Shulou(Shulou.com)11/24 Report--

On November 12, the 35th China Golden Rooster and hundred Flowers Film Festival and the third Huawei Image Golden Rooster Mobile Film Project commendation ceremony and theme forum were successfully held in Xiamen.

Once upon a time, film creation was a distant dream for ordinary people, but now the upgrading of mobile phone image technology has broken the boundary, and the consciousness of mass image creation is awakening. More and more young directors have injected valuable new forces into the film industry with breakthrough innovative forms and works stories. At today's "Huawei Image Golden Rooster Mobile Movie Project" commendation ceremony, a number of award-winning honorary works representing mobile film creation were officially announced, and a new batch of "mobile movie" honors recorded in the history of Chinese films were born.

Up to now, it has been 35 years since the Chinese Film Golden Rooster Award was finally announced. As an independent unit of the event, Huawei Image Golden Rooster Mobile Film Program has also been held for the third time, which aims to encourage more professional filmmakers and ordinary users to use mobile phones for image creation and push mobile films to a new artistic heights.

Compared with last year, the third Huawei Image Golden Rooster Mobile Film Project has increased the number of participants and finalists, and the quality of works has also improved by leaps and bounds. The event received nearly 5,000 works from creators around the world, of which 56 were shortlisted for eight awards. After professional evaluation by a number of industry insiders, the final eight honors fell into 14 works.

"R Flash" won the most potential creation Award; "Cao Gai" won the Best Photography Award; "Let's fall in Love" won the Best Experimental Film Award; "Mid-Autumn Festival" won the Best Art Exploration Award; "out of sight", "Flying back to the Old Dream Garden" and "on the way" won the University Special attention Honor Award; "Shifu" won the Best Lens recording Award. The three works "Mom is a Sheep", "Little Adult" and "Little Zoo" were specially recommended by the jury, while "now you listen", "late Summer cicadas" and "Desert Populus euphratica" won the honor of Huawei's mobile phone video.

It is worth mentioning that all the entries are filmed through mobile phones, and among the contestants, in addition to professional directors, there are also groups such as cross-border UP masters and college students who use mobile phone lenses to record the world in their eyes, express their thoughts on life, and inject fresh vitality into the film industry with a variety of content, themes and perspectives.

The rise of mobile images ushered in the golden age of personal creation as a new form of film content that has become more and more popular in recent years. The promotion and development of mobile films has provided more windows, opportunities and platforms for personal creation. On the one hand, the convenient shooting equipment gives more film lovers, and even the general public the opportunity to open the door to film creation through mobile phones; on the other hand, the inclusiveness of mobile films for creative equipment and content, it also further stimulates the creative desire of the public, so that more and more film lovers are involved in the wave of film content creation.

Li Changzhu, vice president of Huawei terminal BG, combined with the characteristics of this year's shortlisted works, said that mobile phones provide creators with a means of full expression and free creation. "We can see that the clues of many works this year come from usual records and feelings in life, which are presented and enriched with the help of mobile phone tools and professional techniques," he said. many of the unique features of mobile phones are also reflected in the final presentation of the works. many actors, who may be the creators' relatives, behave especially naturally in front of the mobile phone camera. "

Li Shaohong, chairman of the jury of Huawei Image Golden Rooster Mobile Movie Project and a famous director, also mentioned that "in our whole life of making films, we are actually constantly learning and adapting with the technological revolution and the progress of the times, and keep pace with the times." in order to make your artistic creation life longer. " Li Shaohong believes that mobile movies are not only creators using mobile phones to record their lives, this form already has a real creative concept, professional directors can also be inspired in this field.

Huawei Mobile Image strength helps "Mass creation" Mobile Film to move towards a higher quality since the launch of the "Golden Rooster Mobile Movie Project", more and more high-quality mobile film works have been born under this platform. this plan has also become the key for many young people to open the door to films, opening the wave of "mobile movies" created by everyone. Over the past three years, Huawei has received tens of thousands of entries, and the image strength of Huawei's mobile phones has also been demonstrated in previous works.

As a leader in the field of mobile imaging, Huawei is always committed to bringing more extreme and professional imaging technology to consumers. Li Changzhu, vice president of Huawei terminal BG, said that in July this year, Huawei image brand XMAGE was launched, based on years of accumulation, creation and exploration in the mobile image field, Huawei further opened a new chapter of image brand.

At the same time, the Mate50 series released by Huawei in September this year has made further breakthroughs in software and hardware innovation, and its image strength has once again subverted the imagination of the industry. Optical design, mechanical structure, photoelectric conversion and image algorithm constitute the whole process of generating a photo on Huawei's mobile phone. Huawei Mate50 series is equipped with hypervariable XMAGE imaging system, which is fully upgraded in four major links. In addition, this phone also creates ten adjustable physical apertures, which can adjust the range of depth of field and virtual degree at will, bringing the shooting experience of master night scenes and professional portraits. Huawei Mate50 Porsche design is equipped with the industry's first ultra-macro telephoto camera, which not only allows users to record and share beauty at any time and anywhere, but also provides a strong mobile phone image technical support for subsequent mobile film creation.

The rapid development of mobile phone image technology plays a very important role in the expression of today's content. Director Li Shaohong mentioned in the forum that technological innovation and upgrading have turned many ideas that were difficult to achieve in the past into reality. Zhao Xiaoding, a famous photographer and director, also said that as a fan of Huawei's mobile phone, he deeply felt that the mobile phone simplified the process of film recording and creation, bringing about a subversive revolution in film creation. the portability of mobile phones is an important advantage that mobile phone movies will play in the future, and the improvement of the quality of mobile phone images will make the movie dreams of ordinary people accessible.

Comprehensively promote the development of mobile film to promote the construction of a new ecology of the film industry now mobile image technology continues to break through and upgrade, mobile phone image ecosystem continues to improve, so that more people can have the opportunity to become creators of the new era. In the case of mobile films, what Huawei does is not simple product innovation and technological innovation, but to establish an ecological platform to promote the healthy development of mobile films, promote ecological innovation, and lay a solid foundation for the development of the film industry. bring about more diversified innovations and changes.

In terms of products and technology, on the one hand, Huawei continues to improve its mobile image capabilities, on the other hand, it creates an ecological platform for mobile images through Hongmeng system, providing one-stop services for creators from creativity, shooting and editing, forming a unique ecological closed loop for Huawei mobile phone images.

In order to help more creators, Huawei not only provides opportunities for film lovers to create and display their works through the Huawei Image Golden Rooster Mobile Film Program, but also holds activities such as the Huawei New Image Mobile Film Master Class to build bridges of communication and learning for film lovers and professionals, and encourage young people to explore more possibilities for mobile film creation.

With the development of modern science and technology, the equipment of film shooting is getting smaller and smaller, which brings an unprecedented "new image" era. Mobile phone film is the representative product of this era. With its continuous investment in image technology in recent years, Huawei has lowered the threshold for shooting, so that people can actively participate in the creation of film content and express the unique content as much as possible. With the end of the third Huawei Image Golden Rooster Mobile Film Project, the fourth event has been officially launched. It is hoped that more creators will actively participate in lighting the screen with mobile phones and realizing their dreams with works!

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