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2025-02-28 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >
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Shulou(Shulou.com)11/24 Report--
Convenience is the most publicized function of the air fryer.
If you write small household appliances into an online novel, the air fryer is absolutely suitable for divorce.
Just last year, the air fryer also topped the list of Xianyu's top ten useless. as a result, this year he was so angry and horrible that he became the representative of Zhenxiang. Every time I see the air fryer under the cooking, someone cries: am I the only one in the world without an air fryer?
After using it myself for more than half a year, I also bought one for my parents. In my opinion, the change of air fryer from "useless" to "really fragrant" is actually a change of kitchen culture.
In this issue, I will talk about the development story of small kitchen appliances.
01 in the field of small kitchen appliances, the first generation left behind must be rice cookers.
Because rice cookers are so common that many people think that rice cookers are antique products. But in fact, the history of rice cookers is not long.
In the 1950s, Japanese National people's Congress Sashio and his wife Qianyumi worked together in Toshiba, but the food in the canteen was so poor that the couple who had owned a restaurant planned to cook for themselves.
Other employees are also happy to see it, and have to pay them to cook everyone's meals together.
It's just that the original assembly line work is very tiring, no matter once or twice, in the long run, Qianyumi, who is responsible for watching the fire and cooking, will not be able to hold up. Osamo, who couldn't bear the burden of his wife and liked to delve into it, decided to make a pot that could cook automatically.
After all, he works at Toshiba and has an innate advantage. After repeated experiments and the help of experts, Osamo finally succeeded before Christmas in 1956 and transferred the patent for the invention to Toshiba.
Toshiba then trial-produced 700 rice cookers and adopted a door-to-door sales strategy, selling them all within a week.
In the following month, 200000 additional rice cookers were sold one after another. After several years of market cultivation, and other household appliance manufacturers such as Panasonic at that time also joined in the production of rice cookers, jointly promoting the development of the industry, rice cookers have gradually become essential household appliances in the kitchens of the Japanese people, and at the same time they have also been exported to other regions.
For example, in Hong Kong in the 1960s, rice cookers were a hot item for many wealthy families. In the movie in the mood for Love, Maggie Cheung's husband, who often needs to go to Japan on business, once bought Tony Leung an electric cooker (by the way, he gave him a green hat).
In the same period, although Guangzhou Qingfu Group produced the earliest "triangle brand" rice cookers in the mainland, the technology has not yet been fully mature and has not been popularized and applied.
At that time, people were generally used to cooking on the stove or steaming rice in an iron pot. Southwestern regions such as Yunguichuan used a kind of cooking utensils called Zengzi. Later, some people used pressure cookers to cook.
Until the 1990s, rice cookers made in Guangdong, such as upgraded and optimized triangle cards and half-ball cards, began to become popular from the coast to the interior, becoming small household appliances that many families must add after the "three big pieces." I remember when I was a child, our family had an old-fashioned rice cooker with a triangle brand, which had been used for many years.
At that time, rice cookers were basically mechanical, often with only the two simplest functions of cooking and heat preservation.
But even so, for people who have to cook for years, rice cookers have already won without having to focus on the heat.
Of course, the popularity of rice cookers is inseparable from domestic brands like Midea. In the middle and late 1990s, Midea tried to launch intelligent rice cookers on the one hand, and on the other hand, it became an industry leader by entrusting a large number of small enterprises around to produce OEM. To Supor, Jiuyang and other domestic brands have also entered the market, the more fierce competition in the rice cooker market, the higher its popularity.
Over the years, from the way of heating to the material of the inner tank, the performance of rice cookers has been continuously improved, and some sky-high-priced rice cookers have been born, and it is said that the cooked rice is more delicious. But I personally didn't have a chance to try, so I couldn't tell whether it was true or not.
But no matter how advanced the function of the rice cooker is and how many patterns it is, for everyone, as long as the rice cooker can meet one function, there is enough reason to exist, that is to cook the rice.
02 after the rice cooker, the same revolutionary kitchen appliances can be said to be microwave ovens.
When the first household microwave ovens, called Amana Radarange Rmuri 1, were launched in 1968, the slogan of Amana, an American electrical appliance manufacturer, was "the greatest culinary invention after fire."
It is conceivable that microwave ovens brought subversive cognition to people at that time.
The birth of the world's first microwave oven is somewhat accidental, and many of you must have heard this story.
In 1945, Percy Spencer, an electrical engineer affiliated with Raytheon, was doing a radar experiment when he noticed that the chocolate in his pocket had melted. He immediately thought that this was caused by a large number of microwaves with heat produced by the magnetron.
So he wanted to apply this principle to heating food. After repeated research and experiments, the first microwave oven, called Radarange, which means "radar oven", was produced in 1946.
At that time, however, it was about the size of a refrigerator. however, at that time, the microwave oven, which was shaped like a floor-to-ceiling refrigerator and weighed 340 kilograms, was so bulky that it was more used in industrial use. After the 1970s, after continuous improvement, although the microwave oven can be used for home use, but because the price is too high, the popularization rate is also limited.
In the United States at that time, a microwave oven often sold for $300 to $500, which was about the same as the color TV set of the same period. Until Japan and South Korea joined the ranks of microwave oven production, lower prices let microwave ovens quickly enter the homes of ordinary people.
In China, the real popularity of microwave ovens will be around the new century. Although in the 1990s, microwave ovens have entered the domestic market, but they are basically foreign brands, and the general price is about two or three thousand yuan, which is too extravagant for people at that time. Most families, even if they have extra money, buy rice cookers that are cheaper and more needed.
Thanks to Galanz, a factory that started with down jackets, it has driven the development of the domestic microwave oven market. In 1992, under the leadership of founder Liang Qingde, Galanz shifted from down jacket to home appliances, initially responsible for manufacturing overseas brand microwave ovens, and then introduced Toshiba technology to start its own production.
In comparison, the price of domestic microwave ovens is lower. After 1999, Midea also entered the microwave oven market, and the two brands fought a vigorous price war.
In this regard, consumers are naturally the ones who like to hear and see. From a few thousand yuan to a few hundred yuan later, the microwave oven has become a small household appliance that ordinary working families can afford.
In this process, although the upgraded version of the light wave stove is hot for some time, and the function of the microwave oven has changed from heating to even slightly baking and frying, it seems to be more and more omnipotent, but people still seem to be more accustomed to using it to heat food.
After all, if you want to heat food in the past, you need to go back to the pot and stir-fry, which is time-consuming and laborious, but as long as you put in the cold rice and cold dishes in the microwave oven, set the time and bite it, it will be solved.
Perhaps because of this, although the microwave oven has not been a "network celebrity" for many years, it has always been silently needed by people.
However, in the past two years, microwave ovens seem to have more flow, and a big reason is that with the development of the domestic prefabricated food market, there are more ready-to-eat dishes that are suitable to be thrown into the microwave oven. this is also one of the reasons why air fryers can counterattack.
03 the air fryer is obviously more junior than the former two, and it seems too early to talk about its long-term usefulness.
But I think, air fryer and rice cooker, microwave oven these two representative kitchen appliances, have similar characteristics, that is very convenient. They all solve a certain pain point in the most simple and direct way, and extremely meet the needs of people.
In fact, over the past decade or so, the air fryer has been somewhat ill-fated. For example, until now, many people will think that the air fryer is not useful, and from time to time, all kinds of experts will jump out and advise people not to use the air fryer, which makes the air fryer embarrassing for a time.
The fact that the air fryer is not favored at first has something to do with the unclear positioning of its own propaganda.
Early air fryers were mainly for commercial use. As early as the 1990s, QNC Company of the United States launched a grease-free commercial air fryer Quik n 'Crispy Greaseless Fryer.
In 2005, Turbochef Technologies, an American food technical service company, applied for a patent for air fryers to allow some large hotels and restaurant chains to produce fast food more quickly and in large quantities.
All in all, the air fryers at that time did not circulate in the general market. Although many people want to develop air fryers for household use, the results are not very satisfactory.
In 2009, Dutch inventor Fred van der Vijay partnered with Philips to optimize the working mode of air fryers and finally unveiled a new household air fryer Air fryer at the International Consumer Electronics Show in 2010.
In fact, its working principle is not complicated, simply speaking, it uses hot air instead of hot oil to achieve the effect of fried food, because the rapid circulation of heat flow in a confined space can also take away the moisture on the surface of the food. thus showing a similar effect of frying.
I thought about it. Theoretically, as long as your lung capacity is big enough, you can bake it and blow it with your mouth at the same time.
If a new product wants to open the market quickly, it must be supported by gimmicks. At that time, Philips played the technology card and the health card. In short, oil-free cooking, to ensure the taste of food, but also less fat intake.
However, this concept was not successful at first in China. In fact, the reason is very simple, if you have to say healthy, I eat at home is much healthier than takeout, but also need air fryers to give me health?
What's more, I choose fried, the pursuit is delicious. Although the air fryer can simulate the effect similar to that of deep frying, anyone who has used it knows that it is much less happy than the real frying.
At the beginning, the promotion of the air fryer was mainly to pull the tone too high, and many people were happy to buy it back, thinking that it could completely replace the deep-frying, but they found that it could not be completely restored, just like the feeling that Diet Coke was not the original taste no matter how. In addition, Philips often sells for more than 1,000 yuan, which simply satisfies all the elements of IQ tax in the eyes of the public.
Let me sum up this element is:
A cool name + a high-end-sounding technology + a positive concept (such as health, environmental protection) + a high price, combined into egg-free products.
Because of this, the sales of air fryers were not high and the market enthusiasm was not high at that time.
This is also reflected in the fact that several major domestic household appliance brands have not ended up very actively. Jiuyang will not officially launch the air fryer until around 2015, while Midea will not set up an air fryer research and development team until 2019, and Supor will not lay out the relevant business until 2020.
In the field of air fryers, at the beginning, small domestic brands specializing in contract manufacturing took the lead. Big domestic brands such as "Su Mei Nine" belong to the latecomers.
On the other side, how does the air frying pan blow? Rely on the live broadcast with goods, is recommended by the talent, is recommended by all kinds of short video platform big data, which has user spontaneous behavior, but certainly behind the brand's capital promotion.
With the help of this set of marketing, the air fryer has brought more momentum and traffic, and has been molded into an online celebrity product.
Originally, the IQ tax element is already very complete, but now with the addition of Internet celebrity elements, buff is not full, it is superimposed.
04 how does the air fryer turn red?
The epidemic must be a factor. Office workers who are trapped at home and cannot order takeout have no choice but to cook for themselves. When they find that they only need to throw food into the air fryer to harvest a portion of food, they are surprised to realize that the air fryer is really good for TM.
Therefore, in fact, convenience is the function that it should publicize most.
Indeed, there must be a difference between the taste of the food made by the air fryer and the real fried food. Like my favorite fried chicken, the air frying pan can never replicate the cooking effect of being fried at a high temperature.
But deep frying costs fuel! It's hard to clean up after deep frying. And according to my observation, many people who can't cook have a fear of the oil pan, especially afraid of splashing oil.
Unlike me, I am brave.
When our needs are magnified by the limit, the appearance of air fryers is just right.
In addition, almost at the same time as the explosion of the air fryer, there is also the domestic prefabricated vegetable market.
According to data from Ai Media Consulting, the size of the domestic prefabricated vegetable market is about 244.5 billion yuan in 2019 and is expected to reach 516.5 billion in 2023. In Shanghai, where the epidemic broke out, for example, sales of prepared vegetables rose 250% year-on-year in April.
For many people, those semi-finished prefabricated dishes have solved their urgent needs. Things like French fries, crispy meat, chicken rice and so on are really delicious when used with air fryers.
So the initial problem of air fryers is the mismatch of demand, what high-tech, health are virtual, the most important thing is convenience. Occasionally want to eat French fries, do not order takeout, at home to end, this is the more common use of the scene.
However, I also have a set of usage, if you do not pursue authentic practices, you can refer to the following:
I will pretreat the ingredients with an air fryer. For example, such as braised chops, braised meat and so on, I choose not to blanch the water, but to heat it in an air fryer. In this way, the meat is more crisp after being cooked, which is more in line with my taste.
In fact, whether it is the counterattack of air fryers, or rice cookers and microwave ovens that have almost become household necessities, it is not difficult to find that the kitchen appliances that can finally be accepted by everyone have the purest quality.
They do not need to be decathlon, nor do they need to be different. They only need to be able to solve some kind of problem that people need to solve the most. They only need to play its most extreme function, and it is already unique.
For example, two years ago, rice cookers blew a "hypoglycemic wind". Although it seems to be in line with the general trend of abstinence from sugar, it is not so important to reduce sugar. What kind of white rice do I eat if I want to reduce sugar? As long as the rice cooker does a good job of cooking, it is irreplaceable.
Sometimes we always pursue perfection. I want it all, and I can't help exaggerating when we publicize it.
However, most things in the world follow the impossible triangle, or can only make a balance between the two.
Healthy food is not delicious, useful words are not good to listen to. In the end, I found that it is enough to find my own position as long as I do one thing well.
Reference:
1. "how was the electric rice cooker invented", tadpole staff spectrum
2. "the appearance of the microwave oven has not changed for 50 years, but the food industry and eating habits have changed because of it." curiosity Daily
3. What kind of commercial bureau is the "air fryer" made quickly? "A YIFAN
4. "when young people get fat, no air fryer is innocent", New Weekly
This article comes from the official account of Wechat: IC Lab (ID:InsightPlusClub)
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