Shulou(Shulou.com)11/24 Report--

Thank CTOnews.com netizens V1M for the clue delivery! CTOnews.com November 10 news, Xiaomi yesterday released Xiaomi 12s Ultra video limited gift box, but not for public sale, the need to go to the designated Xiaomi home to participate in activities, limited gifts, this practice caused many users to question.

Wang Hua, general manager of the public relations department of Xiaomi Group, responded on Weibo to the situation that the gift box was delivered but not sold. He said that he did not consider it too carefully before, and this time it is indeed a limited number, as a form of drainage for offline stores and participation in activities to attract more video enthusiasts and users to achieve sales transformation as a matching gift.

And through this matter, they also began to review and think about how to provide everyone with their favorite gift boxes, and even consider mass production of gift boxes recognized by everyone, so as to provide you with more high-quality official peripheral options.

The full text of Wang Hua's response:

Send a separate message. I'm too busy to explain today. But received all kinds of private messages and comments, I think we should be open to chat with you, if I am wrong, you can scold me.

Today, the media teachers posted Xiaomi 12s Ultra video limited gift box well received, at the same time, many rice noodles complained, of course, the main point of complaint is not that the gift box is not good, but that such a good thing is not on sale? Why is it not the first-selling gift box? Your activities make me feel backstabbed!

In particular, this makes the users who buy the IPO very unbalanced. They say that even as long as you sell it, I don't get it, and everyone understands that the limit must be limited, but it's your fault if you don't give me a chance, right? To be honest, this is a sweet worry, mixed joys and sorrows, and the popularity and acceptance of the gift box is beyond imagination, which shows that people yearn for beautiful things very much, but we are still too conservative in the setting of the gift box. or do not want to provide this gift box as a commodity, just think that it can be used as a draining gift for our video operation.

At the same time, popular science is not what people think. You just make it and sell it. If you mark the price, I'll buy it if I think it's worth it. If I think it's expensive, I'll rewrite the story. Generally speaking, as a commodity sold, its program should be a product project, and there will be a variety of materials, design requirements and choices, and finally a SKU with pricing and sales strategies, and even spare parts and after-sales and other perfect conditions. And also consider the order of magnitude and distribution of production, as well as the number of life cycle sales, but if it is only a gift, it does not need such a complete process, so it is not as simple as you think to say open sale and set a price for everyone to buy and buy.

Of course, it is also worth summing up, since everyone loves this limited edition gift box so much, why don't we design it as the periphery of Xiaomi 12s Ultra in the first place? Don't today's complaints prove that we have such peripheral design and development capabilities? Why don't we be more confident in supporting all kinds of perimeter to such a flagship image before, so that everyone has a choice, even in the form of crowdfunding? everyone is willing to wait, right?

Today, I also talked to relevant colleagues. I really didn't think about it too carefully before, and this time it is a limited number, as a form of drainage to offline stores and participation in activities, to attract more video enthusiasts and users. a matching gift to achieve sales transformation. And through this incident, they also began to review and think about how we can provide everyone with favorite gift boxes, and even consider mass production of gift boxes approved by everyone, so as to provide you with more high-quality official peripheral options.

Finally, with a mouthful, today, some rice noodles sent me the behavior of someone selling gift boxes on some fish. I took a general look at them. Almost all of these links stole the Meitu posted by media teachers on Weibo, and then randomly marked a price. We are very happy that everyone likes the limited gift box this time, but there is no need to charge such a high price, and we are not even sure whether it is real or not, right? Some people say that since some people do not cherish it, they will not give it away in the future. I would like to say that since it has been given away, it is also the right of the other party to deal with it.

In short, I believe that our colleagues can see everyone's love and cherish this recognition very much. I believe that colleagues will seriously launch gift boxes with the mentality of peripheral products. I also believe that according to this standard, they will provide better peripheral or limited gift boxes in the future.

CTOnews.com, as a media, has obtained this limited gift box, which includes sunshades, lens storage bags, limited phone cases, 52mm starlight mirrors, 52mm polarizers and other accessories, which can further improve the image function of Xiaomi 12s Ultra.

"[CTOnews.com out of the box] Xiaomi 12s Ultra image limited gift box picture appreciation: photo ceremony feeling full"

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