Shulou(Shulou.com)11/24 Report--

A unique high-quality game experience is the foundation of a good game.

Two nights of co-creation, four new IP derivative games.

Recently, Tencent "Arena of Valor" opened a night of co-creation, and a number of games with IP exposed new PV demonstration videos. These include "Code name: breaking Dawn", "Arena of Valor World", and strategic mobile games suspected of "Canyon Universal Chess".

Frankly speaking, it is entirely feasible to extend the existing primary IP. Of course, the final height of this IP will not be known until the derivative content is online.

At present, compared to the ecological construction of IP, what is more discussed in the circle is whether "Arena of Valor World" can become a new generation of domestic 3A / Open World mobile games.

We are all looking forward to the next generation of mobile games 2022 game industry, affected by version number, economy and other environmental factors, pacing forward.

It seems that by the end of the year, many companies are gradually starting to release their "big moves". For example, in the tuyere of game discussion in recent days, Tencent "Arena of Valor World", folded paper "thousand faces", and not long ago NetEase "Yan Yun sixteen tones" and so on.

These top game companies in the industry seem to attack the "open world" and "3A" areas overnight. All this seems to happen all of a sudden, just in reason.

In the past two years, no matter in the ebb PC market or the wave-by-wave mobile game field, the pattern and concept of the domestic game circle have changed. I have to admit that this is more or less impacted by distinctive style products such as Mihayou's "original God", game science "Black Myth: Wukong" and NetEase's "forever robbing forever".

Especially after the great success of "original God", it has greatly raised the threshold for entry into mobile games or boutique games. Interestingly, in the face of the need for higher content quality and level of production, many domestic manufacturers are not content with obsolescence but are flocking to it.

In other words, these products not only prove that high-quality cross-platform mobile games have enough commercial potential, but also continue to break players' doubts about domestic 3A, but also enhance the confidence of the industry to enter this field.

Perhaps Miha Tour, which is now valued at US $300 billion, is a treasure that many game companies and capital predators have missed. But at present, printed with the pace of success, less "detours", to create their own next-generation products, the meaning should be more real.

Since entering the era of mobile games, "Arena of Valor" has been the focus of discussion. In the domestic MOBA mobile game market, it can also be said to be a dominant company. As a mobile game that has been online for 7 years, the popularity of the product itself is inevitable. In the face of the new stage and the market environment, "Arena of Valor" has also gradually tried to open up other types of games.

As a result, on the night of co-creation in recent years, games such as dawn, departure and the world derived from Arena of Valor IP have been released one after another. Categories include fighting, MMO, open world RPG, self-walking and so on.

Among them, the one that has attracted much attention is the "Arena of Valor World" with the label of "Open World" and "3A". In the pulse, many Miha Youyou, byte beating employees expressed their own views on this product. On the whole, these comments are mixed.

But from a personal analysis, "Arena of Valor World" is worth looking forward to. According to the official information, this work revolves around the concept of "with or without each other", which can integrate many king heroes, deduce more storylines, and create a huge world view; in addition, from the product scene settings, character dynamics and other information shown in the demo video, the production level is very much in line with players' expectations for the next generation of games.

The future belongs to the preparation of high-quality games, an industry personage said that driving up users' expectations of "Arena of Valor World" is nothing more than "four powers". Timi's production strength, the appeal of "Arena of Valor" IP, Tencent's technical skills and sufficient funds and mature project management capabilities.

For the latter three abilities, there is no need for more ink. In essence, it depends on the ability of product research and development.

If we take the establishment of Jade Studios as the starting point, Timi Studio Group has gone through 14 years. In addition to "Arena of Valor", the team has also launched "Assault Fire", "Crossing the Line of Fire: gunfight King", "Aixiaochu" and other well-known games.

Up to now, Timi Studio Group has many studios, such as J1, J2, J3 (Y1, Y2, Y3), J5, L1, L2, T1, T2, F1, Z1, N1, G1 and so on. The project under study covers 3A racing, MMO, FPS, RPG, as well as multiple categories such as open world, meta-universe and so on.

According to current understanding, "Arena of Valor World" is developed by Timi L2 Studio, and the team is led by "Arena of Valor" producer Li Jie. In November 2021, Zhihu netizen @ weak worm sent a screenshot of chatting with members of the L2 team, with an accompanying article saying that there were about 400 to 500 members of the "Arena of Valor World" team at that time. It can be said that Timi has spent a lot of money on this open world RPG product.

The author believes that if "Arena of Valor World" after the launch of the quality, content and demonstration video is not too different, and even surprise places, there should be a high room for imagination.

It is worth mentioning that in addition to being obsessed with the open world RPG, L2 Studio also posted a recruitment for a FPS project in November 2021. Judging from the poster information at that time, many netizens speculated that this would be a new "Arena of Valor" IP shooting game based on the illusory 4 engine. In addition, the new project recruitment locations also include Seattle, Los Angeles, Montreal three overseas cities.

Of course, if you look at the whole Timi Studio group, these are only part of the future game of Timi layout.

In the past two years, Tencent's layout in the global game market has become more frequent, and Timi Studio has been recruiting top talent. Especially in the open world, 3A FPS games, Timi raised the bet in 2022.

According to nuclear competition statistics, as of November 11, Timi Montreal work, Timi Team Kaiju Studio and so on have introduced nearly 10 big names from Ubisoft, Epic, EA, Microsoft and other major companies. The latter invited Scott Warner, the former chief designer of Halo 4, Sinjin Bain, the former head of EA's Los Angeles studio, and Nicolas Bouvier, the former art director of Halo: infinite, to join.

Scott Warner once revealed in an interview with the media that Team Kaiju's goal is to create a unique experience that is different from other FPS games.

Looking at the layout of well-known domestic manufacturers in recent years, in fact, in addition to Tencent, including Miha you, NetEase, Yumi Mutual Entertainment and so on, are also expanding new products around the Open World / 3A FPS.

For example, Mihayou set up a Canadian studio in 2021 to create a 3A open world shooting adventure game "Project X"; in August this year, SnowyLake, a technical art engineer of a two-dimensional company, revealed that the pre-research beautiful girl open world shooting game project "PJSH" led by Cai Haoyu himself was hit back and redone; NetEase 3A FPS mobile game "Eternal Border" also opened a trial in April.

This more or less shows that many manufacturers think alike in their judgment of future game categories. Of course, as for which so-called 3A FPS mobile games can stand out in the future, it remains to be verified by players and the market after the product is launched.

But what is certain is that the future of the game industry will belong to high-quality games. As Timi Studio game designer Taiyi (pseudonym) said: "to provide users with a unique, different from other games of high-quality experience, this is the foundation of a good game."

When do you think the dream of Guochao 3A mobile games will come true? What is a high-quality game, 3A?

With the current interpretation of 3A games, the concept itself is to define the cost dimension-A lot of time (a lot of time), A lot of money (a lot of money), A lot of resources (a lot of resources).

In the user perception layer, it is more praise for non-ordinary volume and quality products such as "Wolf: shadow passing second degree", "GTA 5", "Wizard 3" and "Wild Dart". Just as 2022 TGA has not yet been announced, players and industry media are discussing who will win the Game of the year in "Elden's Ring" and "God of War 5: Twilight."

It seems that such a product is the 3A game that players are familiar with. From the point of view of the situation, Chinese manufacturers rely more on overseas studios on how to create their own 3A games.

"the talent market in North American gaming circles is experiencing a bloodbath."go to Montreal and harvest an era." Looking back over the past two years, overseas game studios of head manufacturers have sprung up one after another. What can be seen is that the essence of the so-called beach grab is to rob people.

As Yu Sun, director of NetEase's Montreal Studio, said: "Montreal is a well-known mainstream Western PC game center, and we hope that the engineers here will work with our R & D team in China to develop games that can be distributed globally and have a wide audience."

In other words, overseas studios can connect with the international talent market, perceive the global first-tier market, and have a very high talent density, which is expected to make up for the shortcomings caused by the "year-round public opinion" often mentioned in the domestic game circle. That is, we missed the mainframe in the past, and we will seize 3A in the future.

However, the author believes that if we simply rely on the most primitive brute force-stacking financial resources and manpower to touch the 3A game at the top of the pyramid, it seems to run counter to the 3A spirit of "sharpening a sword for ten years". I admit that there are "New year products" like the "Assassin Creed" and "call of Duty" series. But before that, down-to-earth research and development should be the key.

We look forward to the emergence of domestic 3A, at the same time, we would like to witness the absence of past hosts, 3A era, can still create "Arena of Valor", "original God", "Onmyoji" such as mobile game benchmark Chinese game manufacturers, can walk in the forefront of leading the new generation of games.

The good thing now is that we have caught a glimpse of the dawn. For example, the successful landing of Chinese and foreign cooperative mobile games such as "Apex Mobile Game" and "Diablo: immortality", as well as the news that Tencent cooperated with Capcom to develop "Monster Hunter" mobile game, and NetEase and Bungie to develop "Destiny" IP mobile game one after another.

Of course, we look forward to "Arena of Valor World" and "Yan Yun Sixteen Sound" to lead the trend of national style 3A games around the world.

This article comes from the official account of Wechat: ID:Coreesports, author: Gui Zhiwei

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