Shulou(Shulou.com)11/24 Report--

On the afternoon of November 8, Apple recently launched a new subscription price adjustment action in China, which is related to both developers and users: in China, when developers raise prices for automatic renewal subscriptions, you can automatically renew previous subscriptions under certain restrictions + early communication with users.

In fact, the change of automatic subscription renewal has been launched in some countries and regions other than China, and domestic developers and users can also carry out it after verification.

The improved App subscription system of App subscription model is a new business model pioneered by Apple. Apple extends the habit of "subscription" to the digital age and combines it with its own App Store ecology, so that developers don't have to worry about the loss of users and revenue, and save users the hassle of having to pay monthly fees and sudden service interruptions.

After the emergence of this new business model at the App level, Apple officials have also made several improvements. The May subscription notification update is a new improvement.

In May, Apple began to implement a new practice in most foreign App Store, that is, developers can renew and raise prices under certain restrictions without the need for users to do so, provided that users are fully informed.

Now this improvement has also come to China. Apple mentioned that this feature has been launched in other countries or regions. It is hoped that through this change, App Store users in China can better enjoy the subscription service and avoid service interruption under special circumstances.

At first glance, the multiple requirements for renewal and price increases may leave loopholes for bad developers. What if a developer maliciously raises the price? Will users suffer losses?

The actual App Store staff have taken this into account and have made multiple restrictions on the rules.

First of all, the subscription price increase under the new mode will inform users through email, push notification and in-application messages, so as to ensure users' right to know.

Secondly, there are more stringent restrictions on this feature, including: 1) increase the price no more than once a year, 2) increase the subscription price no more than $5 / 50% of the previous subscription fee 3) or increase the annual subscription price no more than $50 / the previous subscription fee by 50%.

Among them, 2) and 3) in both cases, double restrictions (amount or proportion) have been imposed on the price increase itself. And Sina Digital has learned that there is also a double insurance: even if the price increases meet the above conditions, Apple will still remind users through email, push notifications and App messages. As in the past, users are told how to view, manage, or unsubscribe.

For some subscribers, if the previous model, App prices will stop or need to reconfirm relatively troublesome, at this time, the new rules do save them a lot of trouble; of course, for some users who are not so familiar with App Store ecology or subscription management, the new rules may incur more costs.

So finally, as a user, go to the subscription management page regularly to check the existing subscription, which can not only form good consumption habits, but also reduce a lot of trouble of appeal and refund in the later stage.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.