical and in-depth technical cooperation in the flagship field, from the bottom hardware to the software, multi-dimensional and multi-level joint adjustment, which is itself a difficult road that requires a lot of real efforts. But as a result, they achieved breakthroughs in performance, AI, imaging, gaming, communications, multimedia and other areas, bringing important differentiated experiences to the flagship terminal market.

Such a case will undoubtedly inject strong impetus into the development of high-end mobile phones in China, and also set a good model for the whole industry: only by adhering to openness and cooperation, with real investment in technology research and development and down-to-earth persistence, can we really gain something in the high-end market.

Conclusion For future planning, Chen Guanzhou, general manager of MediaTek, also made an important disclosure at this "dual-core imaging technology communication meeting":

In the future, MediaTek will continue to deepen cooperation with vivo, inject innovative and breakthrough flagship technology into the industry through multi-dimensional and multi-level joint research and development, continuously improve user experience with cutting-edge technology, and promote the development of high-end flagship mobile phone market.

This statement is believed to have reassured many friends who are looking forward to the long-term development of the high-end mobile phone market. Yes, if the journey of high-end mobile phones is compared to climbing peaks, then it must be a long and arduous climb process. Only by continuous efforts and investment can we go up step by step. Perhaps such persistence and investment are the best annotations to "innovation" and "hard work," and also the best response to the future development of the domestic mobile phone market.

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