Shulou(Shulou.com)11/24 Report--

The mobile game Diablo: immortality was first unveiled at the 2018 Blizzard Carnival.

This year's Blizzard Carnival was the loudest year for boos. Some people commented that it was a year later that Blizzard began to change from prosperity to decline, and the belief that "Blizzard products must be high-quality products" no longer exists.

As the designer Wyatt Cheng asked sincerely, "Don't you have a cell phone?" Activision Blizzard shares fell by more than 6%, and about $3 billion evaporated.

Four years later, Diablo: immortality, a controversial mobile game, has been online for nearly half a year. The controversy around it has not dissipated, game companies see high profits, players see low word-of-mouth. There is even a team that has maintained the database for the Diablo series for years, thinking that Blizzard made a wrong decision and chose to delete the database that spent a lot of resources to fight.

Should Blizzard be mobile? Blizzard chose to play mobile games at a delicate time, when he got home with bad luck.

Determined to change the MOBA competitive game "Storm Hero", from "Storm to Fire" to "Storm to cool" no matter how to link up with other Blizzard games.

Due to the development of professional e-sports, StarCraft is directly reduced to a stand-alone game, lying side by side with Storm Hero.

"Warcraft 3 remaking plate", which appeared on the stage at the same time, was angrily trampled by fans because of the insincere frying of the old rice and almost no change.

The only thing they can be proud of is the "watch vanguard". Inherited the "Titan" heritage of the "watch vanguard", can be called a phenomenal online game at that time, but only "at that time".

This is the last glow of Blizzard. After that, the news of the veteran's resignation continued, new lawsuits came and Blizzard got confused. Mobile games are the only hope for Blizzard to start all over again.

At this time, there are two things that give Blizzard a lot of confidence.

One is the great success of "original God", which demonstrates the possibility of playing games on mainframe, PC and mobile games. Entering mobile games does not mean giving up the advantages of Blizzard in PC games. It also proves that as long as mobile games are done well, revenue will not be a problem.

Another thing is the commercial success of Blizzard and Tencent's call of Duty Mobile Games in 2020. Less than four months after its launch, it received 500m downloads and more than $1 billion in revenue. Blizzard's performance in the third quarter of that year depended on this game.

Blizzard's understanding of this matter is that mobile games still have to rely on Chinese game manufacturers to pay attention to a "made in china". "call of Duty Mobile Games" was developed by Timi Studio and released by Tencent Games. In addition to the skin of "call of Duty", it is the authentic flavor of Chinese mobile games.

Including Diablo: immortality was also jointly developed with NetEase.

There is no irony here. What is different from what most players understand is that in the field of mobile games, Chinese manufacturers are indeed the only ones. Blizzard is also trying to develop mobile games independently, and in May this year, Blizzard launched its first Warcraft IP mobile game, "Warcraft Arc Battle".

This mobile game, which is only a promotional video in 2022, is played in the core of "Royal War", which is a 2016 game.

Was commented by a large number of players: "this degree of peeling, Tencent can do three a month."

Therefore, for Blizzard, which has insufficient savings in the field of mobile games and is in urgent need of profits and stability. "Sino-American harmony" is the only solution, "mid-stream for the body, westward travel for the skin" is the only correct consensus.

Blizzard has become the IP provider of mobile games, and Diablo: immortality has been launched.

Krypton gold, shocking foreigners, it has been measured by oil pipe bloggers throughout the year that if you want to rely on Krypton gold, it will cost $110000 to upgrade your combat power to the full level in the game Diablo: immortality.

With this level of Krypton gold mechanism, Diablo: immortality has become one of the fastest mobile games to absorb money, with global revenue exceeding $100 million in just eight weeks. Ranked 13th in global revenue.

But the revenue was based on the deep dissatisfaction of foreign players, and the score of Diablo: immortal dropped to 0.2 Metacritic 10, the lowest score in the site's history.

The discontent goes deep into the fan base of the Diablo series. The maxroll team, the most professional Diablo data website abroad, announced that it had closed the section of Diablo: immortality and removed all kinds of data collection and career strategy sharing they had done over the past year and a half.

Maxroll believes that the kryptonite system of Diablo: immortality can induce addiction. Without krypton gold, when the zero krypton players in Diablo: immortality reach a certain threshold, it will be difficult to improve their combat strength.

They wrote more than a dozen pages of experience reports to the Blizzard community during the internal testing period, but received no feedback.

Finally, they mentioned that unless Blizzard has restrictions on the krypton system so that zero krypton players can have fun in the game, they will no longer consider reopening the Diablo immortal zone.

Under this mechanism, in fact, it is not only zero krypton players who are unhappy. Krypton players also become uncomfortable.

Jtisallbusiness, a North American player and game anchor, spent nearly $100000 to strengthen his character in Diablo: immortality, but after easily winning 300-450 victories, he was no longer a match. In one match, he matched for 72 hours and was still unable to enter the battlefield.

Jtisallbusiness is the only player in the world to encounter this problem. He could not understand why Krypton lost the fun of the game instead. Not only can't match, but krypton gold can become stronger, making the game boring.

Blizzard's response is that if you know, there will be no more information. It can also be seen here that Blizzard is immature for the operation of krypton gold games. In China, small factories can directly arrange an one-to-one trust, and large factories will also have VIP account managers to add friends.

To get to the point, the reason for this gap is that Blizzard has greatly reduced the value of "liver" and "strategy" in mobile games.

The set that can greatly increase skill damage in the original Diablo series has only increased by more than ten percent in mobile games, even if it is out of the liver. The effect of the suit becomes unimportant, the important thing is that it is full of legendary gems.

The value of "build", the essence of the Diablo strategy, has also been greatly reduced. Attribute points are automatically added, the choice of skill tree is limited, lack of genre change, more or fall into the numerical competition. There is no skill matching, and you can handle 95% of the scenarios by randomly choosing four skills.

In this case, zero krypton players even if the liver, but the monthly acquisition of legendary gems (the key props to improve the value) is limited, the effort is not proportional to the harvest, and the experience is poor.

Heavy krypton players can become stronger as long as they have money, lose the value of skills and equipment, have no pleasure in thinking and operation, and can't get a positive sense of achievement from the game.

For a game, it's not scary that krypton gold can get stronger, even if it's a fair competitive game. The most difficult to accept is that krypton gold is directly equal to the game Noumenon, in the game can give up thinking, directly compare the spelling value.

At present, the commercial success of Diablo: immortality is still perfect. The latest data from Sensor Tower Store Intelligence platform shows that Diablo: immortality ranks fourth in China's mobile game revenue.

But there is also a saying that the real target users of Dark Mobile Games are not dark players, but legendary players.

"if it's a man, come and cut me!"

This article comes from the official account of Wechat: leek Huang A rich (ID:jiuhuangArich), author: a rich

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