Shulou(Shulou.com)11/24 Report--

This article comes from the official account of Wechat: ID:chuappgame, author: yuan Weiteng

Traffic, dreams and life.

Stimulating Silver Purple was extremely excited when he first saw that the video was played more than 100,000 times. "this is so outrageous that it doesn't feel like it's going to happen to me at all." The intense joy stimulated his nerves and made him feel a little dizzy and light under his feet. He began to doubt whether it was true, but the beating numbers kept reminding him that it had really happened.

Silver Purple is bilibili's anchor, "A Yin A Zi is called Silver Purple". He never thought there would be hundreds of people watching his video at the same time. The number of people watching online is marked at the bottom of the video, first 300, then quickly more than 500, and then the video is filtered by the algorithm and pushed to a more prominent position on the site. The title of the video is "after the boy's car accident, the mother put a pumpkin on her head and the child still lives as usual?" "(this is the original text).

Silver and purple kept refreshing the video, and he was driven by a strange magic and only wanted to pay attention to the small line at the bottom of the video-"× × people are watching." The bigger the number, the more excited he is.

"I always order (video) from the morning to noon, and I order again when I have time in the afternoon. I am happy when I open at one o'clock." He said cheerfully, "it's like a hamster experiment." one o'clock. Oh, it's beautiful. "

Silver purple live screen selection of "popular style" video let silver purple "taste the sweetness for the first time". Prior to this, his videos focused on the secondary creation of ACG content. Specifically, Silver Purple will dub and re-edit the recorded video material to express a different theme from the original.

Silver Purple made a five-minute video clip to express his concern about the influence of the media on the minds of the public. He likens the public to a spray in a torrent, which seems harmless, but when the followers gather together, they have the power to shake the foundations of society. The copywriting style is ready to talk, the editing rhythm is fast, the lens is also very piecemeal, quite a bit of stream of consciousness, and the tone of the commentary is reminiscent of Jiang Wen's movies. Silver Purple defines the title as "what is the crime?"-this is a rhetorical question. In fact, what he means is that after something bad happens, everyone has to take his own responsibility.

The video-based game is called "what we see will shape us" (We Become What We Behold), and it is also a game video that tries to discuss the social impact of news. Some people point out that this is the "mob mentality" (Mob Mentality) that is often discussed in the field of sociology, meaning "human behavior that loses self-consciousness in order to drift with the wind."

Browsing dozens of comments, in addition to the discussion, there are also some voices complaining on his behalf: "Why is such a good video not popular?"

The number of videos played ended up at 3000-a number that hardly satisfied any creator. There may be many reasons for poor communication, such as being high and low, or for example, the video cover is just a simple picture with "what's the crime" written in black and white, too simple, and the title has no eye-catching effect. "this is to do something artistic, and it turned out to be a failure." Silver purple said. But in his heart, he likes the video very much. "this is my most satisfactory work."

Silver Purple attributed the video that was later played more than 100,000 times to accident, but it was easy to see that he was trying a different style. "after the boy's car accident, the mother put a pumpkin on her head and the child lived as usual? "--there are many elements of the title, and the video content is more in line with the interest of most netizens-- enough blood, enough curiosity. After clicking on the video, you will find that this is a recommended horror game.

After the success of the data, Silver Violet continued to follow this path. He has gradually reduced the number of second Creative videos, added interesting game recommendations such as "Pumpkin head", and frequently used exclamation marks and eye-catching words in the headlines. The number of videos played increased, from 100000 to 500000, and finally soared to 2 million. Big data era follows the law of equivalent exchange, creators consider the data, will also get the corresponding feedback.

At present, there are several videos with the highest number of Silver and Purple, which are millions and thousands of videos, which one would you choose? This is the problem faced by almost all content creators today, Silver Violet has made a choice, and so has everyone else.

Enthusiastic "B bacteria electromagnetic Cannon" is also a bilibili anchorman. When B fungus was in high school, he liked to watch videos of people like "Pure Black" and "Heitong Google". In this kind of video, the author will edit the live scene of the game and match it with the title, end and subtitle to make a "playbook commentary" similar to the series. B bacteria, of course, prefers to play games by hand, but at that time, game consoles were not as popular as they are now, and owning a high-end computer was almost extravagant for ordinary students.

Video is equivalent to a substitute for games. B bacteria has come into contact with a large number of PS2 and PS3 generation games through game videos, and he has a particular preference for the video type of playbook narration. Because many stand-alone games have good pictures and excellent scripts, video writers have plenty of room to borrow cinematic lens language to reconstruct the game, making the audience seem to be playing a game as well as enjoying a blockbuster. This kind of video used to be the mainstream in the game circle, and the author will spend a lot of time studying "how to get through customs beautifully" for the sake of its brilliance and fluency, and finally perform a near-perfect operation.

B bacteria was fascinated by this kind of video, and then when he had the conditions, he began to make similar videos himself. "I think this thing is very good. They do it, and I want to do it." One of the videos that impressed him most was "Ares III: remaking". In particular, he remembers a detail of interaction with the audience-in the video, he will use popular words to show the audience the background and settings of popular science games. For example, Hermes is a "courier boy". Every time he makes a joke like this, a piece of "2333 (laughter)" floats through the barrage.

Bacteria B calls his style of customs clearance game "wife style", which means that he will make careful use of resources and find all the collectable items. Many of the props from the "God of War" series are stored in boxes, which are scattered on the map, and every time he opens one, the audience shoots a barrage and teases him as an "out-of-the-box demon". Bacteria B says that this seemingly subtle interaction can actually bring him a great sense of satisfaction.

"the amount of playback is OK, and I like it, and this is the first time that a lot of viewers are interacting with me." "I feel like what I'm doing is getting a response from the audience," he said. "

The video "Ares III: remaking" recorded by B bacteria has been going on for some time. B bacteria told me that there are two motivations for him to make videos, one is his love of games, and the other is that some people like his videos. But as time went by, he spent more and more time on video, and the data got worse and worse. In 2018, Santa Monica Studios restarted the "God of War" series, and bacteria B produced a series of "Father to" commentary with great enthusiasm, which was only about 1/10 of that of "Ares 3: remake."

B bacteria summed up the reason why the video of the strategy was not as expected as "times have changed". As game consoles re-enter the domestic market, players can play large-scale stand-alone games more easily as long as they want, that is to say, playing stand-alone games is no longer a rare thing. It is also possible that the audience's habits are different. The frequently popular short videos on the Internet take only a few seconds, the whole time is cut into pieces, the half-hour playbook video time seems too long, and fewer and fewer viewers are willing to watch it.

"the data is very bad. I'm basically just getting high." B bacteria told me that in order for the audience to have a smooth viewing experience, he needs to practice over and over again, and in order to record the material, he may try the same level hundreds of times. But few people watched the carefully produced videos, and in the final episodes of the playbook videos, sporadic barrage floated over the top of the screen, and no one answered. There was almost no audience discussion in the comment area. B bacteria thought: "the strategy is a dead end. I don't want to do it."

Today, bacteria B has more than 350000 followers on bilibili. On his home page, videos are sorted by the number of views, from top to bottom, with a maximum of more than 4 million, followed by several videos with around 1 million views. Most of the rest of the videos fluctuated around 300000.

In other words, B bacteria is already a well-known anchorman, but he no longer does a playbook commentary. At present, the content of the video is focused on the discount games recommended by the Steam platform, most of which are less than 5 minutes long. In the way of fast oral broadcast, the audience is introduced to the recent promotional game-"Historical low recommendation"! The video cover is almost always a screenshot of the game price, with red circles ticking out the discount, and eye-catching large yellow and red fonts next to the words "divine work", "fracture" or "whoring". Finally, end with a huge exclamation point.

There are still many anchors making similar videos on the video website. If you search for "Steam" in bilibili, the algorithm will automatically fill in the word "game recommendation" for you. Search along it, and there will be a large number of similar videos.

Similar covers, similar fonts these videos look like mass-produced copies, but there is no denying that their data are good. The number of broadcasts is as high as millions, and as little as tens of thousands. Generally speaking, the recommendation mechanism based on the website is that the video playback volume is outstanding first, and then it is favored by the algorithm and pushed to the home page. So, it can also be said that this is the taste of the audience today.

The experience of bacteria B bluntly reflects how much playback "historically low recommendation" can increase. After making up his mind to leave the introduction, he made a video of "whether it's worth buying" to provide purchase advice for the most topical game "hymn" at that time. The title of the video is "is the 'stupid' game worth buying? Let me tell you something! "the number of views is 189000, while the introduction to" Ace Air Battle 7 "released by him a week ago has barely been played more than 1700 times.

Bacteria B then released a series of videos, and the title gradually had a template-"is it worth buying? let me tell you!" As long as you target popular games, videos can be played more than 100,000 times. The huge data contrast seems to laugh at his childishness-no one cares about the content carefully produced, and self-expression will only lose badly in front of the "traffic password".

Adhering to the introduction of B bacteria for five years, he began to release a video on bilibili since 2015. the theme of the first issue is "order 1886" and the final episode is "Ace Air Battle 7" released in 2019. When the update frequency is the highest, he can get through a game every month and make several episodes of playbook videos.

It was a day with almost no return, video games could not bring him any benefits, and in real life, his family conditions were not good. In his sophomore year, B bacteria began to take a part-time job, teaching piano in the teaching center in his spare time. According to the regulations of training institutions, the income is divided equally between teachers and institutions, and he earns more than 1000 yuan a month for a class of 70 to 80 yuan.

It costs a lot of money to buy games and recording equipment, and it's hard to imagine that a person can still stick to one thing for five years without material support, but bacteria B says games and music are his favorite things, and he wants to make his hobby a career. At that time, he was already able to make money from music, and he was eager to make money by playing games.

"because in this way I can play games fair and square, and no one will say that I am decadent. Anyone who questions it, I will tell him that I can make money from it." For most people, it is good enough to use "financial gain" as a reason to play games.

However, it is difficult to make money by playing games. "the first four years have been in a state of dreaming." Bacteria B likens the day of strategy interpretation to a dream. According to him, he did not have a clear understanding of himself and did not make a reasonable judgment on reality at that time. Only by hobbies and warm blood. "while taking part-time classes, while making videos, I also told myself: 'this will definitely make money, and I will certainly become the next pure black and black Google'."

"it's like lying to yourself." He said.

B bacteria wrote a diary before giving up the playbook explanation. He wants to give an account to both fans and himself before the transformation. He posted his diary on bilibili's personal home page: "the destruction and oppression of life have forced me to pay attention to the data and benefits of the video."... this kind of data is not enough for me to continue to produce content, and I no longer know what kind of content to produce, because it is always self-entertainment, self-satisfaction, do it for myself. "

B bacteria told me that he had struggled and suffered. For some reason that he could not explain clearly, he kept the diary on his home page even though it had been a long time. At the end of the diary, he wrote:

"it's time to say goodbye. When I finally gave in to life, I could only awkwardly stop the production of the strategy video and devote my energy to other contents. goodbye, thank you for your support, and hope to meet again in the future."

B bacteria used this picture in his diary, and the title of the article is "standing now, I want to prepare for the worst." optimistic Silver Purple has gone through the suspension formalities. He is 20 years old and was supposed to be a sophomore, but not long ago he decided to spend a year on video and try to see if he could find a way out.

Silver and purple are used to planning for the future in advance. He told me that when he volunteered for the college entrance examination, he decided to "make video" as his future job. In order to achieve his goal, he is determined to leave his hometown of Heilongjiang. The most suitable place is Shanghai, but his score did not reach the ideal admission line of the university, and finally chose a university in Changzhou, Jiangsu Province.

The media environment in the south is more advantageous than that in the northeast. Yinzi sat on the train bound for Jiangnan and imagined in her mind that if she was "hot", she would attend the award ceremony and various business activities. If he lived in Heilongjiang, it would take a long time for him to fly.

Silver Purple has not yet lived a busy life that requires frequent air travel, but such days are clearly marked in his blueprint. "I want to be bilibili's' top 100 Up master'in 2025!" Silver and purple told me that he had several new videos in his mind that he wanted to try, all in different styles. He intends to gradually implement these plans and tries to convince himself that these flashes of inspiration will bring him success.

Yinzi told me that he came from a "very remote countryside". In his second year of high school, he had a whim and wanted to visit Beijing with his mother. They bought two railway station tickets and went to Harbin first, then transferred to another train. When he arrived in Beijing, he took his mother to wander around the big city. "only a young man came to Beijing for the first time," but he told me that he was not lost. He led his mother to all the places they wanted to see clearly. Since then, both his mother and he have believed that he can achieve the goal he wants.

Now, Silver Purple's life is going according to plan. He moved out of school and rented a house. Making a video brings a good income, allowing him to pay the rent and the monthly living expenses. He doesn't have to take money from his family anymore. He's out there on his own. He is proud of his economic independence, but on the other hand, the need for cash means he must pay more attention to video data.

The quality of the data is related to a variety of factors, but for the author, the most direct approach is to take a compelling title and match it with an equally eye-catching cover. Every time Silver Violet makes a video, it takes a long time to think about how to choose the title and cover.

The most commonly used and easiest to get high-volume covers are screenshots of player comments on Steam. Ordinary comments have no selling point, Silver Purple needs to find the most ironic, most interesting, most sensational and grandstanding "golden sentence". Yinzi said that sometimes when he can't find a suitable comment, he will come up with a comment with a breaking point, post it, take a screenshot and save it as a cover.

"it's the 'title party'. Just say it, I'm fine." Silver Violet told me, "if you want a good playback, there's nothing to hide. I just want high playback." With that, he giggled again.

Silver Purple has also done Vlog, talking about their own experiences and ideas, in my opinion, it is very sincere to express themselves. The types of videos favored by traffic are limited. By contrast, there are too many authors who want to become popular with videos. The situation of "too many people in short supply" makes video writers have to consider the difference between themselves and others.

Video author "Bunny head King" is also making Steam history low game recommendations, he told me that the recommendation of different games, can reflect the uniqueness of the video author.

"most of the games are played by myself, and then it may incorporate some of my own views and understanding of the game, which becomes the reason for my recommendation." In his view, game recommendation is not only a speculative "traffic password", but also a video type with great potential. As an author of recommended games, he also needs to find his own selling points under this type.

"for homogenization, everyone may have some struggles, such as self-expression in the choice of games, but the overall trend is that we have to 'optimize' covers and headlines for traffic. If everyone's videos are the same and my videos just imitate or even copy other people's ideas, then why do my fans watch my videos?" The rabbit devil decided that in addition to "exploring the title and optimizing the cover", "compared to the masterpiece with traffic, I will choose a game that is more in line with my personal expression to recommend to my fans."

Rabbit demons are well aware of the dangers of following the crowd. "if everyone makes such a video, homogenization will become more and more serious, everyone will be fragmented, and the whole video environment will become more and more fragmented. During this period, each author becomes a pinion, as if he has completely lost himself, in fact, there is no need to exist."

He thought for a moment and said, "everyone is doing the same thing, all things produced on the assembly line."

The bilibili home page of the Rabbit Devil is originally a contradiction, because the game recommendation can get the most traffic, so a large number of video authors pour in; it is precisely because the sensational title can be tempted to click, so someone will model the production of video-and this ingenious technique seems to suffer the "evil consequences", attracting a large number of hurried passers-by, and few people will stay after the hustle and bustle is over.

However, assuming that there is no "traffic password" strange power, perhaps even a moment of excitement does not exist. There are only so many places in the information flow of video sites, and the number of anchors that impress audiences is also limited, and most video authors may be overwhelmed by the ocean of data, let alone loyal fans. perhaps not even enough to support the number of videos that the author continues to create.

Silver purple is relatively clear about his personal plan, and he believes that "silver purple" is his biggest selling point. The 20-year-old northeast boy has strong confidence in his personality. "I think if you take me out, you can be hot." He judged, "I'm kind of a... interesting guy." He added, "Oh, you're bluffing again. Be modest." Then he laughed happily twice.

The silver-purple voice is powerful and mellow, and it is a bit like a stand-up crosstalk. A few days ago, he had a whim and pointed the camera at himself, commenting on the game like a gossip. After trying, some viewers found him interesting, and the response of the data was good, which gave him more confidence. Recently, he has also slowly begun to explore live streaming, which, in his view, is a more charismatic way.

In the latest video, Silver Purple interviews a game producer. He wanted to do more in-depth content, and it took a lot of thought, but the data did not respond well. In his words, "suffocated" B bacteria also had similar concerns, and now he can often make "popular style" videos. but the huge number of views can not be effectively converted into the number of fans, targeting the audience at historically low prices come and go quickly. Past experience has taught him that audience preferences will change over time, and videos recommending low-level games may also be swept away by the waves. In other words, he has to be ready to turn to the next hot spot that attracts the audience, or he needs to think about how to turn the audience attracted by the subject matter into sticky fans.

Recently, Yinzi told me that with the success of the game recommended video in terms of playback, he did less and less of his first favorite video. After making the game recommendation series impressive, he has not given up doing two creations several times, but the data are very poor. "(audience) is just getting fewer and fewer, because I know that its trend is over, no one will read it, and now even I can't read other people's creative works."

Bacteria B is still working on "Steam History low Game recommendation" and is also looking for the next potentially hot video topic. He has done several video tests, and the data are not good. "the video I most want to do is still the commentary of the playbook." I asked him why, and he thought for a while and told me, "because of feelings." I used to be an audience, and I still really want to be the video commentator I've seen. "

B bacteria imagines that if one day he has 2 million fans, he will continue to do playbook commentary on the premise of "keeping a normal series of updates". "I am very capricious, I will update that video, whether you like to watch it or not." But for now, he hasn't made any specific plans, because the number of fans is far from enough.

Besides bilibili, Douyin and TapTap are also used to post videos by Bunny Devil. Short video platform is another kind of logic, Bunny Devil told me that his main income actually comes from Douyin and TapTap platforms. However, he still plans to continue to update the video on bilibili.

"I think the most important reason for me to stick to it is the fans." The rabbit devil said, "at least some fans are waiting for my video. I think the happiest moment is when fans approve my video, leave messages and urge changes in the comment area." this is the happiest thing for me. "

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