Shulou(Shulou.com)11/24 Report--

CTOnews.com, Nov. 8 (Xinhua)-- Apple's product design team has seen increased mobility in the past few years, hampering efforts to replace its former design director Jony Ive, Bloomberg reporter Mark Gurman reported. Apple has lost most of the senior designers who work for Jony Ive, many of whom have moved to his new design company, LoveFrom, which Jony Ive founded after leaving Apple in 2019, the report said.

According to the report, at least 15 Apple senior designers have left the company since Jony Ive became a part-time job in 2015, and fewer people moved between 2000 and 2015. It is said that only a "small number" of senior designers from the Jony Ive era are still there.

CTOnews.com learned that last month, Apple confirmed that its vice president of industrial design, Evans Hankey, plans to leave the company next year, but the report said she had no current plans to join LoveFrom. Since Jony Ive left, Evans Hankey has been Apple's de facto design director, reporting to Jeff Williams, Apple's head of operations.

Even before Jony Ive left, Apple's operations department had begun to exert more influence on the design team, leading to an increase in "cost focus" rather than a "pure focus on appearance and functionality," the report said.

"the strength of the team is that we are a core, connected by an incredible environment and a fairly unconventional way of doing things," said one designer who has long been at Apple on condition of anonymity. "this is a special team. after Steve died, it was not easy to maintain-things began to get more complicated. there's more pressure and outside interference."

The report goes on to talk about potential successors to lead Apple's design team, from veteran industrial designer Richard Howarth to software design director Alan Dye to external hiring. Apple said Evans Hankey plans to remain in office during the transition period.

"Apple's design team brings together creative experts from around the world and from many disciplines to come up with undeniable Apple products," an Apple spokesman said last month in response to Evans Hankey's plans to leave. "the senior design team has a strong leader with decades of experience. Evans Hankey plans to stay on as we transition, and we want to thank her for her leadership and contribution."

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