Shulou(Shulou.com)11/24 Report--

On Thursday, November 12, Elon Musk (Elon Musk) held his first meeting with Twitter employees since the acquisition. He encourages employees to poach more UP owners from YouTube and is willing to increase their pay by 10% to attract them, so that more video content can be added to Twitter.

Musk said at the meeting that Twitter is considering increasing revenue through video and may allow longer videos to be released. Today, most content creators only post links on Twitter and redirect users to their videos on YouTube, TikTok or other platforms.

"if they can post videos on Twitter and at least make money on YouTube, then they will naturally post videos on Twitter," Musk said. "but right now, content creators can't post too long videos or make money from them, which means they can't pay their bills."

Videos on Twitter are currently limited to 140 seconds. Musk added: "these are not super-complex things, they require very basic technology. We don't want YouTube to fail, I just want to ask: do we really need to give YouTube a lot of free traffic?"

In the third quarter of 2022, YouTube's advertising revenue exceeded $7 billion. By contrast, Twitter's total revenue in the second quarter was just $1.18 billion. Since taking over Twitter on October 27, Mr Musk has slashed costs aggressively, including laying off thousands of people.

On Thursday, Musk told remaining employees that it was "significant" for Twitter to start spending money to attract creators to use the platform. "Let's find a group of content creators who we think are cool on YouTube and say, 'Hey, will you consider putting the video on Twitter? we'll pay you 10% more than YouTube, how about that?'" he said.

Later, Musk encouraged Twitter employees to say: "Let's do it. Let's take action now. If you can do this after this meeting, I will do the same."

This is part of Musk's plan to promote more multimedia content on Twitter. "We are the best in terms of text and real-time," he told Twitter employees on Thursday. But I also want to make progress in pictures and videos, rather than copying what others do. "

Within days of taking over Twitter, Musk told engineers to restart Vine, a short video app that Twitter acquired in 2012 but shut down in 2016. Since then, TikTok has largely replaced Vine.

In a question and answer on Thursday, Musk said that his idea of restarting Vine is not to restore the old version, but that it is possible to do so by developing Twitter's own video sharing feature.

"I'm actually browsing the video on Twitter, and once you enter full-screen video mode, you can start browsing the video," he said. it's actually pretty good. " He added that he saw a lot of fun and interesting videos, "I think it is very meaningful to build on this."

Musk continued: "in fact, a lot of people don't know about Twitter's video function, and I didn't tell them until this morning. So if we work hard to promote the video feature and let more and more people know about it, it will be a very good move."

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