Shulou(Shulou.com)11/24 Report--

CTOnews.com November 14 news, double 11 promotion activities have come to an end, Taobao Tmall for the first time did not release specific GMV (total merchandise trading) figures. Tmall said that this year's double 11 is stable and improving, and the transaction scale is the same as that of last year (540.3 billion yuan).

In terms of live broadcast performance, during the Singles' Day holiday, Tmall produced 62 live broadcasts on Taobao with a turnover of more than 100 million yuan and 632 rooms with a turnover of more than 10 million yuan. The turnover of new anchors increased by 345% compared with the same period last year. Luo Yonghao and Yuangwang Dream Station both promoted the live studio with a turnover of more than 100 million yuan.

CTOnews.com learned that data show that Taobao has added more than 500000 new anchors in the past year. In the first two months of Tmall's Singles Day holiday, more than 100 live broadcasters were stationed on Taobao. Among all the new anchors, Luo Yonghao ranked No. 1 in turnover and looked forward to Dream standing in the top three. Luo Yonghao Taobao studio has gained more than 10.18 million fans in just 20 days, setting a new record.

In addition, the top 3 stores are Xiaomi official flagship store, Estée Lauder flagship store and Haier official flagship store.

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