Shulou(Shulou.com)11/24 Report--

Samsung, a bigwig in the Android mobile phone industry, has always had fun shooting videos and posting articles mocking "alien" apples. It has gained the pleasure of overwhelming Apple through spiritual mockery. It can be called the leader of "A Q Spirit" in the mobile phone field of the new era.

In contrast, domestic press conferences are more like children playing and collecting money.

Samsung: Apple will only "wait" Some time ago, there were media reports that iPhone 14 sales were not ideal, and Apple will adjust iPhone 14 / Plus production orders to control its inventory. In addition, some analysts say Apple will launch its first folding screen device in 2024, with a high probability of a tablet-type product.

As soon as this news came out, Samsung was probably laughing and quickly released a mocking video, like the "Understanding King" who likes to tweet.

The video shows a man sitting on a fence looking into the distance, behind which is a retail store similar to Apple Store. Retail store employees remind men not to sit on railings, and the man replies,"but Samsung has foldable phones and epic cameras. "

Source: Samsung dramatic scene appeared, this employee said: "You don't actually have to look over there, we are waiting for these devices to appear." "The man asked," Why wait? They already have three stars. "

The Samsung employee replied,"Because that's our style, we wait." "

In this short film, which is less than a minute long, Samsung expresses the word "ridicule" incisively, suggesting that Apple has no innovation, will only wait, defines itself as "pioneer" in yin and yang, Apple is more like a peach picker.

Samsung's mockery was mocking, but every time it hit Apple's pain point. In the past two years, Apple has often been ridiculed for losing innovation. Even the latest iPhone 14 Pro / Max has only changed the screen shape, turning bangs into holes. It is not too much to say that it is a step backwards.

"Yin Yang Master" Samsung In September this year, Samsung also released an advertising film to highlight the advantages of its folding screen, a woman was crazy about Amway Samsung's folding screen phone, and instilled a concept of "folding" everywhere in life, instead Apple phone design unchanged, implying Samsung actively explore the folding screen direction, while Apple is in the habit, the product will only be more "rigid."

Source: Samsung Eventually, the woman ordered a Samsung Galaxy folding screen phone with her iPhone.

Source: Samsung uses metaphors to amplify Apple's shortcomings every time it creates ideas, consolidating its concept of openness, active risk-taking and innovation.

In addition to this "punch," Samsung has also done a "big thing" that embarrassed Apple.

In 2018, Samsung sent out seven ads to mock Apple in one breath. Seven videos were a series. In this series of ads, there was a very classic "Liu Hai Family."

Photo source: At the beginning of each Samsung advertisement, there are factory pictures of long-haired brother magic, complaining about the speed of iPhone X, small memory can not be expanded, cancel 3.5mm earphone hole, can not listen to songs while charging, can not multi-task split screen, of course, there are people who look uncomfortable "bangs."

Source: Samsung These videos have become one of the few "classics" of Internet advertising.

In my opinion, Samsung's "mocking video" is understood from another angle, more like the history of Android mobile phone technology progress.

In 2011, Apple launched the iPhone 4S, and compared with the iPhone 4, the iPhone 4S's main feature is only Siri, and there is no obvious change, which makes consumers very dissatisfied with Apple. When Samsung Galaxy 2 launched, Samsung satirized consumers to buy the iPhone 4S without change, while Samsung Galaxy 2 had a larger screen and 4G network, and the queue crowd decisively went to buy Galaxy 2.

Source: Samsung In two years, Samsung will send a video mocking Apple iPhone 5S. Only the elderly will buy Apple, while young people will choose Samsung, implying that Apple sticks to the rules and Samsung dares to break through.

In subsequent years, Samsung released videos mocking Apple's small battery capacity and consumers carrying chargers to grab sockets, while Samsung adopted larger batteries.

Everyone knows about the future, Samsung completely released itself, ridiculed Apple for not having wireless charging, no waterproof, unable to expand SD card, unable to charge fast, until the release of "Liu Hai Family" advertising film.

There is an old saying that goes well: "If you often walk by the river, how can you not wet your shoes?" "

At the same time of mocking Apple, Samsung also often gives itself two "big fights" in stages, which can be called hurting the enemy eight liang, self-damage half jin.

For example, when Apple canceled the 3.5mm interface, Samsung ridiculed it wildly in advertising films, but it didn't take long for Samsung to cancel the headphone interface on its new flagship.

Samsung sent a special "congratulations" when Apple canceled its charging head, but within two days, Samsung silently deleted the tweet. The reason is that they will soon carry out "environmental protection" to the end.

In addition to this, Samsung has been criticizing Apple mobile phones for not charging quickly, and has been on the road of innovation and breakthrough. However, when Samsung Galaxy Note7 appeared, it made all this a joke. After all, no matter how slow it is, the mobile phone that will not explode is the real good mobile phone.

Apple: I'm not talking about Samsung, I'm talking about everyone here. In the field of mobile phones, Apple is one of the few "cold" brands among manufacturers, full of the word "Buddha" both in terms of products and brand tonality.

However, even if it was a clay figurine, it still had three parts of anger. When a rabbit was anxious, it would bite. Three stars always touched porcelain in front of Apple. Apple also gritted its teeth in hatred.

If you can maintain your "high and high" tonality, but also when the master of yin and yang too much fun, that must be excellent. As a result, Apple began to "fire" the entire non-iOS mobile phone, expressing its "contempt" for Samsung while also opposing itself to Android, reflecting its "advanced sense."

For example, Apple's "Why Switch" series of ads for Android phones highlight the iPhone's advantages in speed, music, photos and security performance in a humorous style, calling on Android users to switch to iOS.

Especially this impressive ad.

Source: Apple It's worth mentioning that although this is Apple's "Diss Back," Apple's chief "black powder leader" Samsung still uses this video to make a living.

Source: From the Internet, Samsung's every ridicule is ridiculed by netizens:

Samsung: "I want to do something to make him notice me. "

"One to the east, one to the west" From Apple and Samsung's years of "love and kill," we can also clearly feel the difference between the two mobile phone product design concepts.

Samsung is a full "radical." Starting from Samsung's first folding-screen phone Galaxy Fold, Samsung has begun to explore the shape of future mobile phones. Through repeated exploration and attempts, Samsung has continuously improved the shortcomings of folding-screen phones, making folding-screen phones unique in the field of Android phones.

Until now, Samsung Galaxy Z Fold 4 and Galaxy Z Flip 4 have become the top folding screen phones on the market, and Samsung has also explored the use scenarios of the products, enriching the ecology of this folding screen through continuous improvement in software.

Samsung is one of the few mobile phone manufacturers that qualifies to be called "explorers" at this stage.

Apple, on the other hand, has been conservative since the launch of the iPhone X. In contrast to its earlier days, Apple is building its business empire step by step, and only when the technology or product matures will Apple consider following it.

That's why Apple became the world's number one company by market capitalization.

Whether Apple is "steadily" developing or its products are "falling behind," it is an indisputable fact that Apple refuses to innovate. Maybe Apple will bring more useful products to consumers, but it's getting farther and farther away from the "eye-catching" we want.

In short, the conflict between Samsung and Apple will not end, and both will make new efforts to fight back. They are like two travelers with different directions, each of whom thinks he is right, but neither knows what the future holds.

For me, I sincerely hope Samsung can wake up Apple with advertising films, and I hope Apple really brings "Awesome" to consumers on iPhone 15.

It's just unlikely.

This article comes from Weixin Official Accounts: Author of Non-objective Laboratory (ID: zhinan617)| ByArsT

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