Shulou(Shulou.com)11/24 Report--

CTOnews.com, November 10, at the 2022 China Automobile Forum held today, Wang Yanyi, president of Huawei's smart car selection business, said that Huawei chose to do smart car business because some car customers had encountered challenges in choosing Huawei parts. Huawei's blessing did not make new cars with gears above 300000 yuan popular.

"the problem is so serious that if it doesn't become a popular style, the business model can't be closed-loop," Wang said. " Huawei hopes to step in from the early stages of the smart new energy vehicle business and work with its car partners to design, build, sell and sell cars into popular styles.

Wang Yanyi said bluntly that most consumers will not buy Huawei's car products because they have Huawei mobile phones. The trust of consumers must be established and there must be a good reputation to pry and change consumers' perception.

Wang Yanyi, who was previously in charge of Huawei's mobile phone line, believes Huawei's previous success is due to efforts to build extreme product power. Huawei hopes to build its brand by creating the ultimate products in the smart car business.

CTOnews.com learned that in 2019, Huawei established smart car solution BU, which is part of the CT management committee. The BU department of smart cars will be adjusted to the consumer business in 2020.

Huawei's current positioning for car building is "Huawei does not build cars, but focuses on ICT technology to help car companies build good cars". Based on this, Huawei extends the three models of "parts supplier mode, smart selection mode and HI mode" in the current automobile market, with three legs in parallel at the same time. The smart selection model makes use of Huawei's experience in To C transformation, brand channel retail, marketing and product definition accumulated in the terminal and mobile consumer electronics business to help car companies work together to define better products, do better product design, product experience, product marketing, product channel, retail marketing, and help in all aspects. It can be said that except that there is no production car, it has basically been done.

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