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Bilibili CEO Chen Rui personally took over the game business: self-developed boutique, global distribution

2025-02-25 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >

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Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizen for the clue delivery of Destiny Stone Gate! CTOnews.com November 5 news, Beili released an internal email yesterday, notifying the adjustment of the game business reporting line, CEO Chen Rui personally listened to the game business report, the purpose is "to further strengthen the game business, implement the company's" self-developed boutique, global distribution "game business strategy."

The full text of the email reads as follows:

In order to further strengthen the game business and implement the company's game business strategy of "self-developed high-quality products and global distribution", the company has made the following adjustments to the reporting lines of the game business-related teams after research and decision:

1. The reporting lines of Game Distribution Division, Game Cooperation Department, Game Community Department, Aikesi Game Studio, Morningstar Game Studio, Shizhisha Game Studio and Game Innovation Product Department were adjusted from Zhangfeng, Senior Vice President of the Company, to Chen Rui, CEO of the Company;

2. Zhang Feng, senior vice president of the company, will be transferred to other businesses of the company.

The above adjustments will take effect from now on.

CTOnews.com learned that in the first half of 2022, the revenue of Station B was 9.963 billion yuan, up 18.66% year-on-year, and the corresponding net loss expanded by 63.87% from 2.552 billion yuan in the same period last year to 4.128 billion yuan. According to the financial report, the second quarter game business revenue reached 1.05 billion yuan. Station B is continuing to lay out game self-research capabilities, focusing on high-quality game research and development. In the second quarter, with the overseas release of the self-developed game Mobile Warfare, the revenue from self-developed games accounted for 5% of the total game revenue. At present, Station B has obtained 4 new game version numbers, and 6 games will be listed on the overseas market, including 2 self-developed games.

According to statistics, as of October 2022, Station B has made at least 47 investments in the game field, with 43 investment enterprises in total, second only to Tencent (189) and Netease (46). The actual number may be more.

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