Shulou(Shulou.com)11/24 Report--

CTOnews.com, Nov. 12 (Xinhua)-- Apple is looking to improve its Spotlight search, but it is still years away from launching a search engine that competes with Google, The Information reported.

The paid report explains that Apple's search technology faces setbacks in the face of a brain drain to Google. In 2018, Apple tried to strengthen the development of its web search engine by buying machine learning startup Laserlike, founded by three former Google search engineers. The company's technology is to recommend websites based on users' interests and browsing history. Now it is said that the founder of Laserlike has returned to Google.

Apple's search team is believed to have at least 200 employees and is responsible for the technology behind the answers provided by Spotlight, Siri suggestions and Siri. The company is at least four years away from launching an alternative to Google search, a person involved in the team told The Information. CTOnews.com learned that Google pays Apple about $15 billion a year to continue to be the default search engine on Apple's devices, and that if Apple develops a Google search competitor, it can increase its leverage on the deal in regular negotiations with Google.

It is understood that Apple is using its search technology to generate data for Apple teams that develop applications that use natural language processing, such as translation apps, and use tweets to identify valuable events that should be displayed in the results, and recommend Apple news articles. It is said that one of the team's top priorities is to improve Spotlight so that it can handle "100 times more" queries than it does today.

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