Shulou(Shulou.com)11/24 Report--

CTOnews.com November 10 news, iQiYi today officially released the network micro-drama sub-account cooperation mode. Episodes with a single episode duration of 2 to 15 minutes and complete and coherent content can be launched on the iQiyi platform through member payment or CPM advertising mode.

CPM advertising mode is adopted for content with a single episode duration of 2 to 10 minutes;

For content with a single episode duration of 10 to 15 minutes, the member-paid billing mode plus CPM advertising billing mode is adopted.

On the income distribution of member payment and sub-account, iQiyi continues the income statistics and sharing mechanism of "member new, member effective viewing time and advertising revenue" which have been applied in the sub-account online drama market, and at the same time opens seven-end data to the film party.

According to iQiyi's second-quarter 2022 earnings report released on the evening of August 30 as of June 30, total revenue in the second quarter was 6.66 billion yuan, down 13% year-on-year. The net loss attributable to Aiqiyi was $214.0 million.

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