Shulou(Shulou.com)11/24 Report--

The Singles' Day Promotion has just ended, and Nreal immediately announced the first Singles' Day Promotion report in the Chinese market:

JD.com platform AR category item sales & sales double first!

JD.com platform AR category Nreal brand sales & sales double first!

In addition to the domestic market, overseas sales of Nreal Air are also strong. Data show that during the Singles Day holiday, Amazon of the United States, Amazon of Japan, and Nreal Air also continued to dominate the smart glasses category sales list TOP1.

Moreover, according to Analysys, Nreal has won 34.5% of the market share of Q3 domestic consumer AR glasses in 2022, ranking first.

Nreal products just went on sale at the end of August, and the sales of Nreal X and Nreal Air consumer AR glasses exceeded 12 million on the first day, breaking the daily sales and sales records of Tmall's platform XR category. It is only a month's sales period from Singles Day holiday. With these two products, Nreal has won 34.5% of the market share, and its strength is quite strong.

Sales volume and market share fully prove the product power of Nreal. Take Nreal Air as an example, as a newly created AR glasses by Nreal, Nreal Air AR glasses weigh only 79g, but have a spatial retinal display. It is equipped with a 201inch sharp color ceiling, which can adjust the screen size, distance and position at will. At present, Nreal Air AR glasses have been fully adapted to PS, Xbox, Switch, PC, Steam Deck, Windows handset, tablet, mobile phone and other mainstream gaming devices. For players, Nreal Air is a game artifact that can not be found, which is one of the reasons why Nreal can win the "double first" during the Singles' Day holiday.

According to YOLE's forecast, global AR equipment shipments will increase from 1.03 million in 2021 to 41.23 million in 2026, and the consumer AR glasses industry is on the eve of a rapid outbreak. In addition, according to data from Strategy Analytics, Nreal accounted for 75% of the global consumer AR glasses industry in 2021, and Nreal's market share rose to 81% in the first half of 2022. Obviously, on this AR track, Nreal is not only fast, but also in the forefront of the industry.

Although the Singles' Day promotion is the "test knife" of Nreal, it also fully demonstrates the vitality of Nreal. Next, what surprises will Nreal bring to the entire AR industry? We'll see.

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