Shulou(Shulou.com)11/24 Report--

This article comes from the official account of Wechat: Earth knowledge Bureau (ID:diqiuzhishiju), author: eat not fat sea, proofread: gu Hanying / editor: salty belt fish

Speaking of hot pot, whether you come from the cold and dry north or the warm and humid south, you will not refuse this hot diet.

In recent years, with the continuous development of hot pot in the catering industry, eating hot pot has gradually become a popular trend among young people, and as a common instant-boiled dish in hot pot, once popular luncheon meat has re-entered the public table.

Hot pot, a diet in which everything can be rinsed.

It is always the largest common divisor on the Chinese dinner table.

Born in distress, in fact, luncheon meat has a long history. It became popular among the middle and working classes in the United States 90 years ago. During the Great Depression, the sharp increase in unemployment and the stock market bubble put a large number of Americans into bankruptcy, unable to maintain basic food and clothing, and had to rely on government relief to scrape by.

In this context, the American meat giant Hormel took the lead in launching a low-cost meat processed food-canned spicy ham (HSH).

At this time, the American people did not have a drop of oil and water in their stomachs.

Many people can't even afford to eat cans with meat.

Maybe the name is too straightforward and not fresh, or maybe Roosevelt's New deal saved many bankrupt families, and the first generation of canned luncheon meat was mediocre in the market. Instead of giving up, Hormel quickly changed its name to "pork shoulder ham" (SPAM) and put canned luncheon meat on the market again.

This time, SPAM cans, whose name appears to be very informative, quickly opened up the market with low prices and occupied a considerable market share. And the next opportunity will send luncheon meat to the altar.

The business history of Hormel boss: strange idea → failure → success

It sounds like "getting Rich", an old-fashioned storyline.

(figure: artsandculture.google) ▼

Two years later, World War II broke out. At first, the U. S. military food was equipped with bacon, due to the storage conditions at that time, most of the bacon was air-dried meat products. Although the shelf life is longer, the taste and taste are greatly reduced.

The advantages of canned lunch meat products are: low price, easy to purchase; ready-to-eat, high calorie. And most importantly, there is no need for refrigeration. Even though it is difficult to taste serious meat, with these excellent product features, it quickly won the favor of the US military and became the designated military food.

Things like cans seem to be made for the army.

Convenient and fast, clean and sanitary, delicious but not hot

(just spin it into your mouth, photo: loc.gov) ▼

After that, luncheon meat began to appear on the stage of history. From the Japanese islands to continental Europe, canned luncheon meat is bound to be left behind wherever the US military goes.

However, the picky American soldier soon got tired of it. This is especially true for luncheon meat with low meat content. Instead of glowing when they saw canned luncheon meat, they began to ridicule the food with various nicknames, such as sewer meat, camouflage meat, mystery meat.

It's one thing to scold, another to fill your stomach. After all, only when you are full do you have the strength to scold. How could American soldiers not understand this truth? According to statistics, the US military consumed about 150 million pounds of luncheon meat during the war.

How many times can the jar circle the earth with this consumption?

It seems that the military medals of the US military should be divided into half of lunch meat.

(meritorious products, treasured in the library, photo: Flickr) ▼

Eisenhower heard about it and wrote a letter to SPAM

Too long to look, to sum up: thank the family, hold the fist ow!

Although American soldiers constantly complain about the "pain" caused by lunchmeat, canned luncheon meat is no less than a delicacy for other allied soldiers.

During the war, because the rich west was occupied by Nazi Germany, Soviet soldiers could only nibble on Heleba made of wheat skin, germ and crop impurities. It is conceivable that luncheon meat with a little meat oil will have an impact on the taste of Soviet soldiers.

Editor salted belt fish had the experience of eating Helieba for more than half a year.

Let's tell you how you feel: that thing is a waste of teeth.

(like eating insoles, photo: Flickr) ▼

Later, during his visit to the United States, Khrushchev mentioned: "after Ukraine was occupied by the Nazis, if there was no luncheon meat from the United States, there would really be nothing to supply the army."

It is estimated that Soviet soldiers will brag when they eat: ruthless Harashao!

This Russian sentence, translated into today's words, is: yyds

(awesome, photo: quora & stills of "Song of the soldiers") ▼

In Europe, when the allies landed in Normandy, the commander even dumped the canned SPAM pork shoulder on the ground covered with dirt and ate it in front of the US military to "educate" the US military with silent action: the canned SPAM luncheon meat was really delicious.

Former British Prime Minister Margaret Thatcher wrote in her memoir: "I remember a friend came to visit on the first day after Christmas in 1943."... we opened a can of luncheon meat and we also had some lettuce and potatoes. the friend said happily: luncheon meat and salad, too rich! "

During the war, Britain was short of food and drink, so it had to rely on the United States to get by.

The luncheon meat is sure to make a girl Marguerite a big upset.

(happy to have something to eat, photo: wiki) ▼

In addition, the influence of canned luncheon meat on war-torn areas should not be underestimated. South Korea's very famous food-army hot pot, in which there is meat and meat, is the leftover luncheon meat of the US troops stationed in South Korea.

In Guam and Hawaii in the United States, luncheon meat has become a regular at the local table because of low catches. Hawaii even holds a food festival every year to encourage people to create new dishes based on luncheon meat.

In South Korea in the 1950s and 1960s, there was a wall between heaven and hell.

Inside the wall are glowing American troops, and outside the wall are hungry South Koreans.

(figure: dginews.co.kr) ▼

In 1957, Shanghai Meilin canned Food Factory produced the first canned luncheon meat according to the taste of western food under the guidance of food experts in Czechoslovakia.

Merlin = canned luncheon meat = Merlin

This subconscious cognition is the common memory of several generations of Chinese.

(only one family, photo: Flickr) ▼

This canned luncheon meat not only enriches the dining table of our people, but also successfully exported to Southeast Asia, giving them a rare taste. Because of this, there is also a dish called "Meilin lunch Meat Rice" in the Philippines.

Food follows the migration of individuals and eventually settles in a foreign country.

This is particularly evident in Southeast Asian cuisine.

The low-end version is sad to sell the soul rice? Picture: picture worm) ▼

The situation of luncheon meat moves around in this world, nothing is immutable. With the end of the war, the economies of countries around the world began to recover, production gradually recovered, and people's living standards began to improve.

Although luncheon meat is still purchased by armies all over the world as a war readiness material, for most developed countries, canned luncheon meat with large inexpensive quantities is gradually abandoned, and people begin to pursue fresh meat with higher nutritional value and better taste.

Life was easier after the war, and there was plenty of money

With so many choices, everyone is going to eat real meat.

Hormel, which became the industry leader by supplying to the allies, certainly did not want to see this, so it launched the "Hormel Girl" to endorse lunch meat. Hormel originally wanted to promote canned luncheon meat in the course of the Hormel girls' show, hoping to turn it into an IP-like food. But the girls' group made up of these girls failed to help SPAM can recover its decline.

To be a man, do things and do business depends to a large extent on luck.

This kind of food with strong emergency can only excel in unconventional periods.

(figure: Hormel food) ▼

In the 21st century, with the development of science and technology and the popularization of the concept of food safety, people began to pay attention to a variety of physical and chemical indicators, such as various additives. Luncheon meat is canned products, which will be added with nitrite, long-term consumption will cause excessive accumulation of nitrite in the human body, thus affecting human health.

Especially for pregnant women, obese people, children and people with diabetes, it is more necessary to control the intake of luncheon meat. These objective conditions limit the sales of canned lunch meat and further reduce the market of canned lunch meat.

The disadvantages of cans are obvious, which SPAM deliberately avoids.

The direction of their product promotion has always been to move closer to the use of ingredients.

(a marketing strategy, figure: loc.gov) ▼

However, the rapid development of science and technology not only makes people aware of the disadvantages of luncheon meat in the past, but also gives luncheon meat the opportunity to upgrade and innovate itself.

Today's luncheon meat, not only reduces those harmful additives, but even through the new eliminate virus method, it tastes more delicious and has a longer shelf life, so much so that it has become a common dish on the table in Europe and the United States.

Scientific and technological barriers can be broken through the efforts of researchers, but cultural barriers can not be broken at once. Luncheon meat, which has been a great success in the European and American markets, is still not very smart in the Chinese market.

According to Zhiyan, sales of luncheon meat in China increased by about 15% a year before the epidemic, but even at that rate, domestic luncheon meat sales still accounted for less than 1% of national meat sales. It is a far cry from that of Europe and the United States. The reason is that Chinese people's eating habits of eating fresh materials for thousands of years have been at work.

Our ancestors said long ago: don't eat from time to time.

As a big country in foodie, although it can accept new things from the other side of the ocean, canned luncheon meat is overshadowed by the fresh meat brought by China's developed animal husbandry.

But then again, people today don't have to worry about food and clothing, but they may still be able to pay a little tribute to luncheon meat. After all, whether during the Great Depression or World War II, a can of luncheon meat can cure people to a great extent and give a person an incentive to live.

Some products of each era always evoke memories of the past.

A small can of luncheon meat can also reflect the changes of social style.

(figure: kongfz.com) ▼

* the content of this article is provided to the author and does not represent the position of the Earth knowledge Bureau

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