Shulou(Shulou.com)11/24 Report--

Recently, the 2022 China Golden Rooster and hundred Flowers Film Festival and the 35th China Film Golden Rooster Awards officially opened in Xiamen, as in previous years, as an important attraction of the Golden Rooster and hundred Flowers Festival, the commendation ceremony and theme forum of the third Huawei Image Golden Rooster Mobile Film Program also attracted the attention of the industry.

On November 12, 2022, the third Huawei Image Golden Rooster Mobile Film Project commendation ceremony and theme forum were officially held. A total of 56 works were shortlisted and competed for 8 awards.

It is understood that in the third "Huawei Image Golden Rooster Mobile Movie Project" shortlist, "R Flash" won the honor of the most potential creation, "Cao Gai" won the honor of best photography, "Let's fall in Love" won the honor of best experimental film, "Mid-Autumn Festival" won the honor of best art exploration, "out of sight", "Flying back to the Old Dream Garden" and "on the way" won the honor of special attention from colleges and universities. "Little Adult", "Mom is a Sheep" and "Little Zoo" were specially recommended by the jury. "now you listen to" late Summer cicadas "and" Desert Populus euphratica "have won the honor of Huawei's mobile phone video.

With the improvement of mobile phone image ability, the value of mobile phone image has already changed from simple recording dynamic to being able to shoot feature films, and even artistic creation. Moreover, the handiness of mobile phones allows directors to achieve more innovation and possibilities in the shooting process. For example, many of the shortlisted films were filmed by Huawei mobile phones, in harsh environments such as deserts. Lighter mobile phones bring great convenience to the shooting of the whole film, making it easier to capture images that are extremely aesthetic and creative.

In the era of mobile phone movies, talent is the core, and the flagship image technology supports the emergence of mobile phone movies, which not only facilitates the shooting methods of the new generation of young directors, but also greatly stimulates the creative desire of the general public. In this era of digital information explosion, the popularity of short video platform content creation continues to rise, the public access to more and more information, the desire to talk more and more strong, creative desire will also continue to rise.

In the forum with the theme of "embracing the Golden Age of personal creation" Including Li Changzhu, vice president of Huawei Consumer BG, Hou Keming, professor of director department of Beijing Film Academy, Wang Dan, director of Industry Research Department of China Federation of Film Arts Center, Li Shaohong, president of China Film Directors Association / famous director, Wan Ma Caidan, famous novelist / director / screenwriter / producer, famous photographer / director Zhao Xiaoding, etc. Centering on the topic of "Mobile Film promotes the development and prosperity of personal creation", this paper makes a profound discussion and exchange from the aspects of "talent training, industry significance, technical means, professional perspective" and so on.

It is reported that the contribution volume of this year's event has increased to nearly 5,000 works. The core reason is that the improvement of the professional degree of mobile phone imaging provides a more convenient bearing for the offline practice of film and television majors. At the same time, mobile phone movies can also enable creators to express their desire for expression and creation at any time.

Compared with professional cameras, mobile phones open up a new perspective of shooting, which can be more simple, convenient and close to life to tell stories. For anyone, as long as you turn on the mobile phone camera, you can be the director of life. Wang Dan, director of the Industry Research Department of the China Federation of Arts and Film Center, also encouraged the creators: "you can pick up your mobile phone and start recording anytime and anywhere, and you can finish your feature-length film one day in the future." The out-of-circle spread of excellent mobile phone movies can also promote the individual aesthetic improvement of the audience, which can also bring about the improvement of group aesthetics. At the same time, personal creative content has injected fresh blood into the innovation of the film and television industry, which can promote the film market to blossom.

Li Changzhu, vice president of Huawei Consumer BG, also expressed his views during the discussion. "it is our constant mission to use the upgrading of image technology to help you take good photos and good videos one by one." Li Changzhu also mentioned the hypervariable XMAGE imaging system carried by Huawei Mate50 series at the scene, which revolves around the four major breakthroughs in optical design, mechanical structure, photoelectric conversion and image algorithm, which not only allows users to record and share beauty at any time and anywhere, but also provides a strong mobile phone image technical support for subsequent mobile phone film creation.

Huawei Image XMAGE injects boundless imagination into the development of mobile movies for directors and the public, there is a premise for mobile image creation, that is, the mobile phone used for shooting has the ability to achieve "image creation", which is why Huawei, rather than other mobile phone brands, is working with the Chinese Film Golden Rooster Awards.

In the three consecutive "Huawei Image Golden Rooster Mobile Movie Project", we have seen too many wonderful works shot by Huawei mobile phones. Huawei has provided a new creative track for the creative public. It has also injected more possibilities into the film industry as a whole.

Starting from Huawei P9, we have seen Huawei's rapid progress on the road of mobile images. From dual photography system, portrait photography, from super night scene to periscope zoom structure, Huawei Image has not only promoted the rapid development of the whole mobile phone industry, but also made Huawei Image itself-Huawei Image XMAGE, a pioneer and leader of mobile image.

The birth of Huawei Image XMAGE further condenses and summarizes all the past accumulation, practice and creation, which marks the leading and mature of Huawei Image. With the independence of Huawei image XMAGE, the possibility and imagination of "mobile movie" will be infinity and infinity.

Take Huawei Mate50 series equipped with superlight variable XMAGE image system as an example, Huawei Mate50 series master photography is equipped with the industry's first ten physically variable aperture, by adjusting the opening and closing of six aperture leaves, you can achieve F1.4-F4.0 aperture adjustment, match different aperture sizes in different scenes, and bring optical-level virtual effect with the help of submillimeter segmentation.

For example, when the Huawei Mate50 series reduces the small aperture in a strong light environment, the Huawei Mate50 series will present a clearer and sharper picture, resulting in a sense of freshness and permeability in autumn, while lowering the large aperture in some close-up shooting scenes, Huawei Mate50 series will make the virtual gradually layered, and the background virtual more breathable. The variable aperture also brings a more powerful super night scene ability, 5000 megapixel superlight variable camera with the industry's largest F1.4 super-large aperture and RYYB sensor, as well as a high input amount of fusion XD Fusion Pro, at this time presents a large part of the night scene full of colors, picture brightness, light and shadow light and shade contrast more atmosphere.

Huawei also believes that adhering to its own path should be a more correct direction, and continuous independent innovation and brand culture adsorption are the future of Huawei image. Therefore, Huawei Image Mobile Film Program has emerged a lot of excellent film works shot by mobile phone, showing us how mobile phone image technology is combined with film art, interpreting innovative technology in an artistic way, so as to inspire more people to participate in mobile phone film content creation, so that image art creation is no longer small. This is not only the uniqueness of Huawei image, but also a forward-looking strategy that is difficult for the industry to imitate and learn from.

Written in the end: Huawei Image Golden Rooster Mobile Movie Project once again shows us the height that mobile phone images can achieve, and it also makes it clear that it is an irreversible trend for smartphones to participate in professional film production. the golden age when everyone is a director has come. This process is inseparable from the technology of Huawei XMAGE Image, as well as the empowerment of activities such as Huawei Image Golden Rooster Mobile Movie Program and Huawei Mobile Movie Master Class.

With the continuous upgrading of Huawei XMAGE images and the expansion of the image power of various Huawei image activities, more and more consumers will become a part of mobile phone image creation, producing more and more high-quality mobile phone films, but also inject a steady stream of vitality into the entire film industry, and inject more inspiration and possibility for film art creation.

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