Shulou(Shulou.com)11/24 Report--

"the card machine is very popular. Will MP3 be next? "

Today, the smartphones in the hands of many young people can not only meet the needs of the office, games, listening to music and drama, but also enable everyone to become a photographer through powerful shooting functions.

As a result, many people have completely forgotten what digital cameras look like. However, during this period of time, the CCD card machine, which has disappeared for many years, has become popular again, and even become an "upstart" in some short video platforms.

Some netizens think that the CCD card machine or another nostalgic electronic product that set off the Internet "Renaissance" after the film machine, and businesses that smell business opportunities have also begun to buy a large number of CCD card machines.

Search for "CCD camera" on the mainstream e-commerce platform and you can find a large number of second-hand CCD card machine products that sell well. Among them, the higher sales of card machines, "monthly sales of 3000 +", "has been spelled 100000" words can be found everywhere. Even for products with low sales, at least there are "100 + people receiving goods".

People in the relevant industry revealed that the reason why the CCD card machine can become popular again is inseparable from Ouyang Nana, Yi Qianxi, Shen Yue and other stars'"strength to bring goods". On some short video platforms, a large number of "recommended" articles and buying strategies from fashion bloggers and digital players have turned the CCD card machine, which has been eliminated for a long time, into "electronic antiques". It can be said that the price has doubled, and it is difficult to get a machine.

So, who bought the CCD card machine that was "revived" again? Is there a hidden chaos in the industry behind the rising price and the difficulty of getting a single machine? After the CCD card machine, what will be the next popular "electronic antique"?

"01" aimed at the vintage products of Generation Z? " I don't think there is any comparison between CCD card machines and film cameras. "talking about the hot topic of CCD card machines, Yang Qing, a veteran photographer of the post-90s generation, found it a bit incredible, and he was even more difficult to agree with some bloggers that the CCD card machine can produce the texture of film and is the" replacement "of a" bad one less "film machine.

Senior LOMO player Jiezi also said that although the photography function of smartphones is very powerful, no matter how advanced the algorithm is, it is difficult to produce an "authentic" film feeling. Many post-80s and post-90s photographers, including him, feel the same way, and they all have the habit of buying and collecting film cameras.

"the principle of CCD imaging is similar to that of film, but the photo effect is completely different, especially the small bottom CCD." Yang Qing stressed that it is a fact that digital cameras with CCD components are full of colors, but only if there is enough light to shoot. Because of the poor high sensitivity of the CCD camera, the pictures taken in dim light are often miserable.

As for the so-called film feeling, it does not exist on the CCD card machine. The so-called film sense means that the film machine takes pictures with different films, which will show different colors because of the differences in film photosensitive materials, thus showing different and specific styles. Many people who play LOMO believe that the characteristics of this kind of film machine are not available in CCD cameras.

"if CCD components are easy to use, they will not be eliminated by manufacturers and will be replaced by CMOS components." Yang Qing found that none of her peers, whether they are photography enthusiasts or not, collect CCD cameras. As for the online Amoy second-hand CCD card machine, most of it is the "Generation Z" that passed by the CCD era.

On Zhihu, many netizens have asked whether it is wise to spend a few hundred yuan on an old CCD card machine. Among the netizens who consulted, many called themselves "high school three parties", "college students" and "post-00 generation". On the e-commerce platform, part of the product title of the CCD card machine is labeled "student camera" and "campus retro".

When communicating with a merchant selling second-hand digital products online, the other side admitted that the consumers who bought the old CCD card machine in the store were almost all post-95 and post-00. Some stars and bloggers "recommend" CCD cameras, which also make Gen Z, who has never owned or come into contact with a CCD card machine, full of curiosity.

Just as some post-90s people collect radios and CD Walkmen as "electronic antiques", CCD card machines have become nostalgic products in the minds of some "Generation Z" under the hype of some speculators.

In addition, the reason why the CCD card machine can be popular, but also with the current "Generation Z" nostalgic, retro trend concept. Fashion trends are always reincarnated, and a music list released by a social platform also shows that the favorite singer of Generation Z is Jay Chou, who is popular at about the same time as the CCD card machine.

In recent years, nostalgia and retro style have become the marketing code for many brands to handle the consumer demand of "Generation Z"; medieval, Ershe and other products are also popular in the "Generation Z" group. Compared with the film machine with vintage labels, the CCD camera is more convenient and affordable.

Not long ago, JD.com released the sales results show that in the first half of 2022, sales of CCD cameras increased 15 times compared with the same period last year, of which the number of CCD cameras purchased by Generation Z increased 20 times compared with the same period last year.

It is right to adapt to the needs of users, but in the face of the growth of consumer demand, the industry has also created a lot of market chaos.

"02" original machine is difficult to find, fake goods cross-flow "now can buy the original CCD card machine, the color is very poor."

Lao Xie, who runs a photographic equipment store in Dashatou, Guangzhou, revealed that in the first half of this year, CCD card machines suddenly became popular, and demand increased sharply. It is common to see young people and second-hand e-commerce sellers go to the secondhand market and photographic equipment market to buy CCD card machines.

For Lao Xie, who has been engaged in professional photographic equipment for many years, there is not much stock of CCD card machines in the store. To find a newer CCD card machine, buyers and speculators usually can only count on nearby digital thrift stores, "but the number is also very limited, after all, who would have thought this thing suddenly became popular."

Although the CCD card machine was popular for a while during 2002-2006, because of the high price at that time, the average consumer had to go through a "ideological struggle" before spending two or three thousand yuan on a consumer-grade CCD card machine.

Lao Xie explained that there will not be many CCD cameras of well-known brands in China, such as Canon, Nikon and Sony. In the past, most of the relatively new card machines sold on individual e-commerce platforms were purchased from overseas, and their prices were naturally relatively high, at least NT $300 to NT $400 each.

"but now there is a big demand. A big-brand CCD camera can reach 500, 600 or even thousands of dollars. Haitao can't meet it. Many businesses can only recycle it into chromatic aberration, and then renovate and sell it. You can probably make a profit of two or three hundred." Lao Xie points out that the card machines currently on sale online are almost all refurbished machines that claim to be recharged and stocked.

"some CCD card machines, Sony, Canon Logo on the shell is even more fake." In his view, not to mention the CCD card machine is the elimination of the times, those speculators eager for quick success and quick profit of the renovation means, most of the CCD card machine does not have any collection value.

"the volume of secondhand goods is so large that it is not easy to find a chromatic aberration CCD card machine to renovate." According to Lao Xie, the price of CCD card machine is getting higher and higher, and the demand to follow the trend of consumption is increasing. Some speculators can no longer sit still and begin to make white cards or even fake card machines.

He said that at present, on individual e-commerce platforms, CCD card machines with a price of about 200 yuan are almost all white-brand and copycat products produced by small workshops such as Shenzhen and Dongguan. As for the quality of the picture, at best, it can only be seen. "some colleagues are curious and have dismantled a white card machine, which is completely a low-end driving recorder with a new shell. It's too bad!"

Similar products, even if sold at low prices, still make a profit of at least 50%. In the current hot consumer demand for CCD card machines, whether refurbished machines, or white-card machines, copycat phones, some speculators can be said to make crazy profits.

However, the CCD card machine market renovation, copycat, the proliferation of white-brand products, consumers do not care?

Lao Xie believes that the current popularity of the CCD card machine is still different from the previous film machine and LOMO tide. At the very least, many people who collect film machines take a fancy to their special photo imaging style.

As for those who buy CCD card machines, most of them are young consumers who have never experienced the popular period of the millennium card machine, and they do not have real feelings, but just follow the trend and catch up with the retro trend. Therefore, the card machine itself does not seem to be so important, "and so many counterfeiters, the trend will soon pass."

What is the next wave of "electronic antiques" in "03"? From the hot sale of film machines to the popularity of today's CCD card machines, many businesses have seen the potential for retro consumption. Although the current consumer demand for CCD card machines is very high, some merchants are already looking for the next wave of retro products.

"if you had started selling CCD cameras last year, you might have made more money, so you should find the trend as soon as possible." The post-90s Lya is a professional e-commerce businessman. as early as half a year ago, when she smelled the business opportunity of CCD cameras, she began to buy individual card machines on second-hand e-commerce platforms.

However, the demand for the blowout soon swept away more than a dozen old cameras she had acquired. As a last resort, she had no choice but to go to the secondhand market and sell white card machines at the same time. When she registered an online store on the e-commerce platform, she did not forget to add the word "CCD camera".

"but now that I think about it, the situation is smaller, and I intend to change the name of the store to cover all retro digital products." Lya admitted that the mood of Gen Z to buy retro digital is still high, and she knows that many "inverted masters" are looking for the next wave of retro digital products.

In her view, it was popular in the 1990s or millennia, mostly in the post-80s and post-90s, but Generation Z has only heard of a few unused digital products, such as the MP3, which was replaced by smartphones, or early red-and-white machines.

"now I'm already buying Microsoft Zune and Apple Nano, which are all classic MP3 players." Meizu MP3, once famous for its sound quality, is also the focus of her acquisition. At the same time, Lya also found that some "loser" are also buying functional phones from Nokia, Sony Ericsson and BlackBerry in the early years.

As a result of tasting the sweetness on the CCD card machine, many speculators and "inverted masters" have begun to wait for the next electronic retro trend of consumption.

However, the CCD card machine has recommendations from stars such as Ouyang Nana and Yi Qianxi, which can easily become popular. How to "cultivate" business opportunities for other outdated digital products?

Lya revealed that if people are willing to operate, they can go to the recommended platform and short video platform to package the concept and form a consumption boom. She takes the function machine which has long been in decline as an example. At present, on some short video platforms, it has been built by many speculators into "executive power artifacts" and "net abstinence tools".

On the other hand, the MP3 player has become synonymous with "respect for music" and the supremacy of sound quality. In the eyes of some speculators and "inverted masters", as long as they cling to the retro nostalgic label, they can more or less influence the consumption trend of "Generation Z". After that, it is natural to gamble on luck.

According to QuestMobile data, "Generation Z" users are gradually becoming the main consumption force, with high online consumption potential, accounting for 30.8% of users with online consumption capacity of more than 2000 yuan. And pursue "quality-price ratio" and "personalization".

Retro and nostalgia coincide with the maverick and individual consumption concept of "Generation Z" users. Medieval digital products are a kind of alternative and unusual consumption experience for "Generation Z".

It is difficult for many players in the market to tell why CCD card machines are so popular, but what is certain is that this will not be the last popular "electronic antique", and as long as e-waste remains in the warehouse, more tricks will target Generation Z's desire to pay for love.

This article comes from the official account of Wechat: know Notes (ID:dongdong_note), write | Divine Music Editor | Qin Yan

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.